Joshua O'Loughlin
Coburg,VIC
Summary
Dynamic leader with a proven track record at Southern Cross Austereo, enhancing brand experiences and driving revenue growth through strategic planning and innovative content development. Excelled in people management and partnerships, achieving significant client satisfaction and operational efficiency. Skilled in project and budget management, demonstrating exceptional verbal communication and creativity. Dedicated Media professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
12
12
years of professional experience
Work History
Brand Experience Director
Southern Cross Austereo
Melbourne, VIC
10.2023 - Current
- Driving the Brand Experience strategy for Hit Network Drive (Carrie & Tommy Show) and maximising client integration avenues across all SCA brands and platforms.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Formed strategic partnerships and connected with potential clients to drive business development.
National Brand & Promotions Producer
Southern Cross Austereo
Melbourne, VIC
04.2019 - 10.2023
- Managed multiple projects across 2 national drive radio shows simultaneously while adhering to strict deadlines and budget constraints.
- Streamlined production processes, resulting in faster turnaround times and improved efficiency.
- Developed innovative promotional concepts for client briefs and station campaigns, setting the stage for successful brand experience initiatives.
- Implemented quality control measures to ensure all promotions met or exceeded company/client standards before release.
Promotions Manager - 101.9 The Fox
Southern Cross Austereo
Melbourne, VIC
11.2016 - 04.2019
- Boosted brand awareness by strategising and executing promotional campaigns across multiple platforms.
- Collaborated with sales & content teams to design customized promotions tailored to specific client needs, resulting in improved client satisfaction rates.
- Coordinated cross-functional teams to execute large-scale events, creating memorable experiences for consumers and driving brand loyalty.
- Mentored junior staff members in best practices for promotion management, fostering professional development within the team.
Tactics Coordinator - 101.9 The Fox
Southern Cross Austereo
Melbourne, VIC
08.2015 - 10.2016
- Developed ideas and implemented campaigns for Fox FM - including the Breakfast Show, Workday and National Drive Show (Hamish & Andy).
- Implemented large scale music events with A-List musicians, partnerships and content driven initiatives to boost revenue and ratings.
- Spearheaded creative brainstorms, forged meaningful partnerships with internal & external stakeholders and supported management of the Fox FM Street Team.
Content EA
Southern Cross Austereo
Melbourne, VIC
02.2015 - 08.2015
- Supported Content Director by: creating materials and documentation for leadership conferences, radio survey reports, rostering casuals, approving timesheets, logging relevant airtime, created training materials for Street Team and documentation for new hires, assisted with hiring of new casuals.
- Organised calendar & meetings, corporate travel and credit card expenses for Content Director.
- Assisted the general Content function for Fox FM. This included: Producing various shows (Breakfast, Drive, Weekends), organising & implementing Street Team events during the Hit Network rebrand to create brand awareness of new station logo, assisting the Fox FM Tactics team on all large scale local and national station events.
Certified Personal Trainer
Goodlife Health Clubs
Brisbane, QLD
04.2012 - 02.2014
- Conducted thorough assessments of new clients' physical abilities, medical histories, and personal goals before designing tailored fitness programs.
- Trained clients during strength training, cardio vascular exercise, and stretching.
- Enhanced client fitness levels by creating personalized workout routines tailored to individual goals and abilities and ran a successful weekly bootcamp outside of gym.
- Improved overall client satisfaction by providing attentive coaching, guidance, and motivation throughout training sessions.
Education
Diploma - Master Personal Trainer
Australian Institute of Fitness
Brisbane, QLDHigh School Diploma -
Clontarf Beach State High School
Clontarf, QLDSkills
- Strategic Planning
- Verbal and written communication
- People Management
- Operations Management
- Creativity and Innovation
- Charismatic Leader
- Partnerships and Alliances
- Content Development
- Decision-Making
- Revenue Growth
- Project Management
- Budget Management
Accomplishments
Two times ACRA winner (Australian Commercial Radio Awards) for Best Station Promotion and Best Sales Promotion.
Timeline
Brand Experience Director
Southern Cross Austereo
10.2023 - Current
National Brand & Promotions Producer
Southern Cross Austereo
04.2019 - 10.2023
Promotions Manager - 101.9 The Fox
Southern Cross Austereo
11.2016 - 04.2019
Tactics Coordinator - 101.9 The Fox
Southern Cross Austereo
08.2015 - 10.2016
Content EA
Southern Cross Austereo
02.2015 - 08.2015
Certified Personal Trainer
Goodlife Health Clubs
04.2012 - 02.2014
Diploma - Master Personal Trainer
Australian Institute of Fitness
High School Diploma -
Clontarf Beach State High School