Summary
Overview
Work History
Skills
Certification
References
Timeline
Generic

Joshua Simon

Port Melbourne,VIC

Summary

Dynamic leader with a proven track record in the Streetwear and lifestyle industry. Adept in driving business growth and fostering strong relationships. Excelled in brand-building strategies and negotiation, achieving significant sales targets. Skilled in team leadership and business development, consistently delivering innovative solutions to enhance key account performance.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Senior Sales Manager

NAR
West Melbourne, Victoria
11.2023 - Current
  • Senior Sales Manager for Mitchell and Ness, Managing and leading strategic International key Accounts
  • Spearheaded the GTM process for strategic key accounts.
  • Directed and managed a team of sales managers to achieve sales targets.
  • Provided weekly analysis of sales and revenue targets.
  • Provided budget projections to business managers for all monthly and quarterly sales.
  • Provided strategic insights to the merchandising team to enhance assortment planning, driving account growth.
  • Provided consumer and sales feedback on accounts to business manager, merchandising, and marketing teams to assist with post-seasonal analysis reporting.
  • Participated in meetings with strategic key accounts to understand sell-through, manage order books, and plan upcoming activations.
  • Participated in global brand meetings to align sales strategies with international market trends.
  • Negotiated annual trade agreements and commercial strategies.
  • Ensured Mitchell & Ness products were accurately positioned in the market with correct SRPs and approved product specifications.
  • Maintained comprehensive product knowledge and stayed informed about competitor promotions and new product lines.
  • Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
  • Developed and presented creative ideas to internal stakeholders and customers to initiate new programs and successful sales initiatives.
  • Developed strategic sales plans for Key Accounts.

Marketing Executive

Hurley (Conquest Sports)
Mitcham, Victoria
02.2021 - 10.2023
  • Marketing Executive for Hurley Australasia, managing all wholesale marketing, Retail Marketing, Digital Marketing and campaign creation for Australasia
  • Developed and executed comprehensive marketing strategies and narratives for Hurley Australasia.
  • Developed comprehensive seasonal marketing strategies and narratives for all segments of the Hurley business.
  • Developed, filmed, and produced seasonal content for Hurley's digital platforms.
  • Executed strategic management of Hurley Australasia's social media platforms aligned with seasonal objectives.
  • Developed seasonal marketing strategies and implemented them across Hurley Digital, retail, wholesale, and all social media.
  • Formulate seasonal brand communication strategies for comprehensive business reporting.
  • Developed a comprehensive 12-month global event plan for Hurley and athletes involved.
  • Participated in various events featuring Hurley athletes and ambassadors.
  • Oversee sports marketing efforts for Hurley alongside team manager.
  • Created and implemented all marketing strategies for the Hurley Australasia business.
  • Directed development of promotional content.

Key Account Manager

Converse (Conquest Sports)
Mitcham, Victoria
03.2019 - 02.2021
  • Strategic Key Account manager for Converse Footwear and Apparel managing various Strategic Key Accounts across Australia and New Zealand
  • Formulated and implemented sales strategies to meet annual targets.
  • Cultivated and managed key accounts throughout Australia and New Zealand.
  • Managed precise sales forecasting to develop business strategies for wholesale team.
  • Developed and implemented 'Go to Market' strategies for wholesale accounts.
  • Cultivated strong relationships with stakeholders at all organizational levels.
  • Facilitated regular reviews to assess business performance with key stakeholders from wholesale accounts.
  • Reported all sales figures, plans, and key criteria with accuracy.
  • Collaborated with the merchandise department to fill seasonal range gaps.
  • Utilised market knowledge to discover new business opportunities focused on product trends and competition.
  • Strategized, constructed, and executed all seasonal sell-in plans for each wholesale account.
  • Negotiated annual trade agreements and commercial strategies.
  • Executed seasonal brand communications with marketing department, generating superior narratives.
  • Conducted regular strategic visits to all wholesale accounts to stay updated on marketplace trends.
  • Attend and participate in global Seasonal Integration Meetings locally and internationally

Agency Director

Palms and Pines Agency
Port Melbourne, Victoria
08.2013 - 02.2019
  • Sales and Brand Management for brands within the Surf and Lifestyle Industry
  • Serviced brands including Hurley, Electric, and Leus across Victoria and Tasmania.
  • Directed sales agency operations.
  • Created and implemented sales tactics to meet yearly goals.
  • Expanded customer base by introducing new distribution channels.
  • Established sales budgets focusing on capacity planning.
  • Provided mentorship to team members.
  • Showcased seasonal ranges to accounts during showroom visits and road presentations.
  • Strategised key account product assortment to optimise capacity and sales throughput.
  • Cultivated and strengthened strategic relationships with all accounts.
  • Collaborated with management team to maintain attention on key objectives.
  • Met sales targets for all brands within the agency.
  • Managed and maintained regular road travel to all accounts.
  • Oversaw top national account management.
  • Delivered comprehensive reports on seasonal sales and marketplace trends to senior management.
  • Identified and addressed gaps in seasonal ranges.
  • Designed and facilitated product and brand workshops tailored for retail employees.
  • Executed regular account calls to identify prompt business prospects.
  • Participated in quarterly go-to-market events both interstate and internationally.

Senior Buyer

Planet Surf
Scoresby, Victoria
12.2011 - 08.2013
  • Company Overview: Multi-Store Surf Retailer in Victoria
  • Coordinated and managed selection of men's wear for retail stores.
  • Supervised overall acquisition strategies for every category handled by the buying department.
  • Managed budgeting across all categories for seasonal purchases.
  • Negotiated with brands to maximize gross profit across all categories.
  • Fostered productive relationships with all levels of leadership and sales teams.
  • Oversaw stock control processes, including volume management and rotation.
  • Identified opportunities for cost savings through bulk purchases or alternative products and suppliers.
  • Tracked and approved procurement plans and inventory levels.
  • Collaborated with internal stakeholders to understand product requirements, specifications, and budget constraints.
  • Researched competitors and sourced new vendors.

Skills

  • Performance tracking and evaluations
  • Rapport and relationship building
  • Brand-building strategies
  • Business growth and retention
  • Sales presentations
  • Team Leadership
  • Contract negotiations
  • Key account development
  • Negotiation expertise
  • Pipeline management
  • Business development

Certification

  • Thrive Program (Year 1) 2023 / 2024
  • 2020 Content and Social Media Marketing Certification - RMIT University
  • Digital Marketing Strategy - RMIT University

References

References available upon request.

Timeline

Senior Sales Manager

NAR
11.2023 - Current

Marketing Executive

Hurley (Conquest Sports)
02.2021 - 10.2023

Key Account Manager

Converse (Conquest Sports)
03.2019 - 02.2021

Agency Director

Palms and Pines Agency
08.2013 - 02.2019

Senior Buyer

Planet Surf
12.2011 - 08.2013

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