Kajri Saxena
Sydney
Summary
Innovative and resourceful marketing leader with over 20 years of extensive experience driving end-to-end marketing strategies across diverse APAC counties, industries, and channels. Proven expertise in building and scaling demand generation initiatives, launching impactful campaigns, and shaping brand narratives for long-term growth. Leading with data-driven decision making to optimise marketing investments, enhance brand positioning, and accelerate revenue creation. Adept at managing high-performing teams, fostering collaboration, and delivering exceptional results in dynamic, fast-paced environments.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Marketing Director, Channel & Small and Medium Business
Cisco
01.2023 - Current
- As the regional marketing leader, I responsible for partner marketing and customer demand generation, digital media, and communications to accelerate brand visibility and revenue across the APJC region
- Craft and execute comprehensive marketing strategies targeting the Small and Medium Business segment, ensuring alignment with APJC’s business priorities and growth targets
- Design and manage integrated demand generation campaigns across digital, offline, and events, driving a measurable impact on lead quality, pipeline growth, and conversion rates
- Utilise customer insights and analytics to adjust campaign tactics in real-time, ensuring marketing activities are aligned with business growth objectives
- Roll out personalised ABM strategies to engage top-tier accounts with tailored messaging and campaigns, increasing high-quality leads and conversion rates
- Manage and grow strategic relationships with distributors and resellers, launching co-marketing programs that expand market reach and drive mutual success
- Guide and mentor a team of regional and country marketing professionals, cultivating a culture of innovation, collaboration, and results-driven performance
- Drove 10% of regional SMB sales revenue through strategic lead generation and funnel acceleration programs
- Delivered 15:1 ROI on partner-driven marketing campaigns by optimising MDF utilisation and program efficiency
- Developed and scaled an ABM framework, resulting in significant pipeline growth from key strategic accounts
- Championed data-driven marketing performance initiatives, leading to more effective resource allocation and better campaign outcomes
Regional Partner Marketing Leader, Asia Pacific Japan
Cisco
05.2018 - 10.2021
- As the strategic leader for partner marketing in the APJC region, I developed and executed initiatives that enhanced partner engagement, strengthened Cisco’s market position, and delivered measurable business growth
- Designed and implemented strategic communication initiatives that showcased Cisco’s value propositions, including technology innovation and program benefits, to deepen partner collaboration and loyalty
- Partnered with sales teams to create joint marketing initiatives that supported both partner goals and Cisco’s regional objectives, ensuring maximum impact
- Strategically managed the Marketing Development Fund (MDF) to ensure impactful investments, prioritising key partners and verticals to maximise co-marketing results and accelerate digital transformation
- Provided strategic digital marketing consultancy to partners, aligning their online strategies with Cisco’s, which enhanced their ability to execute scalable, high-impact campaigns
- Led initiatives that empowered partners with tools, content, and resources to amplify their reach and effectiveness in promoting Cisco solutions across various market segments
- Contributed to a $300M marketing pipeline, driving 40% YoY growth in FY21
- Increased MDF budget by 50%, enabling broader partner reach and more impactful programs
- Strengthened partner participation in co-marketing initiatives, directly increasing regional marketing effectiveness
Regional Marketing Manager – Medium Size Business Demand Generation
Cisco
05.2016 - 05.2018
- Led demand generation strategies targeting medium-sized businesses across the APJC region, focusing on creating scalable marketing frameworks to drive lead acquisition, nurture engagement, and expand the sales opportunities
- Developed and executed demand generation programs targeting key technology use cases, using channels such as paid media, social, and telesales to maximise reach and conversion
- Designed targeted content and implemented lead nurturing that improved lead conversion rates
- Leveraged account analytics to narrow down target accounts and built sales enablement content ensuring higher engagement and ROI from marketing initiatives
- Increased marketing-qualified demand by 50%, driving significant pipeline growth within the medium-sized business segment
- Achieved a 35% engagement rate through tailored, audience-centric communications and lead nurturing
Demand Generation Lead Partner (Global Demand Centre), APJC
Cisco
10.2014 - 05.2016
- As the Demand Generation Leader, I spearheaded change management initiatives to scale and optimise marketing programs that transformed partner-driven revenue generation and unlocked new growth opportunities across the APJC region
