Summary
Overview
Work History
Education
Skills
Additional Information
Accomplishments
Websites
Software
References
Interests
References
Timeline
Generic
JOHN-WILLIAM FISHER

JOHN-WILLIAM FISHER

AUSTRAL,NSW

Summary

Customer-oriented, strategic-thinking sales management professional successful in cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections and persuasively introducing products. Well-versed in implementing pricing models, managing vendor relations and expanding territory.

Overview

16
16
years of professional experience
1
1
Language

Work History

Key Industry Sales Manager

Chemetall BASF
, Asia Pacific
01.2024 - Current
  • Managed customer technical support by promptly responding to inquiries and offering detailed information on product specifications.
  • Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
  • Trained, coached, and mentored junior sales personnel to ensure success in their roles.
  • Implemented market research strategies to identify and penetrate new customer segments, resulting in business expansion.
  • Collaborated with marketing team to create promotional materials for target customers.
  • Assisted senior management in developing long-term strategic goals for the company's growth.
  • Delivered sales presentations focused on offerings and unique advantages over competitors.

Technical Representative

Chemetall BASF
, NSW
09.2013 - Current
  • Increased customer base by generating leads, making cold calls, and effectively managing existing accounts
  • Implemented strategies to diversify product offerings, resulting in increased business development.
  • Achieved success by expanding customer base through effective cross-selling techniques and strategic targeting of non-core markets.
  • Prepared technical analysis reports and utilized them as sales tools.
  • Provided instruction through interactive training and live demonstrations.
  • Incorporated solutions based selling techniques to set apart from competition.
  • Worked towards aligning SLA’s with the goals of both customers and the company to enhance overall performance.
  • Secured contract bids and led profitable negotiations.
  • Ensured achievement of DIFOT targets by effectively managing inventory levels.
  • Utilized analysis of sales data to provide valuable insights and recommendations to customers.
  • Prepared course material and conducted comprehensive in-person training sessions for large audiences.

Business Development Manager

Chemetall BASF
, South East Asia
01.2021 - 12.2023
  • Established and grew a profitable venture specializing in cleaning and sanitising poultry farms across SEA.
  • Food business identified as potential for adjacent growth in SEA (“Dedicated & Focused”)
  • Conducted market analysis roadmap for SEA region, identifying and prioritising PH and ID as focus markets for Food business.
  • Created presentations to attract new business opportunities.
  • Monitored competitors' activities, prices, products, and services in order to stay ahead of the competition.
  • Developed and implemented strategies to increase sales and market share.
  • Successfully collaborated with numerous departments including marketing, operations, and production to launch a pilot export project from AUS.

Account Manager

Bemis Company Inc.
, NSW
04.2011 - 08.2013
  • Handled account management and was responsible for generating new business among Australian SME food processors in the flexible barrier packaging industry.
  • Demonstrated critical technical aptitude in order to increase sales conversion.
  • Increased customer base through effective relationship building and maintained long-term partnerships.
  • Implemented efficient materials planning strategies to optimise supply chain operations
  • Facilitated effective communication and coordination across various departments including Technical, Marketing, Production, QA, Procurement and Senior Management.

Area Sales Manager

The Bailey Group
, NSW
01.2009 - 01.2011
  • Increased availability of products in NSW metro and regional based independent supermarkets
  • Established positive professional partnerships with key stakeholders.
  • Efficiently handled the representation of major FMCG brands; Mars Food, Unicharm (Babylove), and Red Bull.

Education

Diploma High - Performance Management

Leadership Management Australia
01.2016

Bachelor of Communication - Communications

Western Sydney University
01.2009

Certificate IV Advertising, PR, and Marketing - Communications

TAFE NSW
01.2006

Skills

  • Forging relationships
  • Contract negotiation
  • Public speaking and cold calling
  • Technical aptitude
  • Account Management
  • Pipeline Management
  • Sales team training
  • Market Research
  • National account management
  • Solution selling

Additional Information

  • Chemetall BASF 2023 Highest Gross Margin Contribution
  • Chemetall BASF 2022 Sales Person of the Year First Place
  • Chemetall BASF 2019 Sales Person of the Second Place
  • Chemetall BASF 2019 Top Achiever Food Segment
  • Chemetall BASF 2018 Best overall Performer Food Segment
  • Chemetall BASF 2018 Sales Person of the Year Second Place
  • Chemetall BASF 2015 Sales Person of the Year Third Place

Accomplishments

Consistently achieved annual territory sales growth of over +1500% from 2014 to 2023.

Generated +$20M in revenue as an individual contributor between 2014 and 2023.

Managed to expand NSW territory, constituting 25% of the entire company budget in Australia.

Recognized for leadership skills in Food business, promoted to regional management positions.

Leveraged extensive network in food industry to support team's efforts in opening new accounts through interstate travel.

Increased productivity through effective territory development, leading to the addition of a full-time employee.

Achieved +33% growth over sales plan in first year of employment (2011).

Increased budget by 125% in the second year and surpassed +13% in sales goal (2012).

Expanded assortment of Mars Food store products by 43.5%.

Achieved a growth of +56.5% in the range of products available at Unicharm store.

Awarded the highest national sales commendation twice in April 2010 and February 2011.

Software

PC

IOS

Salesforce

References

References available upon request.

Interests

HIIT

F&B

Travelling

Motoring

References

References available upon request.

Timeline

Key Industry Sales Manager

Chemetall BASF
01.2024 - Current

Business Development Manager

Chemetall BASF
01.2021 - 12.2023

Technical Representative

Chemetall BASF
09.2013 - Current

Account Manager

Bemis Company Inc.
04.2011 - 08.2013

Area Sales Manager

The Bailey Group
01.2009 - 01.2011

Diploma High - Performance Management

Leadership Management Australia

Bachelor of Communication - Communications

Western Sydney University

Certificate IV Advertising, PR, and Marketing - Communications

TAFE NSW
JOHN-WILLIAM FISHER