Jordan Webster
Brisbane,Qld
Summary
Strategic leader with a demonstrated record of success at Bupa, particularly in optimising digital channels through data-driven decision-making and effective strategy development and execution. A skilled storyteller and influential leader, committed to driving high-quality team performance, delivering exceptional customer experiences, and fostering continuous operational improvement.
Overview
6
6
years of professional experience
Work History
Strategic Channel Insights Manager
Bupa Health Insurance
12.2022 - Current
- Strategy Development: Messaging Acceleration Proposal, Channel Mix Strategy, Channel/Future of Service Strategy, Retail Points of Presence Strategy and alignment to wider HI & APAC strategies.
- Performance Analysis: Led analytics function to deliver continuous improvement of Messaging performance and established Sprinklr data/reporting functionality.
- Operational Efficiency: Identified and guided channel optimisation initiatives resulting in improved productivity and lowered CTS.
- Data Storytelling: Routinely translated complex data into compelling narratives to drive strategic decision-making.
Performance Analytics Manager
Bupa Health Insurance
10.2021 - 12.2022
- Channel Ownership: Led Digital Performance Analytics function, identifying and executing on opportunities for operational efficiencies.
- Performance Insights: Delivered actionable insights for Digital channels - enabled $3.6m in incremental revenue through Chat Nudges.
- Team Leadership: Managed and developed team of performance consultants, providing mentorship to enhance data analysis capabilities.
Digital Insights Lead
Bupa Health Insurance
02.2019 - 10.2021
- Active Leads Management: Delivered Outbound Leads function from Digital Leads generating $1.4m per year.
- Digital Channel Performance: Led initiatives to improve revenue, service & CX while delivering routine performance reporting on Bupa’s digital channels.
- Strategic Competitor Analysis: Contributed to strategic decisions based on consumer insights and performed routine competitor & comparator analysis.
Education
Developing AI Strategy
RMIT University
Melbourne, VIC02.2024
DNA of Leadership
Bupa
11.2022
Edison Academy
Bupa
06.2022
Skills
- Stakeholder Collaboration & Influencing
- Strategy Development, Alignment & Execution
- Data Storytelling & Data-Driven Decision Making
- Identification of Operational Efficiency Opportunities
- Leadership, Mentorship & Team Management
- Fiscal Responsibility & Budget Management
References
Maria Rivera
Head of Strategy & Optimisation | Bupa
0428 522 844
Additional References Available Upon Request
Timeline
Strategic Channel Insights Manager
Bupa Health Insurance
12.2022 - Current
Performance Analytics Manager
Bupa Health Insurance
10.2021 - 12.2022
Digital Insights Lead
Bupa Health Insurance
02.2019 - 10.2021
Developing AI Strategy
RMIT University
DNA of Leadership
Bupa
Edison Academy
Bupa
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