Julia Purcell
Sydney
Summary
Juris Doctor candidate at The University of Sydney with a proven track record at Ernst & Young in supporting acquisitions as well as aligning product strategies with client needs to drive business objectives and foster innovation.
Overview
3
3
years of professional experience
Work History
Product Strategist
Ernst & Young
10.2023 - 02.2025
- Led the customer research and strategy for digital products across financial and government sectors, ensuring alignment with client needs and capabilities
- Developed and executed weekly research plans, driving focused outputs and insights to inform actionable product strategy and design decisions
- Conducted over 80 hours of expert and customer interviews, gathering critical insights to shape human-centred digital solutions
- Synthesised research insights to create solutions that address complex customer and client challenges
- Supported EY Future Friendly with ad-hoc operational activities resulting from their acquisition into EY
Financial Services Office Business Consultant
Ernst & Young
02.2023 - 10.2023
- Supported the successful acquisition of Future Friendly by EY
- Designed and executed a comprehensive onboarding strategy for Future Friendly staff, facilitating smooth transition to EY on Day 1
- Fostered cross-functional collaboration to align acquisition objectives, supporting the successful integration of Future Friendly into EY ecosystem
Resident Assistant
Sancta Sophia College
02.2022 - 12.2022
- Provided peer mentorship and fostered a welcoming and inclusive environment for all students
- Partnered with college administration to develop and execute student wellness programs, promoting student wellbeing
Marketing Co-ordinator
Brandergy
08.2022 - 11.2022
- Co-ordinated everyday marketing activities including social media account managements, copy writing and review and content creation
- Led and managed the creative direction of branding photoshoots
Marketing Intern
Panmi
02.2022 - 06.2022
- Managed the back-end website to ensure all listed information was current and correct
- Co-ordinated collaboration between product manufacturers in China and website developers to ensure accurate SEO information
- Implemented a cross-channel social media strategy to increase customer engagement
Education
JURIS DOCTOR -
The University of Sydney
11-2027
BACHELOR OF COMMERCE - Marketing And International Business
The University of Sydney
12.2022
Skills
- Client engagement and relationship management
- Customer and client interviewing
- Customer research and insight synthesis
- Strategic narrative development
Timeline
Product Strategist
Ernst & Young
10.2023 - 02.2025
Financial Services Office Business Consultant
Ernst & Young
02.2023 - 10.2023
Marketing Co-ordinator
Brandergy
08.2022 - 11.2022
Resident Assistant
Sancta Sophia College
02.2022 - 12.2022
Marketing Intern
Panmi
02.2022 - 06.2022
JURIS DOCTOR -
The University of Sydney
BACHELOR OF COMMERCE - Marketing And International Business
The University of Sydney
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