Jyotsana Singh
Melbourne,VIC
Summary
Aspiring professional with a recent graduation and a dedicated focus on digital marketing, backed by practical internship exposure. Proficient in social media management, content creation, and analytics. Eager to secure an entry-level position to apply and enhance foundational knowledge in a dynamic digital marketing environment.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Intern
Futurewise Market Research
01.2020 - 06.2020
- Created and executed a comprehensive social media campaign for a local business.
- Optimized a personal blog for SEO
- Drafted weekly e-newsletters to subscribers and set up campaigns in MailChimp.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Created engaging content for Facebook, and Instagram.
- Proficiently used Canva for graphic design, enhancing visual appeal of marketing materials to increase brand awareness.
Sales and Marketing Executive
Dunzo
06.2019 - 12.2019
- Actively contributing to two Micro Market Profitability Projects. Overseeing execution of all demand-related activities, both on app and through offline marketing efforts. Significantly increasing brand commission through strategic brand partnerships. Taking charge of end-to-end campaign design, including influencer campaigns and vendor negotiations.
- Conceptualizing, budgeting, and implementing marketing initiatives, with strong emphasis on below-the-line (BTL) strategies to acquire users throughout the city. Managing multiple agencies within a monthly budget, optimizing expenses to achieve the lowest cost of acquisition. Monitoring key metrics such as retention rate, cost of acquisition, cost per acquisition, and user frequency rate.
- Developed and maintained strong relationships with clients, resulting in a 95% increase in customer retention and repeat business
- Achieved and exceeded sales targets consistently.
- Managed the company's social media accounts, consistently increasing engagement rates through the strategic use of Canva-designed graphics.
Digital Marketing Intern
Air Mauritius
05.2018 - 09.2018
- Established and nurtured partnerships with key influencers, elevating the brand's online presence and credibility in the industry.
- Executed targeted digital marketing campaign, due to which there was increase in online brand visibility and engagement.
- Proficiently utilized Canva for designing captivating visual content, enhancing the overall appeal of marketing materials across various platforms.
- Participated in brainstorming sessions to generate creative ideas for marketing campaigns and promotions.
- Engaged in data analysis to assess the performance of digital marketing efforts, utilizing tools such as Google Analytics and social media analytics.
Education
Master of Marketing - Marketing
La Trobe University
12.2023
BBA - Marketing And International Business
Symbiosis Centre For Management Studies
04.2019
Skills
- Fast learner with attention to detail
- Strong ability to work collaboratively in a team
- Hard-working
- Thinking innovatively and generating fresh ideas
- Friendly and always ready to help
- Social Media Campaigns
- SEO Optimization
- Google Adwords
- Excellent knowledge of Microsoft Office
- Canva design
- Basic Mailchimp
- Google Analytics
VOLUNTEER WORK
Latrobe Student Union - Social Media and Campaign Coordinator / April 2022- October 2022
- Devoted time and skills to support marketing initiatives for the Latrobe Student Union.
- Contributed to the planning and execution of promotional activities and events to enhance student engagement.
- Collaborated with the marketing team to create compelling content and materials for various communication channels.
- Assisted in organizing and promoting student-focused campaigns, further demonstrating a commitment to community engagement and service.
- Produce engaging and culturally relevant content, including graphics, videos, and written posts, that resonates with the club's audience.
- Manage and maintain the club's presence on various social media platforms, including but not limited to Facebook, and Instagram.
Certification
- Display and Video 360 Campaign- Google skillshop- Feb 2024
- Advertising on Facebook Certification- LinkedIn Learning- Feb 2024
- Google Ads-Measurement Certifications, Google skillshop - Feb 2024- Feb 2025
- Certified Marketer level 1( CM1) Certification- General Assembly- November 2023
Timeline
Digital Marketing Intern
Futurewise Market Research
01.2020 - 06.2020
Sales and Marketing Executive
Dunzo
06.2019 - 12.2019
Digital Marketing Intern
Air Mauritius
05.2018 - 09.2018
Master of Marketing - Marketing
La Trobe University
BBA - Marketing And International Business
Symbiosis Centre For Management Studies
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