Highly accomplished executive with 15+ years of experience driving successful digital transformation initiatives across the financial services industry. Proven experience in digital transformation across a full spectrum, from digital personal advice, digitising highly complex process, digital self-service, digital hybrid experiences and new CRM systems. Proven track record of leading cross-functional teams, developing and implementing strategic roadmaps, and delivering measurable results. Skilled in change management, data analysis, and fostering a culture of innovation. Proven track record of introducing industry first complex digital solutions. Passionate about leveraging technology to create competitive advantage and enhance customer experiences.