Justin Reeves
Richmond,VIC
Summary
I am a senior executive, possessing more than 30 years experience in strategic leadership, delivering growth and innovation within high profile sport and media companies. I am dedicated to high performance, working collaboratively across the organisation, industry and external stakeholders to inspire, design, create and execute strategic plans and operations to grow revenues and profits to best position in pursuit for strategic excellence. I am committed to building and supporting a strong relationship and value based culture in a high performance environment that attracts, develops and retains exceptional talent. I believe in working hard and setting the benchmark to inspire and influence staff and community in a positive manner.
Overview
36
36
years of professional experience
Work History
Chief Executive Officer
Hawthorn Football Club
11.2017 - 06.2023
- In my role as Chief Executive Officer I was reporting directly to the appointed board leading all aspects of the club including; On Field High Performance, People and Culture, Financial Management, Administration, Strategy, Membership, Commercial Partnerships, Digital Media, Events, Major Projects, Business, Fundraising, Gaming Operations
- I work closely with our Leadership Team and Directors across all areas of the football club, representing the club with major stakeholders
- Most recently, I was leading a very talented team of 170 full time staff across a wide range of departments and outcomes managing more than $100M in revenue and $30M in profit.
- Established foundational processes for business operations.
- Drove continuous improvement by fostering a culture of collaboration, accountability, and open communication across all levels of the organization.
- Managed high-performing teams to successfully execute corporate objectives and drive organizational success.
- Championed corporate social responsibility initiatives that enhanced the company''s reputation as an ethical business leader within the community.
Chief Commercial Officer
Geelong Football Club
03.2014 - 10.2017
- In my role as Chief Commercial Officer at Geelong I was reporting directly to the CEO overseeing and leading all aspects of the club’s revenue streams and departments including Sales, Sponsorship, New Business, Membership, Merchandise, Hospitality & Events, Broadcast, Digital and Social Media and Information Technology
- I worked closely with all areas of our club to provide senior management with a dedicated focus on delivering favourable financial outcomes and efficiencies
- I was leading a very talented team of 60 full time staff and 200 casuals across a wide range of departments.
Director of Commercial Operations
Collingwood Football Club
03.2008 - 03.2014
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Various Sports Media, IT and Production Roles
SEVEN Networks, FOXTEL, FOX FOOTY
11.1987 - 03.2008
Education
Graduate of Executive Business - Leadership
Harvard Business School
Boston, USA05.2012
Graduate of Executive Business Leadership - Organizational Leadership
Melbourne Business School
Mount Eliza, VIC11.2010
Graduate, AICD -
Australan Institure of Company Direcors
Melbourne, VIC03.2020
Skills
- Organizational Leadership
- Executive Leadership
- Risk Management
- Staff Management
- Operational leadership
- Strategic Planning
- Organizational Growth
- Project Management
- Ethical Leadership
- Operating Budgets
- Relationship Management
- Negotiation
- Strategic Partnerships
Accomplishments
- Led club through $92M Stage 4 Redevelopment of Simonds Stadium
- Recorded a growth in commercial profits of 8% in 2017, following a growth of 14% in 2016
- Achieved an all time Geelong membership record of over 56,000 members in 2017
- Achieved full capacity of Club partnerships across all assets in 2017
- Re-engineered GFC Food & Beverage business with revenue growing over 100% in 1st year
- Oversaw the “Our Ambition” fundraising campaign, delivering committed philanthropic donations of $16.2M
- Executed a new supplier agreement deal with Cotton On that guaranteed a 200% net profit increase for the club
- Awarded the 2011 AFL Graeme Samuel Scholarship for delivering innovation to the AFL industry
Roles And Responsibilities
Executive Management of all Commercial Departments, Executive in charge of Commercial Management Team, Mentoring and Coaching, Budget and Financial Management, Member of the Geelong Football Club Executive Management Team, Member of the Geelong Football Club Finance and Audit committee, Setting of Departmental Business Plans and Strategies, Management of key stakeholders including AFL, GFC Board, Sponsors, Coteries, Political Groups, Media, Members, Supporters and Industry, Contract and Supplier Management, Business Risk Management, External Supplier Relationship Management
Traininganddevelopment
- Graduate of initial AFL Senior Executive – Next CEO’s Leadership Program – Convergys 2016
- Graduate of Executive Business, Strategic Negotiations – Harvard Business School, Boston USA/ May 2012
- Graduate of Executive Business Leadership Program – Melbourne Business School, Mt Eliza Australia/ November 2010
References
A list of professional and/or personal referees can be supplied upon request
Hobbies and Interests
Sport, Global Politics and Economics, Environmental Issues, Travel, Sailing, Art, Music, Friends and Family
Volunteer Experience
- Committee Member – Fairhaven Surf Life Saving Club
- Immediate Past President - Aireys Inlet Junior Football Club
- Sacred Heart Mission Volunteer
Timeline
Chief Executive Officer
Hawthorn Football Club
11.2017 - 06.2023
Chief Commercial Officer
Geelong Football Club
03.2014 - 10.2017
Director of Commercial Operations
Collingwood Football Club
03.2008 - 03.2014
Various Sports Media, IT and Production Roles
SEVEN Networks, FOXTEL, FOX FOOTY
11.1987 - 03.2008
Graduate of Executive Business - Leadership
Harvard Business School
Graduate of Executive Business Leadership - Organizational Leadership
Melbourne Business School
Graduate, AICD -
Australan Institure of Company Direcors
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