Jordyn Wickham

Project and Event Management

• Provide end-to-end event and project management support, including on-site delivery, budget oversight, run sheet development, and supplier management.
• Support the Events and Styling team with account management across multiple projects, acting as a key point of contact for high-value stakeholders.
• Utilise essential software platforms, including Monday.com (project management), Current RMS (budgeting, quoting, inventory), and the Microsoft Office Suite.

Business Development, Strategic Partnerships and Account Management

• Lead the development of annual business development and marketing strategies (with quarterly reviews) in collaboration with the Director of Marketing to grow existing client and partner relationships and drive new business across a diverse portfolio of creative services.
• Design and implement key account management structures in consultation with the Chief Operations Officer, and support team members in strengthening client relationships and improving retention.
• Mentor and lead the team across account management and business development functions, including negotiation, stakeholder communications, and strategic client engagement.
• Manage and respond to new business inquiries via company email, phone, and social media channels.
• Continuously review strategic partnerships and contracts to ensure mutual value and alignment with business objectives.
• Build and maintain strong relationships with key clients and industry partners to increase referral and repeat business.
• Re-engage lapsed clients and partners to explore new opportunities for collaboration and growth.
• Conduct market and industry research to inform key business development and marketing initiatives.
• Proactively conduct cold outreach to new prospects aligned with This Space Creative's capabilities and target market.
• Draft partnership agreements with key collaborators, including commission structures and incentive models, to formalize mutually beneficial referral arrangements.
• Lead the creation of tailored proposals and quotations for project briefs, collaborating with directors on pitches and presentations to secure new work.
• Provide monthly and quarterly marketing and business development reports to the CEO and COO.
• Lead and contribute to tender submissions to acquire new clients and expand into additional sectors.
• Successfully brought on a number of high-profile clients, including SAP, the Sydney Gay and Lesbian Mardi Gras, MLC, Mercer, LVMH, and the University of Sydney.
• Coordinate and facilitate client and partner meetings, workshops, and site visits to strengthen relationships and enhance brand presence.

Marketing

• Craft marketing collateral, including brochures, credentials, videos, EDM campaigns, presentations, and sales tools, utilizing Adobe Suite and Canva software, in collaboration with a design agency.
• Develop and manage biannual social media strategies; schedule and publish content across Instagram and Facebook to drive engagement and brand visibility.
• Represent the company at major industry events and within strategic networks, nationally and internationally; act as the lead brand representative at exhibition stands and activations.
• Spearhead the implementation of CRM software (HubSpot), including data migration, team training, and the development of custom reporting tools for business development and marketing analysis, provided to the CEO and COO.

Key Responsibilities:

· Responsible for the management and training of Sales and Event Coordinator and Event Administrative Assistant

· Oversee internal sales procedure ensuring a seamless client experience

· Complete monthly financial report for provision to RA Venues client

· Prepare weekly/quarterly forecasting and actuals to meet revenue targets

· Develop and complete essential tender documents

· Attend industry networking events to promote RA Venues brand

· Source new revenue in previously untargeted markets and develop relationships across key event professionals in the market

· Work closely with Venue Manager and National Operations Manager to ensure business plan targets are achieved

· Communicate with marketing agency (Distil) on brand guidelines and provide monthly content/copy for social media, EDM’s, newsletters etc.

Key Achievements:

· Created 2023/2024 Sales and Marketing Plan including new sales strategies, project timeline, target pipeline, marketing campaign etc.

· Built strong relationships with internal/external clients - creating repeat business and referrals

· Constructed in depth competitor analysis and reviewed pricing with Venue Manager to better suit current market - in turn improving revenue pipeline

· Surpassed monthly revenue budgets through implementing new sales and marketing strategies

· Conduct closing contract negotiations and procedures

Develop and execute new business ideas to expand company services including event activations (ie. pop up retail bars) and brand collaborations to meet head office budget objectives

Key Achievements:

· Developed new wedding, function menu and bespoke packages in conjunction with the culinary and marketing team

· Created elevated venue/catering proposals to better meet client briefs

· Led the development and launch of online food and beverage platform (function selector) for internal events - streamlining client ordering process

· Assisted in training event administrative assistant on sales procedures

· Maximised and improved business revenue through the creation of new refined event inquiry sales process

· Successfully converted leads into event sales through client relationship management and site inspections

· Generated revenue by proactively sourcing new business through connection with event management companies via email marketing and social media engagement

· Managed, sold and coordinated event catering for prominent events ie:

