Dedicated sales and marketing professional a with proven success record of exceeding sales goals, retaining customers and maintaining strong relationships for referral business.
With hands on experience in developing successful sales & marketing campaigns I am able to clearly articulate to business owners of all levels, from C-Suite, to SME's, on how they can achieve their business goals through effective marketing campaigns.
My deep knowledge in SEM, SEO, CRM management, Website Development, coupled with my passion for helping other businesses succeed through marketing is my greatest strength.
As a Digital Marketer/Business Development Manager, I can attest that my role is dynamic and ever-changing. No two days are alike in this field, and the variety of tasks and responsibilities keeps me engaged and adaptable.
A significant part of my job revolves around building and nurturing client relationships. This involves not only satisfying their current needs but also identifying opportunities for upselling and cross-selling. Understanding their unique requirements and proposing tailored solutions is a key component of ensuring their satisfaction and driving business growth.
Pitching and Presentations : Crafting persuasive pitches and presentations tailored to the client's specific requirements is an integral part of my role. I need to effectively communicate how our services can address their challenges and bring value to their business.
Negotiation and Closing Deals : Negotiation skills are essential to find mutually beneficial terms and reach an agreement with potential clients. Closing deals involves finalising contracts, agreements, and payment terms.
Upselling and Cross-Selling : Existing clients are a valuable asset, and my role includes identifying opportunities to upsell additional services or cross-sell related offerings. This not only increases revenue but also strengthens client relationships.
Client Relationship Management : Building and maintaining strong client relationships is key to customer retention. I work to understand their evolving needs, provide excellent customer service, and ensure their ongoing satisfaction.
Sales Metrics and Reporting : Regularly monitoring sales metrics and analyzing the effectiveness of sales strategies is crucial. This data-driven approach helps in making informed decisions and optimizing sales processes.
Market Research : Staying up-to-date with industry trends, competitor analysis, and market research is essential to identify opportunities and stay ahead in a highly competitive digital marketing and business development landscape.
Marketing & Account Management : Being able to quickly analyse reports and make informed decisions on how to continuously get solid returns for clients is fundamentally key to a successful long term partnership with clients.
My success in this role can be attributed to years of experience and my unique approach, where I excelled in translating the intricacies of digital marketing into practical and valuable solutions for business owners. I made it a point to communicate the benefits of digital marketing strategies in a clear and compelling manner.
This involved breaking down complex concepts into understandable terms, which business owners found highly valuable. By actively listening to the needs and goals of clients, I was able to tailor digital marketing strategies that perfectly aligned with their specific objectives.
This approach resonated well with business owners, as it ensured that our solutions were not only effective but also highly relevant to their individual circumstances.
Marketing Channel Strategy: Identified and utilized appropriate marketing channels and target customer segments for our campaigns.
Customer Engagement and Loyalty: Successfully engaged with customers to build and maintain strong rapport and foster customer loyalty.
Referral Network Development: Established and maintained rapport with clients, effectively leveraging referral networks to drive business development.
Top Consultant Achievement: Consistently prospected and onboarded new customers, achieving the recognition of "Top Consultant" on a monthly basis during my tenure in this role.
While working at o2B Healthy, my primary responsibility was to spearhead the promotion of the brand and specifically products within the sports segment to cater to the local community and sports teams.
I established successful partnerships with retirement homes, local gyms, and sports centres, facilitating the integration of our sports products into their facilities. This strategic collaboration directly resulted in a substantial increase in product sales.
Collaborative Sales Alignment: Collaborated closely with the local community to optimise the brands viability that directly contributed to boosting sales and brand visibility.
Performance-Driven Marketing Support: Assisted in content creation, digital asset management, and the tracking of campaign performance, all aimed at enhancing sales results and ROI.
Balancing Sales Education and Work: Successfully managed this sales-oriented role part-time while actively pursuing a Bachelor of Commerce Degree at NMIT.
Data-Informed Sales Strategy: Conducted extensive market research by analyzing industry trends, consumer demographics, and competitor activities to develop sales-driven marketing strategies that directly impacted revenue growth.
Strategic Content for Sales: Created content strategies for digital media, with a focus on driving sales, increasing conversions, and maximizing the brand's bottom line.
As I started working at a young age as I was offered an apprenticeship program in 2007. This took me four years to complete, and I was then working fully qualified as trade technician for Checkmate Precision Cutting Tools Ltd flying between Australia and New Zealand for different jobs. I left the trade after nearly a decade as I wanted to explore different avenues in life and continue my learning and personal development.
CNC Machine Operation: Operated, set up, and maintained CNC machines to ensure seamless production processes.
Machinery Inspections: Conducted regular inspections of machinery to detect any malfunctions, ensuring timely repairs to minimize downtime.
Collaborative Improvements: Collaborated with a team of technicians and engineers to enhance machine efficiency and optimize tool performance.
Safety Adherence: Adhered strictly to safety protocols, ensuring a safe and efficient workspace.
Quality Control: Inspected finished parts by checking for defects to meet quality standards.
Real-time Monitoring: Monitored machines during operation, making necessary adjustments to produce quality parts.
Precision Maintenance: Maintained tight tolerances with design specifications.
CNC Programming: Input instructions to program CNC machines, controlling machine movement and producing parts to specification.
Australian Marketing Institute