Summary
Overview
Work History
Education
Skills
Timeline
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Julie Westrup

Summary

Experienced technical writer and leader. Proven expert in crafting compelling commercial documentation and communication strategies across industries.

Overview

9
9
years of professional experience

Work History

Head of Sales and Marketing

LUMI.MEDIA
10.2019 - Current
  • Excellent communication skills, both verbal and written.
  • Publicised changelogs via newsletters highlighting important updates; this kept clients informed and encouraged product usage.
  • Communicated with customer representatives for feedback and distribution.
  • Boosted brand visibility with innovative marketing campaigns across digital and traditional channels.
  • Created a scalable infrastructure that allowed the sales and marketing teams to effectively manage rapid growth.
  • Managed version control and timely updates of documents through effective project tracking and organisation skills.
  • Developed multimedia assets such as video tutorials and interactive demos, enhancing user engagement with products.
  • Coordinated with subject matter experts to ensure the accuracy of technical content in documentation projects.
  • Increased product adoption by creating clear and concise user guides, manuals, and online help resources.
  • Implemented feedback from end-users to continuously improve the quality and effectiveness of documentation materials.
  • Developed online tutorials and web-based training materials for software products.
  • Collaborated with cross-functional teams to gather information for accurate and comprehensive documentation.
  • Proofread copy written by colleagues to correct spelling, punctuation, and grammar.
  • Organised material to research and complete writing tasks.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Edited and proofread technical documents for accuracy and consistency.
  • Created comprehensive release notes detailing new features, bug fixes, and known issues for each software update cycle.
  • Served as a liaison between engineering teams and non-technical stakeholders, ensuring seamless communication throughout project lifecycles.
  • Contributed to proposal development efforts by producing high-quality technical narratives that clearly communicated value propositions and met client requirements.
  • Demonstrated leadership skills in managing projects from concept to completion.
  • Wrote and distributed press releases to increase brand visibility.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
  • Implemented CRM systems to enhance customer data management, enabling more effective targeting of sales efforts.
  • Developed creative presentations, case studies, trend reports, kitted assets, and product data sheets.
  • Presented new technology and drafted white papers and other technical documents to complete packages.
  • Collaborated closely with executive leadership to develop long-term strategic plans for sustained business growth.
  • Devised content strategy to effectively engage target audiences.
  • Gained strong leadership skills by managing projects from start to finish.
  • Proven ability to learn quickly and adapt to new situations.

Technical Writer

THE LEFT BANK COLLEGE
09.2019 - 02.2020
  • Worked collaboratively with the content creation team to develop content for a digital marketing course.
  • Translated technical concepts into easily understandable and accessible content, ensuring a varied mix of content (images, links to videos, text) to keep students engaged.
  • Communicated with customer representatives for feedback and distribution.
  • Created comprehensive and well-structured documentation, to deliver accurate and effective learning materials while meeting specified learning outcomes.
  • Managed version control and timely updates of documents through effective project tracking and organization skills.
  • Coordinated with subject matter experts to ensure the accuracy of technical content in documentation projects.
  • Organised material to research and complete writing tasks.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Worked effectively in fast-paced environments.

Head of Digital Marketing Practice

SQUIZ AUSTRALIA
01.2018 - 09.2019
  • Led a transformative initiative at Squiz by spearheading the development and execution of a comprehensive Go-To-Market strategy, revitalising the Marketing Automation practice.
  • Positioned Squiz as a thought leader in the evolution of digital marketing and marketing automation through impactful speaking engagements.
  • Generated valuable market insights by analysing competitor landscapes, defining customer personas and segmentation, and conducting thorough channel research
  • Innovatively developed and priced service offerings while taking ownership of the P&L for the marketing automation practice.
  • Created a compelling value proposition, introduced new product lines, and devised innovative pricing models for Marketing Automation Services
  • Conducted customer research to validate product fit in a new vertical, resulting in a strategic Go-To-Market plan that included buyer personas, positioning, messaging, competitor evaluations, and sales training.

Digital Marketing and Communications Consultant

SQUIZ AUSTRALIA
02.2015 - 01.2018
  • Orchestrated the development and implementation of highly successful digital strategies for Government, Financial Services, and Higher Education sector clients, delivering transformative results across key performance indicators.
  • Successfully executed the development of winning responses to commercial requests for tender, encompassing both technical and commercial components, resulting in significant business growth.
  • Enhanced client branding by developing strategic communication plans and implementing targeted marketing campaigns.
  • Developed bespoke training courses for new and existing clients.
  • Developed learning outcomes and the materials to support this including: trainer presentations, learning handbooks, user guides and ongoing knowledgebase resources as required.
  • Engineered and executed effective marketing automation solutions for diverse clients, achieving targeted objectives and significantly enhancing lead generation and conversion.
  • Increased client satisfaction with customized content solutions tailored to their specific needs and objectives.
  • Expanded client base through the creation of compelling proposals that showcased unique offerings and expertise in the field of digital marketing.
  • Revolutionised business processes by implementing automated workflows, leveraging technology to streamline operations, challenge existing processes, and introduce digital efficiencies.
  • Worked with marketing teams to design campaigns and communications.
  • Demonstrated creativity and assertiveness in interpreting information from complex databases, providing valuable insights and strategic recommendations.
  • Cultivated a profound understanding of customer interactions, channels, and their impact on overall customer experience, fostering improvements in customer retention and satisfaction.
  • Established measurement and reporting frameworks with clients, harnessing insights from the entire customer experience platform to deliver comprehensive metrics and demonstrate tangible ROI through revenue attribution.

Digital Marketing Manager (Acting)

MACQUARIE UNIVERSITY
10.2016 - 04.2017
  • Drove the formulation and execution of impactful acquisition strategies in the realm of university-wide student recruitment.
  • Successfully designed and executed an end-to-end, multi-channel acquisition campaign enhancing reach and engagement.
  • Mapped intentional customer experiences across the lifecycle by developing a customer journey for key segments, ensuring a cohesive and engaging interaction at every touchpoint.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Coordinated with subject matter experts to ensure the accuracy of technical content in projects.
  • Managed version control and timely updates of documents through effective project tracking and organisation skills.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.

Education

Master of Management -

Macquarie Graduate School of Management
10.2003

Bachelor of Arts (Communication) -

University of Technology, Sydney
09.1999

Diploma of Accounting -

Australian Institute of Finance and Accounting
05.2013

Skills

  • Strategic communication management
  • Documentation management
  • Multichannel communication proficiency
  • Content development and implementation
  • Stakeholder engagement and alignment
  • Adaptability and innovation
  • Project management skills
  • Content strategy
  • Editing and proofreading
  • Proposal Writing
  • Analytical Thinking
  • Research

Timeline

Head of Sales and Marketing

LUMI.MEDIA
10.2019 - Current

Technical Writer

THE LEFT BANK COLLEGE
09.2019 - 02.2020

Head of Digital Marketing Practice

SQUIZ AUSTRALIA
01.2018 - 09.2019

Digital Marketing Manager (Acting)

MACQUARIE UNIVERSITY
10.2016 - 04.2017

Digital Marketing and Communications Consultant

SQUIZ AUSTRALIA
02.2015 - 01.2018

Master of Management -

Macquarie Graduate School of Management

Bachelor of Arts (Communication) -

University of Technology, Sydney

Diploma of Accounting -

Australian Institute of Finance and Accounting

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Julie Westrup