Marketing Coordinator - Latin America and Europe Australian National Institute Of Business And Tech
Melbourne, VIC
06.2012 - 11.2018
Developed and tracked performance indicators to measure results of marketing campaigns.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Used online and offline marketing to generate leads, increase visibility and drive sales growth.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
Developed and executed marketing plans for trade shows and other events to increase brand awareness.
Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
Created and managed social media campaigns to increase brand engagement.
Developed visually engaging marketing materials to support product launches and promotions.
Optimized marketing budget allocation by tracking ROI and adjusting strategies accordingly.
Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
Wrote and distributed press releases to increase brand visibility.
Planned and executed internal and external marketing events.
Optimized email campaigns to increase open and click-through rates.
Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
Coordinated with design and media teams to develop high-quality creative assets.
Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
Facilitated productive trade shows, leading to increased lead generation and brand exposure.
Improved website traffic with the implementation of SEO best practices and keyword research.
Coordinated public relations activities, securing positive press coverage for company initiatives.
Strengthened relationships with key stakeholders by coordinating cross-functional promotional events.
Created engaging brochures and flyers to use for promotional materials and distribution.
Increased customer engagement through the creation of compelling social media content and strategies.
Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Analyzed competitive landscape to inform positioning strategies for new products or services.
Proven ability to learn quickly and adapt to new situations.
Resolved problems, improved operations and provided exceptional service.
Worked effectively in fast-paced environments.
Demonstrated respect, friendliness and willingness to help wherever needed.
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