Josue Hasel Calderon Arias
Summary
Highly motivated marketing and graphic design professional with over 12 years of experience in developing and executing comprehensive strategies across digital marketing, creativity, and design. Expertise in marketing strategies, graphic design, and Lean Startup Methodology, combined with a strong background in digital marketing, CRM, and web design. Skilled in SEO, SEM, 3D design, video editing, and drone piloting. Adept at bringing innovative ideas to life through illustration and creative content. Seeking to leverage my diverse skill set and extensive experience to contribute to the success of a forward-thinking company.
Overview
8
8
years of professional experience
Work History
Head of Marketing and Business Development
EMF Group/ The Six Twelve Excuse My French Services
Sydney, New South Wales, Australia
06.2023 - Current
- Spearheaded lead generation efforts and oversaw sales operations
- Manage social media platforms to maximize brand exposure and engagement
- Design and optimize websites for improved user experience and conversion
- Implement and monitor SEO/SEM strategies to drive traffic and conversions
- Develop and execute innovative growth strategies to achieve business objectives.
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Negotiated contracts with vendors and partners, securing favourable terms for the organization.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Freelance Web Designer
Self-Employed
08.2019 - Current
- Designing and developing websites for various clients, meeting their specific needs and requirements
- Creating visually appealing and user-friendly interfaces to enhance user experience
- Implementing SEO best practices to improve website visibility and ranking
- Collaborating closely with clients to understand their objectives and deliver customized solutions
- Managing multiple projects simultaneously, ensuring timely delivery and client satisfaction.
- Developing graphic and image assets for both content and digital marketing efforts.
- Provided ongoing support to clients post-launch, resolving any issues promptly and maintaining positive working relationships.
- Enhancing websites functionality by implementing responsive design and user-friendly navigation elements.
Marketing Manager
Murray Property Agents
Sydney, New South Wales, Australia
06.2020 - 06.2023
- Managed social media platforms to enhance brand presence and engagement
- Led lead-generation initiatives to attract potential clients
- Edited videos for marketing campaigns and promotional content
- Developed strategies to drive business growth and achieve company objectives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Marketing Manager
My OzStudy - Student Agency
Sydney, New South Wales, Australia
01.2019 - 05.2020
- Led lead generation efforts in the Latin American market
- Served as the primary graphic designer for marketing materials
- Developed business strategies to drive growth and engagement.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Performed market segmentations, targeting and positioning for each product line.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
Lean Consultant
IRONBIT - Digital Experiences
12.2016 - 07.2017
- Analyzed the availability of disruptive and technological products in the market
- Ensured the proper introduction of these products following Lean Startup methodology
- Successfully helped more than ten companies to be introduced in the Mexican market.
- Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
Education
Creative Strategy Diploma in Advertising -
Miami Ad School Europe
12.2022
Diploma of Graphic Design -
Australian College of Business Intelligence
Sydney, New South Wales04.2021
Cambridge Certificate in Advanced English (CAE) -
Scot's College
Sydney, New South Wales09.2018
General English, Level Advanced -
Scot's College
Sydney, New South Wales05.2018
General English Language Training -
Australian Pacific College
Sydney, New South Wales11.2017
Specialist in Marketing -
Universidad Nacional Autónoma de México
07.2013
Bachelor's Degree in Business Management -
Universidad Nacional Autónoma de México
06.2012
Skills
- Digital Marketing
- CRM Management
- Creative Direction
- Content Strategy
- Marketing Analytics
- Web Analytics
- Multicultural Marketing
- Staff Management
- Strategic Marketing
- Copywriting
- Lean Startup Methodology
- Graphic Design
- Web Design
- Illustration
- Social Media Marketing
- Adobe Creative Suite
- Drone Piloting
- SEO
- SEM
- 3D design
- Video Editing
- UX design
- Heat Maps
- Event Planner
Philosophy, martial arts, graphic novels, travelling.
Enthusiastic reader of philosophical works by authors, dedicated martial artist, avid consumer of graphic novels, and passionate traveller exploring new cultures and landscapes.
Timeline
Head of Marketing and Business Development
EMF Group/ The Six Twelve Excuse My French Services
06.2023 - Current
Marketing Manager
Murray Property Agents
06.2020 - 06.2023
Freelance Web Designer
Self-Employed
08.2019 - Current
Marketing Manager
My OzStudy - Student Agency
01.2019 - 05.2020
Lean Consultant
IRONBIT - Digital Experiences
12.2016 - 07.2017
Creative Strategy Diploma in Advertising -
Miami Ad School Europe
Diploma of Graphic Design -
Australian College of Business Intelligence
Cambridge Certificate in Advanced English (CAE) -
Scot's College
General English, Level Advanced -
Scot's College
General English Language Training -
Australian Pacific College
Specialist in Marketing -
Universidad Nacional Autónoma de México
Bachelor's Degree in Business Management -
Universidad Nacional Autónoma de México