Justyna Wajler
Melbourne,VIC
Overview
10
10
years of professional experience
Work History
Insights Programs Lead
MECCA Brands
08.2019 - Current
- Evaluated current programs within the organization to identify areas of improvement or expansion opportunities.
CRM Manager
MECCA Brands
08.2019 - 01.2021
- Oversaw the integration of new CRM software, improving efficiency and scalability of customer management processes.
- Established KPIs for CRM initiatives, monitoring and adjusting strategies to meet business objectives.
- Implemented A/B testing on various CRM campaigns to optimize performance and increase conversion rates.
- Designed user-friendly forms and questionnaires used by customers when signing up for loyalty programs or providing feedback about their experiences with a particular product and service offering.
- Enhanced customer loyalty and retention through personalized communication and targeted offers.
- Monitored and reported on CRM campaign performance, providing actionable insights for continuous improvement.
- Managed comprehensive CRM database ensuring accurate customer information and effective segmentation for targeted marketing campaigns.
- Led the segmentation of customer base for more effective targeting and personalization of campaigns.
Marketing Consultant
NAB
10.2017 - 07.2019
- Monitored analytics tools such as Google Analytics to analyze website performance metrics.
- Managed social media campaigns, optimizing content for engagement and conversion rates.
- Developed and implemented marketing campaigns to increase customer engagement.
Customer Lifecycle Marketing Specialist
Suncorp Group
07.2016 - 08.2017
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
BTL Marketing Advisor (AMMI & APIA Insurance)
Suncorp
03.2015 - 07.2016
- Developed relationships with influencers in order to drive more traffic through their channels.
- Built research instruments and drafted questions for digital, traditional and in-person surveyes.
Education
Bachelor of Commerce (Honours Degree) -
University of Melbourne
Parkville, VICSkills
- Consumer insights
- Qualitative research
- Focus groups
- CRM analytics
- Trend forecasting
- Survey design
- Customer segmentation
- Market research
- Complex Problem-solving
- Cross-channel integration
- Campaign management
- Marketing automation
- Email design
- Workflow management
- Segmentation targeting
Timeline
Insights Programs Lead
MECCA Brands
08.2019 - Current
CRM Manager
MECCA Brands
08.2019 - 01.2021
Marketing Consultant
NAB
10.2017 - 07.2019
Customer Lifecycle Marketing Specialist
Suncorp Group
07.2016 - 08.2017
BTL Marketing Advisor (AMMI & APIA Insurance)
Suncorp
03.2015 - 07.2016
Bachelor of Commerce (Honours Degree) -
University of Melbourne
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