Wordpress
Juna Xu
Lifestyle Freelance Writer
Chippendale
Summary
A results-driven lifestyle journalist with over 11 years of experience in creating, editing and publishing high-quality editorial, affiliate and SEO-optimised content across digital, print, social media, podcast and video platforms. Known for consistently delivering impeccable content, meeting tight deadlines and bringing a positive, can-do attitude to every project.
Overview
13
13
years of professional experience
15
15
years of post-secondary education
Work History
Freelance Content Writer
Self-employed
08.2021 - Current
- Researched, pitched and developed high-quality editorial and affiliate content across a wide range of topics, including lifestyle, health, beauty and travel for leading publications such as news.com.au, Mamamia, Body+Soul, Women's Health, Lifehacker, Better Homes & Gardens, Elle, Marie Claire and Homes Beautiful.
- Maintained strong relationships with a broad network of media professionals and collaborated with them to produce engaging, high-impact content.
- Conducted keyword research and applied SEO best practices to maximise content performance and visibility.
- Enhanced quality by meticulously editing and proofreading each piece multiple times to ensure clarity, consistency and accuracy.
- Used Microsoft Word, Google Docs and SharePoint to efficiently create, store and share content assets.
Managing Director
Mosaic Mode
08.2021 - Current
- Grew Instagram following to over 11k in two years.
- Designed, researched and built the website from scratch, turning concept into reality without any assistance.
- Diligently handled all customer communications and resolved escalated problems to maintain an honourable reputation as a well-respected business across Australia.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Advertised products and services online via traditional campaigns and daily social media posts to target ideal consumers and maximise brand identity.
- Interacted well with customers and trade professionals - online and in person - to build connections and nurture relationships.
Editor
Bed Threads Journal
01.2021 - 08.2021
- Wrote, proofread and created content to strict deadlines across various topics, including interiors, homes, travel, fashion, beauty, entertainment and lifestyle.
- Proofread, edited, fact-checked and evaluated all final copy published online to verify content aligned with the brand's established guidelines.
- Devised attention-grabbing headlines and summaries with the sole intention of driving meaningful revenue to the e-commerce company.
- Utilised SEO techniques to optimise content for search engine rankings.
- Implemented effective organisational strategies across the team for a more efficient and collaborative work environment.
- Generated and maintained style guides to encourage consistent quality of content.
- Collaborated with marketing and sales team members to review proposed publication suggestions.
Body+Soul Digital Content Producer
News Corp Australia
03.2017 - 12.2020
- Worked independently researching, writing, editing and producing a minimum of six high-quality stories per day for one of Australia's most prestigious digital health and wellness publications.
- Responsible for editing and monitoring the brand's Instagram presence, successfully growing the following from 30k to over 110k.
- Assisted in launching and spearheading the growth of the brand’s podcast Healthy-ish, which Apple named as one of the top Australian podcasts to listen to in 2018.
- Nominated as a responsible and prolific journalist among the News DNA staff, recognised for never failing to meet a deadline and always approaching each task with a positive attitude.
- Acquired the role of Editor and sole team member for the brand's website on different occasions spanning the duration of several months, showcasing my capability of taking on all roles in an efficient manner and still meeting daily readership targets.
- Devised modern social media strategies and outreach by generating fresh content ideas and highly visual digital marketing content.
- Represented the brand at health, lifestyle, fashion and beauty events during and outside of working hours.
Body+Soul Editorial Assistant and Beauty Writer
News Corp Australia
03.2016 - 03.2017
- Awarded the News Corp Australia 2017 Prestige and Lifestyle Award for excellence in writing and reporting.
- Re-introduced the publication's beauty pages
to increase market value. - Responsible for representing the brand at beauty, health and lifestyle events during and outside working hours.
- Established a strong contact list of experts and professionals across the media, health, beauty, entertainment and wellbeing industries.
- Organised and styled photoshoots efficiently and thoroughly by working cohesively with team members and production companies.
- Liaised with staff, media, public relations specialists and readers, acting as the first point of contact for the brand.
