Karen Li
Carlingford,Australia
Summary
With nine years of FMCG and CBEC sales background, I have an experienced understanding of market trends and firsthand local and exporting CRM skills, and I can plan and organize work independently and beforehand. Actively conduct research and propose proposals to managers to better manage the channel, work with multiple departments to reach sales targets by referring customers to the proper colleagues, and help other departments solve problems, lead, motivate, and support team members to achieve sales targets. Coordinate with different departments to discover and solve problems, and be proficient in English, Mandarin, Cantonese, and Hokkien
Overview
10
10
years of professional experience
Work History
Key Account Manager
Sanofi-Aventis Healthcare Pty Ltd
Macquarie Park, NSW
07.2021 - Current
- Achievement of nominated sales budgets, plus provide ongoing sales forecasts
- Accountable for forecast accuracy including sales and distribution of the relevant Sanofi portfolio for relevant CHC EC accounts
- Ensure all Trade Promotional Expenditure (Sales AP) and operational expenses stay within approved budget and contracts are up to date and compliant
- Align on effective executive and activation plans that build demand for brands in China while delivering versus forecast and budget
- Develop and maintain relationships at multiple levels in Sanofi both AU domestically and in China, to ensure alignment of a combined EC sales forecast and activation plans to drive demand
- Comply with legal and ethical standards and company policies and procedures
- H2 2021, restructured AU distributors to increased ROI and achieved SISO target, which SI was 160% growth comparing with H1 2021
- Overdelivered D11 2021 growth channel SO target
- Well-maintained and improved price Eco-system around 7% overall by managing SKUs allocation, channel structure and pricing monitor
- New products launched in ANZ over 60 Daigou stores and over 20 key Chinese social E-commerce platforms such as Omall, Momtime and XPanda
Sales Manager
Blossoms BH Wholesale
Chester Hill, NSW
01.2016 - 06.2021
- Responsible for company sales strategy and promotions development, management and execution with relevant departments to achieve sales targets, profitability and market share objectives
- Manage sales team by regular sales meetings, sales reports and customers' feedbacks, to drive team members to complete KPI and compliance with company regulations and contracts
- Develop potential new sales channels and opportunities domestically and overseas by social networks, industry-related exhibitions, and activities, increase company's reputation and marketing research and analysis
- Build and maintain strong relationship with company's strategic partners including key accounts, sub-distributors, and suppliers to achieve annual sales target and marketing plan
- Reporting and training
- Increased responsible brands' sales over 50% when I took over and increased over 20% steadily in the following years by finding new selling points, negotiating with suppliers, training, suggesting marketing plans and providing professional suggestion to customers
- Achieved top sales distributor award for several distribution brands
- Achieved best sales team in expanding sales channels award
Sales Representative
Blossoms BH Wholesale
Rhodes, NSW
02.2015 - 12.2015
- Expand Australian domestic B2B market, including over 200 Daigou, local health and beauty retailers and pharmacies in one year by outbound callings, inbound callings, and face-to-face visit
- Analyse the specific needs of customers through careful surveys and marketing research to develop data, increasing profits and sales volume to exceed sales targets
- Provide products training to customers driving retail shops sales and new products or brand's introduction improving distribution brands' awareness, driving demands and achieving distribution sales target
- Communicate internally and externally to enhancing the efficiency and accuracy of sales and logistic process
- CRM and reporting
- Achieved top sales by developing new sales channels during the first year in Blossoms
Education
Bachelor of Business - Accounting
Monash University
12.2012
Diploma of Business -
Monash College
12.2010
Skills
- Customer relationship management
- Sales strategy
- Team leadership
- Cross-functional collaboration
- Effective communication
- Account management
Timeline
Key Account Manager
Sanofi-Aventis Healthcare Pty Ltd
07.2021 - Current
Sales Manager
Blossoms BH Wholesale
01.2016 - 06.2021
Sales Representative
Blossoms BH Wholesale
02.2015 - 12.2015
Bachelor of Business - Accounting
Monash University
Diploma of Business -
Monash College
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