Marketing Coordinator - Latin America and Europe
Australian National Institute Of Business And Tech
06.2012 - 11.2018
- Developed and tracked performance indicators to measure results of marketing campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
- Created and managed social media campaigns to increase brand engagement.
- Developed visually engaging marketing materials to support product launches and promotions.
- Optimized marketing budget allocation by tracking ROI and adjusting strategies accordingly.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Wrote and distributed press releases to increase brand visibility.
- Planned and executed internal and external marketing events.
- Optimized email campaigns to increase open and click-through rates.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Coordinated with design and media teams to develop high-quality creative assets.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Facilitated productive trade shows, leading to increased lead generation and brand exposure.
- Improved website traffic with the implementation of SEO best practices and keyword research.
- Coordinated public relations activities, securing positive press coverage for company initiatives.
- Strengthened relationships with key stakeholders by coordinating cross-functional promotional events.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Analyzed competitive landscape to inform positioning strategies for new products or services.
- Proven ability to learn quickly and adapt to new situations.
- Resolved problems, improved operations and provided exceptional service.
- Worked effectively in fast-paced environments.
- Demonstrated respect, friendliness and willingness to help wherever needed.