- Collaborated with design, editorial and marketing departments to meet desired content goals.
- Researched, interviewed subjects and wrote long and short-form editorial content for the publication's luxury beauty pages, housed in the Sunday Telegraph.
- Utilised sub-editing skills to assist the Editor, Sub-Editor and Art during the proofing stages of pre-publication.
Retail Salesperson
The Daily Edited
02.2014 - 03.2016
- Upheld the brand's reputation as a luxury and trendy fashion label by prioritising customer satisfaction through personalised servicing.
- Greeted customers and helped with product questions, selections and purchases.
- Trained new associates on cash register operations, conducting customer transactions, restocking merchandise and imparting customer service skills that increased sales.
Digital Media Intern
Harper's Bazaar Australia
12.2015 - 02.2016
- Created online content relating to luxury fashion, beauty, health and entertainment news, ensuring all deadlines were met.
- Researched the latest fashion and beauty trends and pitched ideas for consideration.
- Curated and edited images for galleries, showcasing consistency in presentation.
Digital Media Intern
Network Ten
11.2014 - 02.2015
- Planned and created online trivia, recipes and galleries for a variety of the network's biggest television shows.
- Compiled information from third-party sources to use for content on 10 Play.
- Curated and edited content for a range of shows including 10 Sport, MasterChef, The Living Room and The Bachelor.
Student Law Clerk
Tully & Chiper Lawyers
04.2012 - 07.2014
- Assisted attorneys with case organisation and administrative tasks.
- Updated the firm's database with new information for client records and financial documents.
- Managed administrative duties including filing documents and client-attorney communications, scheduling meetings and tracking case statuses.
Education
Bachelor's of Communication - Journalism
University of Technology Sydney
Sydney, NSW 02.2014 - 03.2017
Higher School Certificate -
Presbyterian Ladies College, Sydney
Croydon, NSW 02.2002 - 11.2013
Skills
SEO expertise
Editorial writing
EDM Marketing
Editing skills
Strategic content planning
Social media management
Talent agreement preparation
Writer commissioning
Print, digital, radio, podcast and television journalism
Time management
Business development
Problem solving skills
Software
Shopify
Sitecore CMS
Umbraco CMS
Hootsuite
Social Flow
Campaign Monitor
Ardome
Microsoft Office
Final Cut Pro X
Audacity
Adobe Photoshop
Canva Pro
Monday
TikTok
Threads
Interests
Beauty and fashion
Entertainment and pop culture
Health and fitness
Travel and luxury
Food, arts and culture
National and world news
Media Skills
- Media voice training, News Corp Australia
- AFTRS TV & Radio Presenting Intensive Short Course
- Certificate of Communication ASCA qualification
References
Stacey Hicks
Deputy Editor, Mamamia
Email: stacey.hicks@mamamia.com.au
Edwina Carr Barraclough
E-Commerce Content and Strategy Senior Manager, News Corp Australia
Email: edwina.carrbarraclough@news.com.au
Alison Izzo
Acting Digital Director, Vogue Australia
Phone: (+61) 408 284 285
Timeline
Freelance Content Writer
Self-employed
08.2021 - Current
Managing Director
Mosaic Mode
08.2021 - Current
Editor
Bed Threads Journal
01.2021 - 08.2021
Body+Soul Digital Content Producer
News Corp Australia
03.2017 - 12.2020
Body+Soul Editorial Assistant and Beauty Writer
News Corp Australia
03.2016 - 03.2017
Digital Media Intern
Harper's Bazaar Australia
12.2015 - 02.2016
Digital Media Intern
Network Ten
11.2014 - 02.2015
Retail Salesperson
The Daily Edited
02.2014 - 03.2016
Bachelor's of Communication - Journalism
University of Technology Sydney
02.2014 - 03.2017
Student Law Clerk
Tully & Chiper Lawyers
04.2012 - 07.2014
Higher School Certificate -
Presbyterian Ladies College, Sydney
02.2002 - 11.2013
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