Jovan Pretorius

As an accomplished sales and marketing professional with over a decade of experience in the lending and finance industry, a consistent record of driving revenue growth through strategic cold outreach and high-ticket sales has been established. A proven track record of securing new business through cold calling and direct client acquisition is demonstrated, both as the Sales and Marketing Director at UCapital and as the founder of the brokerage firm, Smart Advance.

At UCapital, a pivotal role was played in expanding market share by developing and executing targeted cold outreach strategies to secure new clients in the highly competitive finance industry. Much of the work involved directly reaching out to businesses and individuals in key metropolitan areas, including the company capital, to drive new business and partnerships.

In the current business, Smart Advance, cold calling and direct outreach to high-potential finance clients are core components of the growth strategy. This hands-on approach has helped build and maintain strong relationships with clients, delivering customized solutions and high-ticket financial products. Expertise in blending AI technology with personal outreach has made Smart Advance a trusted name in small business lending.

The aim is now to leverage skills in sales, client acquisition, and high-ticket closing in new industries, bringing a passion for relationship-building and revenue generation to the team.