Kalpana Senevirathna
Wentworthville,NSW
Summary
Creative and proactive graduate with hands-on experience in digital marketing, content creation, and brand storytelling. Skilled in managing social media campaigns, creating visuals with Canva and Photoshop, and supporting marketing initiatives from ideation to execution. Passionate about fashion, jewellery, and engaging audiences through creative storytelling.
Overview
4
4
years of professional experience
Work History
Marketing Intern
NSW Jobs Connect (Practera Program)
Remote
07.2025 - 08.2025
- Assisted in developing digital marketing strategies for a client, including a SWOT analysis and social media recommendations.
- Researched competitors and customer insights to inform campaign ideas.
- Created and presented a digital marketing plan, highlighting brand storytelling and engagement opportunities.
- Worked collaboratively with a small project team, demonstrating adaptability and communication skills.
Business Analyst (PACE Internship)
Wyda, Macquarie University
Sydney, NSW
02.2025 - 07.2025
- Analyzed business processes to identify areas for improvement and increased efficiency.
- Collaborated with cross-functional teams to gather requirements and define project scopes.
- Developed detailed documentation to support project implementation and stakeholder communication.
- Assisted in data analysis using various tools to inform decision-making processes.
Customer Service Representative
City Forex
Sydney, NSW
01.2023 - 11.2024
- Resolved customer inquiries promptly and accurately, enhancing overall service experience.
- Assisted customers with transactions using City Forex systems, ensuring efficiency in processing.
- Collaborated with team members to streamline communication and improve response times to client requests.
- Provided support during peak periods, adapting quickly to varying customer needs and demands.
Social Media Manager
Maharga Education Centre
Sri Lanka
01.2022 - 10.2022
- Developed engaging content strategies for social media platforms to enhance brand visibility.
- Executed daily social media posts, ensuring alignment with marketing campaigns and educational initiatives.
- Analyzed audience engagement metrics to refine content and improve outreach effectiveness.
- Collaborated with graphic designers to create visually appealing multimedia content for various social channels.
- Monitored trends in education sector on social media to inform strategy adjustments and audience targeting.
Education
Bachelor Of Information Technology - Software Technology
Macquarie University
Sydney, NSW07.2025
Skills
- Social Media Management (Instagram, TikTok, Pinterest)
- Content Creation & Scheduling
- EDM Campaigns & Copywriting
- Canva, Photoshop, Basic Design Tools
- Trend Research & Customer Insights
- Collaboration & Communication
References
Available upon request.
Timeline
Marketing Intern
NSW Jobs Connect (Practera Program)
07.2025 - 08.2025
Business Analyst (PACE Internship)
Wyda, Macquarie University
02.2025 - 07.2025
Customer Service Representative
City Forex
01.2023 - 11.2024
Social Media Manager
Maharga Education Centre
01.2022 - 10.2022
Bachelor Of Information Technology - Software Technology
Macquarie University