Kaitlyn Kirwan
Marketing Coordinator
Sydney
Summary
Dynamic marketing professional with proven expertise in communications and sponsorship management, including the successful activation of key partnerships like Team Ireland Olympic sponsorship. Excelled in cross-functional collaboration at Flogas, helping drive brand visibility and campaign development. Skilled in brand management and adept at leveraging both hard and soft skills to achieve marketing objectives.
Overview
3
3
years of professional experience
Work History
Marketing Coordinator
Flogas
05.2023 - Current
- Assist with the implementation and activation of key sponsorships, such as the Team Ireland Olympic sponsorship. Grew campaign awareness by 26% over a 7-month period, and achieved gross sales of €8.45 million on the campaign tariff over a 4-month period.
- Work on all campaign activations, including the documentary series "The Energy Behind," the Olympic Business Breakfast Roadshow, the Medals & Mics live podcast event, and a series of internal campaign activations.
- Assist with all residential energy marketing campaigns, both above-the-line and below-the-line marketing. Experience in TV, radio, paid social, print, and OOH.
- Manage all local sponsorships.
- Work with and manage all third-party agencies: print, design, social media, and PR.
- Marketing champion for all internal communications
- Manage customer regulatory communications from generation through to approval.
- Work with other departments to ensure customer communications are filtered through Marketing in a systematic and timely manner.
- Manage the administration of the energy marketing budget, and provide monthly updates on marketing expenditure.
- Monitor social media channels, including creating timely and engaging content.
- Manage all corporate hospitality events.
Marketing and Business Development Intern
Walls Construction
09.2021 - 03.2023
- Worked as part of a team of five to assist with corporate events such as Golf Days and CIF Safety Week
- Assisted with company rebrand by providing opinions and ideas on new company logo and merchandise
- Assisted with development of company CRM database by taking part in meetings with external CRM developer while liaising with Director of Marketing
- Maintenance and up – keep of company CRM database
Education
B.Sc. - Marketing
Technological University Dublin
01.2023
Leaving Certificate - English, Irish, Economics, Business Studies, Home Economics, Biology, Maths
Our Ladys College Greenhills
Drogheda, Co. Louth01.2019
Skills
- Communications management
- Sponsorship management
- Brand management
- Cross-functional collaboration
- Campaign/sponsorship activation
- Campaign development
Hobbies and Interests
- I have a keen interest in health and fitness. I attend the gym 5/6 times weekly.
- I was an active member of my home GAA club, Dreadnots GFC. Played GAA from the age of eight. I have won one Intermediate League, 2 Championship Shields and 2 Rebecca Woods Tournaments. I have helped with and coached nursery teams and Gaelic for Mothers and Others team.
Personal Information
Driving License: Full driving license
References
Available upon request.
References
References available upon request.
Timeline
Marketing Coordinator
Flogas
05.2023 - Current
Marketing and Business Development Intern
Walls Construction
09.2021 - 03.2023
B.Sc. - Marketing
Technological University Dublin
Leaving Certificate - English, Irish, Economics, Business Studies, Home Economics, Biology, Maths
Our Ladys College Greenhills
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