Justin Popp

I have taken time off work to undertake home duties, supporting my family, as well as study (updating Project Management certification). I am now eager to return to work!

• Successfully managed multiple projects to enhance public land administration (Crown reserves) across NSW.
• Identified opportunities for process improvements, implementing changes, enhancing governance practices according to NSW Crown land legislation.
• Led and mentored a team of five staff, supervising work programs, championing individual and team achievements and supporting professional development.
• Developed strong relationships with senior level external stakeholders to enhance public land management (such as Scouts NSW, Reflections Holiday Parks, service providers, showground managers, NSW racecourse managers).
• Provided senior leadership strategic advice and supported planning efforts by offering expert insights into land management (such as an audit of 550 volunteer land manager boards and management transfer of NSW regional racecourses).
• Provided detailed project status updates, presentations, Ministerial briefings and prepared formal correspondence for senior leaders.

• Developed and implemented a range of communicated related projects to support Crown reserve management. This included creating a new website, new online newsletter, managed an awards program and created an online register for administrators.
• Undertook a three-month internal secondment to successfully lead an annual grant program
• Reviewed legislation to create plain English guidance materials and templates for external stakeholders
• Supported managing external relationships with land managers, advocacy groups and service providers
• Kept senior management well-informed by preparing briefs, project status reports, drafting correspondence and creating presentations.
• Developed and deepened relationships with key external stakeholders - land managers, volunteers, advocacy groups and suppliers.
• Developed and monitored project schedules, budgets and objectives for successful completion.
• Improved stakeholder satisfaction by conducting thorough project needs assessments and delivering customized solutions.
• Contributed to the formulation of strategic policies by providing expert advice and information to decision makers.
• Supervised a team of two staff providing guidance on their work and supporting their professional development.

• Responsible for ministerial participation in overseas trade missions
• Managed rebranding project for Trade Victoria, development of Trade Victoria Strategy, development of social media plans, Electronic Direct Mail, advertising and public relations for export awards
• Developed a new ministerial travel process that was implemented by the department
• Implemented a new process to manage networking meetings between exporters and international buyers
• Coordinated inbound trade missions - including hosting foreign delegations, event management and implementing programs to facilitate export outcomes for Victorian organizations
• Managed one staff member, providing guidance on work activity and supporting professional development

• Developed and implemented integrated marketing communication strategies including above-the-line and below-the-line components. Campaigns addressed alcohol fueled violence, Police recruitment, water safety and bushfire safety.
• Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.
• Stakeholder management – engaged with a range of external clients and partners to deliver public safety campaigns. This ranged from all three levels of government, community organisations, target audiences and corporate partners.
• Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
• Managed campaign budgets up to $5 million.
• Optimized campaign budgets with careful monitoring of ROI and KPIs to maximize results.
• Supplier and contract management - creative, media buy, research, public relations and culturally and linguistically diverse suppliers.
• Developed comprehensive project plans to ensure timely execution of all campaign deliverables..
• Negotiated strategic partnerships, such as AFL Coaches Association, Rip Curl Pro and Australian Hotel Association.
• Managed over 80 events across a number of campaigns.