Jordan Peters
Wollstonecraft,Australia
Summary
Dynamic leader with a proven track record at JP's Fitness, driving a 30% revenue increase through innovative sales strategies and exceptional service delivery. Expertise in client acquisition and retention, emphasising high-quality service and strong relationship management. Demonstrated success in mentoring and leading teams, fostering motivation and enhancing performance in positive environments.
Overview
15
15
years of professional experience
Work History
Founder / Managing Director / Lead Consultant
JP’s Fitness
01.2011 - Current
- Conducted high-trust consultations, closing premium lifestyle solutions.
- Managed calendars, waitlists, and deferred-close pipelines to optimise client engagement.
- Educated clients on complex solutions, aligning offerings with individual needs and preferences.
- Opened first personal training business at age 18, achieving rapid growth from zero to 32 paying clients in 30 days.
- Consulted for KPMG and gym owners, implementing sales systems, community building strategies that increased revenue by 30%
- Designed consultative sales systems and lifestyle coaching systems using NLP, DISC profiling, and behavioural psychology.
- Implemented CRM pipelines for effective lead tracking, follow-up, and conversion analytics across multiple platforms.
- Mentored and trained up to four personal trainers in consultative sales, skills and client retention.
Owner/Operator
Dunamis international PTY LTD
North Lakes, QLD
08.2021 - 03.2023
- Led commercial launch of BFT North Lakes in collaboration with two partners.
Directed pre-sales strategy and member acquisition efforts, exceeding targets.
Oversaw studio fit-out and operational setup, ensuring smooth launch.
Conducted sales consultations to close memberships effectively.
Managed pre-sale campaigns, optimising lead conversion rates.
Built rapport with prospective members, enhancing brand representation.
Supported early member retention through effective onboarding and passion for people.
Exited business to pursue opportunities aligned with strengths in Sydney.
Education
Some College (No Degree) - Health and Fitness
Australian Institute Of Fitness
St Leonards, NSW01-2012
Some College (No Degree) - Health And Wellness
C.H.E.K Academy
OnlineAdv. Diploma - Human Nutrition
Bowen Therapy
Sydney, NSWSkills
- Client relationship management
- Team building
- Staff management
- Member acquisition
- Consultative selling
- Relationship building
- Team mentoring
Personal Information
Deeply passionate about self-development, peak performance, and living extraordinary experiences, I thrive on continuous growth and the growth of others. I maintain a strong commitment to fitness and health, competing in fitness competitions, leading self development retreats to help others break through limiting beliefs, and actively value my own personal and professional growth. My hobbies extend to diverse pursuits, from snow hiking and snow camping to scuba diving and sky diving, all rooted in a background of high-level competitive sports and a lifelong desire to learn, explore, and grow.
References
Available on request.
Transition Statement
Entrepreneurial leader with 15 years’ experience, now focused on building teams, developing talent, and inspiring positive culture. Strengths in leadership, management, people and accountability, with a solid background in consultative sales, client relationships, and KPI-driven environments.
Professional Development And Certifications
- Grant Cardone University; Sales & Closing
- NCI Sales System
- DISC Behaviour Profiling
- Ongoing professional development in human behaviour, psychology, and influence
- 2026 I plan to study counselling
Timeline
Owner/Operator
Dunamis international PTY LTD
08.2021 - 03.2023
Founder / Managing Director / Lead Consultant
JP’s Fitness
01.2011 - Current
Some College (No Degree) - Health and Fitness
Australian Institute Of Fitness
Some College (No Degree) - Health And Wellness
C.H.E.K Academy
Adv. Diploma - Human Nutrition
Bowen Therapy