Julian Fonseca
Marketing | Business Development Management
Woody Point,QLD
Summary
A result-driven professional with over 10 years’ experience in business development, management and proven track record of success leading and growing organizations. Possess drive, motivation and passion for leadership, support, and customer service. Confident negotiator skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.
Overview
16
16
years of professional experience
Work History
Board Member/Public Officer/Marketing Consultant
ISEAA – International Students Education Agents Association
2020.08 - Current
- Develop and communicate ISEAA's core values to agents across Queensland and other states to acquire more members
- Communication with authorities within The International Education Industry
- Member relations, addressing their concerns and membership-related matters
- Focused teams on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning
- Annual reporting on activities carried out by ISEAA along with Marketing Sub-committee
- Assist marketing sub-committee to plan, develop and execute marketing communications to members and stakeholders
- Collaborate in development of membership packages for stakeholders, government bodies and private companies, achieving $20,000 sponsorship deal
- Developed and implemented strategies to drive organizational growth and development of new members
- Represented ISEAA at industry conferences and events in Queensland and other states
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 300+ agents in Australia.
Managing Director
Studia Global Education
2011.08 - 2023.10
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals
- Built, established, and nurtured strong partnership relationships with education providers in Australia, UK, Canada, Malta, Dubai and Ireland
- Spearheaded successful business development initiatives aligned with company's strategy and core competencies
- Ensured that the operations consistently met and exceeded client expectations for each of the study destinations, ensuring utmost satisfaction and success for our clients
- Supervised end-to-end process of planning, implementing, executing, and evaluating campaigns to attract clients for each of the company's global partners, ensuring 20 to 30 applications per month for each study destination
- Documented processes and procedures, Program Governance for the company to comply with International Education regulations and its success
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow
- Analyzed data regarding overseas student course preferences and trends to interpret the impact of current and future tendencies for business directions
- Stay informed with up-to-date information on marketing trends, sales techniques, and client behavior, tailored to the specific markets targeted and the preferred study destinations, ensuring our strategies remain relevant and effective
- Prepared annual budgets with controls, considering cost of delay to prevent overages
- Established agreements and maintained frequent communication with stakeholders such as Education providers, accommodation providers, government bodies and study clusters across all countries in the portfolio
- Piloted cross-departmental projects to achieve successful delivery of new initiatives
- Provided expert guidance, coaching, leadership, mentoring and innovation to a team of 10 individuals, equipping them with essential tools and support to excel and perform at their best
- Ensured full compliance with government bodies, ensuring the organization met its legal obligations responsibly and accurately
- Identified and assessed risks to the organization's people (clients, staff, management, volunteers), property, finances, goodwill, and reputation, and implemented effective measures to control and mitigate risks
- Implemented automation in several processes across the organization using new technologies and applications, in order to maximize time and leverage expenditure
- Created a positive, healthy, and safe work environment ensuring the well-being and safety of all employees.
Marketing Consultant
Gift Abroad
2012.08 - 2013.07
- Consulting and participation in developing marketing objectives and strategies
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 5 key accounts
- Maintained social media platforms and e-marketing-related activities
- Assisted in creating Gift Abroad's sponsorship pack, resulting in radio stations, catering companies and agencies supporting company's events
- Brand management - ensuring all material were in line with brand and corporate strategy
- Conducted market research for potential sponsorship opportunities in Australia
- Relationship management with stakeholders.
Office Manager
Go Study Australia
2008.04 - 2010.03
- Managed office budget, reaching and exceeding monthly target sales of $10,000 AUD, as well as preparing weekly and monthly sales reports, and forecasting future sales
- Liaised with current and new students regarding enquiries about programs and courses of study
- Ensured all office operations met expectations of its clients and founders
- Offshore and onshore negotiations with clients
- Created network of local and international clients and businesses
- Designed, developed, tested, developed and tested new marketing plans and sales strategies to increase sales and profitability
- Forecasting future sales, sales reports, budgeting, meetings, and Media/Advertising planning
- Reported to senior management on organizational performance and progress toward goals.
Education
Google Cybersecurity Professional Certificate -
Google - Online
01.2024
Accreditation, Finance for Entrepreneurs -
Stark Naked Numbers - Online
01.2022
Data Analytics for Decision Making -
Bond University - Online
01.2020
The Accidental Counsellor -
Australian College of Applied Professions - ACAP Brisbane
08.2019
Leading and Working in Teams -
LinkedIn Learning Platform - Online
03.2019
Lead Generation Foundations -
LinkedIn Learning Platform - Online
01.2019
Diploma of Business Administration -
Kelly Colleges - Brisbane, QLD
01.2008
Bachelor's Degree Advertising and Marketing -
Central University Colombia - Bogota Colombia
11.2006
Skills
- Strategic Vision and Leadership
- Decision Making and Problem-solving
- Problem-Solving and crisis management
- Communication and Interpersonal Skills
- Change Management
- Global Market Knowledge
- Adaptability
- Cross-Cultural Communication
- Conflict Mediation
- Strategic Planning
- Risk Reduction
- Organizational Leadership
- Business Consulting
- Portfolio Management
- Solution Innovation
- Stakeholder Management
- New Business Development
- Performance Benchmarking
- Business Planning
- Contract Negotiation
- Program Oversight
- Relationship and Team Building
- Industry Expertise
- Planning and Coordination
- Articulate Communication
- Operations Oversight
- Process Improvements
- Management Team Leadership
- People and Culture
- Effective Communicator and Public Speaker
- Adaptable and Flexible
- Client Relationship Building
- Policies and Procedures
- Innovative and Visionary
- Executive Leadership
- Leadership and People Development
- Client Engagement
- Cross-Functional Collaboration
- Strategic Business Planning
- Quality Control Planning
- Negotiation
- Team Collaboration
- Ontraport CRM
- MS Office Suite
- HubSpot CRM
- ChatGPT4
Languages
Spanish
Native/ Bilingual
Portuguese
Limited
References
- Gavin Dowling, Chief Operations Officer, ECA Group – Education Centre of Australia, gavin.dowling@eca.edu.au, +61 2 826 53 203
- Margaret Ferrante, Manager Student Onboarding and Transition, University of New South Wales, mferrante@unsw.edu.au, +61 416 851 985
- Patricia Lynch, CEO – Founder, Partridge Agency, pat@partridgeagency.com, +61 413 0311294
Timeline
Board Member/Public Officer/Marketing Consultant
ISEAA – International Students Education Agents Association
2020.08 - Current
Marketing Consultant
Gift Abroad
2012.08 - 2013.07
Managing Director
Studia Global Education
2011.08 - 2023.10
Office Manager
Go Study Australia
2008.04 - 2010.03
Google Cybersecurity Professional Certificate -
Google - Online
Accreditation, Finance for Entrepreneurs -
Stark Naked Numbers - Online
Data Analytics for Decision Making -
Bond University - Online
The Accidental Counsellor -
Australian College of Applied Professions - ACAP Brisbane
Leading and Working in Teams -
LinkedIn Learning Platform - Online
Lead Generation Foundations -
LinkedIn Learning Platform - Online
Diploma of Business Administration -
Kelly Colleges - Brisbane, QLD
Bachelor's Degree Advertising and Marketing -
Central University Colombia - Bogota Colombia
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