Julia Carrocci

• Designed and executed engaging physical and digital experiences for partners, ensuring all initiatives reflected the company's brand and strategic goals.
• Collaborated with diverse teams, including Marketing, Merchandising, Tech, and Planning, to develop and implement impactful content strategies that supported the consumer journey.
• Produced high-quality, premium sell-in materials and communications for partners, enhancing storytelling and fostering deeper engagement.
• Streamlined the coordination and delivery of product content to internal teams, ensuring all materials were prepared ahead of key deadlines.
• Oversaw the management and distribution of product assets in the Pacific region, adhering to global guidelines for accuracy and efficiency.
• Directed sample logistics, including requests, ordering, and recovery, while overseeing the Samples Coordinator to optimize delivery schedules & deadlines.
• Worked closely with geo teams to address the unique content and digital requirements of the Pacific marketplace, driving successful seasonal campaigns.
• Managed & led the Pacific Consumer Code calendar, ensuring the seamless alignment of seasonal sell-in gates.
• Partnered & effectively communicated with cross-functional teams to curate the calendar each sell-in season, ensuring is aligns with the workstreams of all functions & meets the needs of partners effectively.

Split role stretching across two different work streams & teams.

EKIN Training Specialist (Nike Athlete Experience)

• Lead, managed and supported on various projects and activations for store athletes across Nike and Partners
• Increased engagement seasonally by working and aligning with store partners to conduct training sessions to help story tell and educate new and existing store athletes on Nike innovations and key product updates
• Elevated EKIN storytelling through creation and design of engaging interactive decks and presentations

Samples Co-Ordinator

• Consistently hit sample deadlines aligning to consumer code to help set up the PGTM team and cross functional account teams for each season
• Maintained all sample product in an organised and tidy manner by accurately categorising and scanning in new samples and returned samples to their specific location
• Responsible for KIT product, warehouse facility and management of warehouse assistants
• A creative individual that holds 6 years of Nike experience across multiple facets of the business
• Recently involved in leading projects and bringing activations to life whilst aligning to seasonal business strategies and budgets, through storytelling and innovating
• Skilled at creating content across multiple formats, super passionate and eager to further broaden my experiences and continue my Nike journey

• Elevated Servicing of Nike's sponsored Teams, Leagues, Federations and Athletes
• Communicated with category leads to understand & collate information on seasonal product and campaign initiatives
• Met future buy deadlines by maintaining contract inventory and using data analysis and contract usage reports to help guide and plan