JUNYI HOU

• Created and implemented company's marketing objectives

• Implemented and facilitated market and customer research studies via focus groups, surveys, and interviews to gain insights into target customers' characteristics, preferences, and behavior, identify demand and market opportunities, advised on providing new products and diversifying offerings to captured new customers

• Analyzed and predicted consumer trends and market trends, and fine-tuned marketing strategies to inform data-driven marketing decisions.

• Improved customer loyalty and retention rates by designing targeted and customized retention programs, and customer relationship management to be tailored to individual needs, and tracked customer-based KPIs to measure the success of goals.

• Advising on advertising and promoting plans strategies and targeted marketing campaigns to reach target customers, assist sales goals, create customer awareness, and promote the characteristics and attributes of goods and services

• Boosted lead generation through digital marketing, events, and direct marketing.

• Monitored and resolved customers' questions or complaints, observed the existing stock's quantity, and advised for restocking based on customer's demand; providing ideas to protect products during shipping.

• Generated marketing plans for SWOT analysis, product launches, marketing channels, promotion plans, pricing structures, and product mix.

• Responsible for multiple cellar doors, Airbnb medium to large size property’s maintenance and conditioning recording
• Dealing with customer complaints and providing customer services
• Identify Customer’s demands
• Assist the Marketing Manager in identifying any market opportunities for new services

• Provided customer service
• Dealing with customer’s complaints and providing satisfactory solutions to customers
• Record customer’s requests and report to the manager
• Cross-Department Corporation
• Reduced call wait times by efficiently managing high call volumes during peak hours.
• Achieved consistent positive feedback from customers due to exceptional listening skills that led to successful problem resolution.