Jyoti Vanjani
West Ryde
Summary
Marketing Automation consultant and a Digital Professional with over 14 years of experience. Strong knowledge and understanding of Marketing Automation platforms and CRM systems. Action-oriented and collaborative with a strong orientation to outstanding service. Excels at providing strategic recommendations for business improvement and development. Successfully undertaken multiple implementation projects. A team player fostering a collaborative spirit in celebrating successes.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Martech Business Consultant
BluprintX
05.2023 - 03.2024
- Supported clients for various projects, including Data management and set up of nurture campaigns.
- Planning user workflows and customer journeys, setting up triggers and automations.
- Marketo tech set up and Admin implementation.
- Organized Weekly WIP sessions with clients.
- Conducted training for clients.
- Documentation of business processes and collecting requirements.
- Facilitated workshops, identified organization challenges, and provided solutions.
- Reporting and Analysis - provided detailed analysis of the executed campaigns.
- Developed business strategies by conducting comprehensive market research and competitor analysis.
- Increased client satisfaction by implementing tailored solutions for their unique business needs.
- Analyzed complex data sets to identify trends, uncovering valuable insights that informed strategic decisionmaking.
Digital Marketing Specialist
ASX
09.2022 - 04.2023
- Management & execution of marketing programs in Salesforce Marketing Cloud.
- Providing reporting and insights on Marketing campaigns.
- Management of newsletters, events, and miscellaneous communications.
- Making recommendations on digital channels for marketing campaigns.
- Reporting and providing insights from Google Analytics and email platforms.
- Used tools Power BI for data visualization and storytelling.
- Developing user manuals and training material.
- Using the content management system AEM to update and manage web content.
Digital Marketing Manager
Avant Mutual
01.2017 - 09.2022
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Management & execution of marketing programs in Marketo.
- Setting up triggered campaigns and automated AB testing programs in Marketo.
- Management of segmented lists and targeted comms to different medical specialties.
- Reporting and insights. Engaged with stakeholders by supplying insights and assisted the Marketing team with strategy.
- Supporting ad-hoc reporting requests for the various departments within the business.
Campaign Manager
Styletread
02.2011 - 10.2016
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
- Managed multi-channel campaigns for increased brand visibility and customer engagement.
- Optimized campaign budgets with careful monitoring of ROI and KPIs to maximize results.
- Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.
- Management of SEM campaigns, retargeting campaigns, Social Media Advertising, Email Marketing, and Offline Budget Management.
- eBay relationship management.
- Affiliates management.
- Running post-campaign analysis on the performance of campaigns providing a detailed report.
- Responsible for managing the budgets for all the channels above.
Digital Analyst (SEO & SEM)
Rotapix Interactive Media
07.2009 - 02.2011
- Optimized digital marketing campaigns by analyzing performance data and identifying areas for improvement.
- Increased website conversion rates with thorough analysis of user behavior and implementing A/B testing strategies.
- Implemented advanced analytics tools to track customer journeys, improving overall user experience.
- Streamlined data reporting processes, resulting in more efficient decision-making for marketing teams.
- Search Engine Optimization and On-Page Optimization.
- Managed SEM campaigns for web portals.
- SEO Management and client relationship management.
- Web Analytics using Google Analytics and other analytics software.
- Nurtured client relationships and developed relationships with new clients.
Education
Bachelors of Engineering in Information Technology - Information Technology
Nagpur University
Nagpur, India06.2008
Skills
- Tableau
- Google Analytics
- SQL
- AEM
Power BI
- Marketo
- Salesforce Marketing Cloud
- Salesforce CRM
- Marketing Automation
- Data Management and Segmentation
Certification
- Adobe Marketo Engage Business Practitioner
Timeline
Martech Business Consultant
BluprintX
05.2023 - 03.2024
Digital Marketing Specialist
ASX
09.2022 - 04.2023
Digital Marketing Manager
Avant Mutual
01.2017 - 09.2022
Campaign Manager
Styletread
02.2011 - 10.2016
Digital Analyst (SEO & SEM)
Rotapix Interactive Media
07.2009 - 02.2011
Bachelors of Engineering in Information Technology - Information Technology
Nagpur University
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