- Directed and mentored a team of Partner Virtual Marketing Managers (VMMs), who were responsible for executing joint marketing initiatives with partners
- Implemented a new demand generation model, standardising scalable services for partners and improving their ability to execute high-impact campaigns
- Played a key role in shifting the partner marketing approach from traditional methods to a more data-driven and digital-first framework, enabling partners to better capitalise on emerging demand generation opportunities
- Activated demand generation resulting in over $100M in opportunity generation, significantly expanding Cisco’s market reach and pipeline
- Drove alignment of global partner campaigns with local market needs and sales objectives, ensuring campaigns were tailored for maximum regional impact and sales effectiveness
Demand Planning Manager Marketing, ANZ
Cisco
08.2012 - 09.2014
- Executed the global revenue marketing framework for ANZ, built the demand plan model and collaborated closely with sales and product marketing teams to ensure a cohesive approach to funnel management
- Built the demand plan for ANZ setting clear definitions of marketing qualified leads and established frameworks to optimise lead management and funnel conversion
- Worked closely with sales Regional managers and teams to optimise lead management processes and funnel conversion metrics
- Managed and allocated demand generation resources such as telesales, nurture journeys, and marketing automation platforms
- Achieved a 400% YoY increase in marketing-contributed sales opportunities
- Realised a 45% conversion rate from marketing pipeline to sales opportunities
Partner Marketing Manager, ANZ
Cisco
11.2010 - 09.2012
- Built and executed campaigns jointly with partners
- Onboarded and enabled partners on the demand creation program and platforms
- Managed demand generation initiatives through the Cisco demand center
- Tracked and reviewed business impact with sales weekly
- Activated 100+ marketing programs with Cisco partners, generating $10M in marketing leads annually
Program Manager
Harte-Hanks
08.2005 - 10.2010
- Led the end-to-end execution of multi-channel integrated marketing campaigns for Technology vendors, ensuring timely delivery and impactful outcomes
- Managed cross-functional teams, production schedules, budgets, and client communications to optimise campaign performance
- Executing integrated marketing campaigns that aligned with client objectives, driving brand awareness and lead generation
- Coordinated all aspects of campaign management, including account management, production planning, and resource allocation to meet deadlines and quality standards
- Monitored and optimised campaign performance, adjusting strategies and budgets to maximise ROI and achieve measurable results
- Delivered comprehensive campaign reports and actionable recommendations to clients, showcasing the impact of marketing initiatives and suggesting future improvements
Sales Account Manager
UtilityOne
12.2004 - 08.2005
- Managed customer relationships and provided service support to existing customers, leveraging sales trends analysis and reporting to drive business growth
- Generated new sales and strengthened relationships with existing customers
- Trained staff on sales systems and quality assurance guidelines
Education
Account Based Marketing Certification -
Momentum ITSMA
01.2024
Marketing Leadership Masterclass -
Marketing Leadership Masterclass
01.2019
Certificate - ADMA NSW Australia
Direct and Digital Marketing
01.2007
Post Grad Diploma - undefined
Computer Application
01.2004
Skills
- Strategic Business Partner to Sales
- Brand Development & Positioning
- Team Leadership & Development
- Cross-Functional Collaboration
- Data-Driven Decision Making
- Partner and Distribution Marketing
- Integrated Multi-Channel Campaign Management
- Technology & Innovation in Marketing
- Communications management
- Key decision making
- Influencer partnerships
Websites
Certification
- Account Based Marketing Certification, Momentum ITSMA, 2024
- Marketing Leadership Masterclass, 2019
- Certificate in Direct and Digital Marketing, ADMA NSW Australia, 2007
- Post Grad Diploma in Computer Application, 2004
Timeline
Marketing Director, Channel & Small and Medium Business
Cisco
01.2023 - Current
Regional Partner Marketing Leader, Asia Pacific Japan
Cisco
05.2018 - 10.2021
Regional Marketing Manager – Medium Size Business Demand Generation
Cisco
05.2016 - 05.2018
Demand Generation Lead Partner (Global Demand Centre), APJC
Cisco
10.2014 - 05.2016
Demand Planning Manager Marketing, ANZ
Cisco
08.2012 - 09.2014
Partner Marketing Manager, ANZ
Cisco
11.2010 - 09.2012
Program Manager
Harte-Hanks
08.2005 - 10.2010
Sales Account Manager
UtilityOne
12.2004 - 08.2005
Certificate - ADMA NSW Australia
Direct and Digital Marketing
Post Grad Diploma - undefined
Computer Application
Account Based Marketing Certification -
Momentum ITSMA
Marketing Leadership Masterclass -
Marketing Leadership Masterclass
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