Gold Dinner 2023, TEDxSydney 2022, High Profile Wedding’s, Raine & Horne State and National Awards, QMS Launch, Sydney World Pride

· Created new run sheet, proposal and invoice templates in Priava event software - improving branding and efficiencies

· Led creation of Christmas EDM graphic and distributed to clients using Mailchimp

Key Responsibilities:
Event Sales and Business Development

· Manage client inquiries and event leads - responding via email and telephone within 24 hours

· Arrange and conduct client site inspections

· Responsible for completing financial reporting including event profit & loss summaries and weekly event forecasting/actuals

· Collaborate and assist the City of Sydney business development team with venue inquiries to create a seamless client experience

· Manage client post event feedback through survey, email and phone communication and lead debrief meetings for continuous improvement

Event Coordination and Administration

· Produce floorplans and run sheets for varied catered events using Priava
Functions ranging from 50 to 2500 PAX, including corporate galas, cocktail receptions, conferences, weddings, private functions, festivals, concerts, product launches, award ceremonies, exhibitions and much more

· Coordinate and lead client event production meetings and menu tastings

· Complete event invoicing, contracts and financials using Priava software

· Lead weekly internal event meetings with operations, sales and culinary team

· Manage the handover of events to operations and culinary team

· Assist with event operations including supervision of waitstaff, set up/pack down and logistics

· Manage and process internal event bookings using online food and beverage ordering platform (function selector)

Marketing

· Created new internal social media marketing strategy and presented to Venue Manager

· Assisted with refreshed website development, layout and design changes

· Create and update marketing databases through Mailchimp and Priava

· Liaise with event photographers to develop a new portfolio of marketing images and content

Conference Coordination and Administration

· Created and updated event project plans, budgets and timelines using Microsoft Excel

· Managed incoming calls and primary business inboxes - including conference accommodation, registration, and business enquiries/requests

· Liaised with clients, sponsors, venues and hotels to discuss event details and requirements

· Created and distributed delegate conference post feedback surveys using Questionpro

· Ran and managed online Stormwater VIC/NSW webinars and small workshops - including timelines, budgets, venues, registrations, run sheets, facilitating rehearsals, events comms, hosting webinars, etc.

· Approached venues for quotes and created detailed venue comparisons for Event Manager in Microsoft Excel

· Created event orders and assisted with conference programs/agendas

· Organised function catering and entertainment

· Handled numerous on-site delegate concerns and inquiries to ensure smooth conference execution

· Processed delegate and speaker registrations/accommodation bookings for several conferences using EventsAIR software

· Ran pending invoice reports and issued to delegates accordingly

· Created and sent mass email communications with conference information for delegates and presenters using EventsAIR software

· Ran concurrent presenter sessions for the Australian Institute of Sport virtual conference

· Created and updated business procedures ie. Zoom Webinar set up to streamline internal processes

· Provided conference registrations and accommodation inventory updates in internal team meetings/WIP

Marketing

· Updated constant contact marketing databases and conference contacts

· Created new internal Instagram Marketing Strategy and presented to Director of Operations to generate

· Updated conference marketing plans in Microsoft Excel

· Created marketing graphics and sponsorship prospectus using Canva software

Provide administrative and personal support to the founder of a boutique public relations and events agency.

Event and Marketing Duties

· General administration and errands

· Provided clients with content updates and progress reports improving customer experience leading to repeat business

· Updated calendars and contacts using Apple Mail

· Completed marketing media wrap up reports using Canva

· Created and designed social media (Instagram) copy and content calendars for clients using Canva software

· Efficiently handled time-sensitive and confidential documents

Built a small nannying and babysitting business from the ground up, with over 150+ families between Sydney City and Ryde.

- Minding children between the ages of 1 month and 14 years, providing personalised care and services including tutoring, food preparation, transportation to school/activities, bedtime/daytime routine and enriching play.

· Created and executed a marketing strategy to promote my business through social media platforms - Facebook and Instagram

· Developed, implemented and managed administrative processes for bookings and client invoicing ensuring efficient handling of enquiries and payment processing

· Diversified income streams through catering and dog minding services

· Interviewed nannies and families to ensure suitability

· Provided client and nanny matching services to assist with capacity planning and grow business revenue streams

· Negotiated with nannies/families on hourly rates and with this implemented contractual agreements on terms of care to set expectations and up-front understanding of service provision

Responsibilities included cashier, stocking shelves and customer service.

Responsibilities included waiting tables, food preparation , and customer service.