Summary
Overview
Work History
Education
Skills
Timeline
Generic

Justin Petersen

Sydney

Summary

With a background in neuroscience and pharmacology, I have accumulated 7 years of experience in the pharmaceutical, medical device, and healthcare services industry. My most relevant experience to this role is in my marketing roles at DKSH and AbbVie. I successfully oversaw the acquisition and launch of a new portfolio, resulting in a 30% annual growth rate. At AbbVie, I have been responsible for managing their advanced Parkinson's disease portfolio which includes an established brand and a new product launch. Throughout both marketing roles, I have demonstrated proficiency in strategy development and implementation, data analytics, insight generation, stakeholder management, material development, timeline management, and reporting. Professional brand management expert with strong track record in developing and executing strategic marketing initiatives. Adept at driving brand growth and enhancing market presence through innovative campaigns and data-driven decisions. Collaborative team player focused on achieving results and adapting to changing market needs. Skilled in market analysis, consumer insights, and cross-functional team leadership.

Overview

7
7
years of professional experience

Work History

Brand Manager

AbbVie
06.2024 - 04.2025
  • Management of the brands Duodopa and Vyalev
  • Key responsibilities include stakeholder management, internal reporting, tactical planning and implementation, financial modelling and forecasting, data analytics, generating actionable insights & material management.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.

Marketing Manager

DKSH Healthcare Australia
07.2023 - 06.2024
  • Management of the brands Hirudoid, Audiplugs and Audisol.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Inventory planning & distribution solutions

Business Development Manager

DKSH Healthcare Australia
06.2020 - 07.2023
  • Covered 50% of accounts nationally (pharmaceutical, medical device & medical services).
  • Data analytics, brand strategy development & implementation.
  • Pipeline management, forecasting & reporting

Sales Manager

DKSH Healthcare Australia
10.2019 - 06.2020
  • Managed 20+ contract sales representatives across over 10 projects and clients

Sales Representative

DKSH Healthcare Australia
04.2018 - 10.2019
  • Hybrid GP-Specialist sales
  • Nominated for rep of the year at Prime awards 2019

Education

BsC (Honours) - Neuroscience & Pharmacology

University of Sydney
01.2017

Skills

  • Data analysis
  • Stakeholder management
  • Insight generation
  • Strategy development & implementation
  • Financial modelling & reporting
  • Material development
  • Event coordination
  • Timeline management

Timeline

Brand Manager

AbbVie
06.2024 - 04.2025

Marketing Manager

DKSH Healthcare Australia
07.2023 - 06.2024

Business Development Manager

DKSH Healthcare Australia
06.2020 - 07.2023

Sales Manager

DKSH Healthcare Australia
10.2019 - 06.2020

Sales Representative

DKSH Healthcare Australia
04.2018 - 10.2019

BsC (Honours) - Neuroscience & Pharmacology

University of Sydney
Justin Petersen