Joshua Cocks

Cover-More is a global travel insurance and medical assistance provider, offering comprehensive travel protection services including travel insurance, emergency medical assistance, and travel risk management solutions.

• Developed & implemented digital strategies for key business partnerships
• Drove sales & revenue growth through CRO, aggregators & incentive campaigns
• Led conversion rate optimisation and UX research (quantitative & qualitative)
• Managed analytics and digital account management
• Conducted AB split testing and personalisation strategies

BOQ Group is a comprehensive financial services provider operating under three distinct brands: BOQ, MeBank, and Virgin Money Australia.

• Oversaw SEO and paid search initiatives
• Developed digital media plans and tracked campaign performance
• Delivered comprehensive campaign reporting and analysis
• Led AB split testing ideation sessions

Compare the Market is a comparison website that allows consumers to compare various insurance products, energy plans, financial services, and more.

• Directed social media performance strategies
• Managed display and native advertising campaigns
• Optimised paid search and online video advertising
• Handled ad serving, tracking, and reporting
• Led analytics projects and team management
• Used the CDP to target first-party audiences with the Google and Meta networks

Budget Direct is an Australian insurance company offering a range of affordable insurance products, including car, home, and travel insurance, known for its award-winning customer service and competitive pricing.

• Executed performance-focused display and native advertising
• Managed digital media and brand campaigns
• Conducted paid search and SEO initiatives
• Analysed data to inform strategic decisions