Kalyani Dongaonkar
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Marketing metrics knowledge and campaign management skills enable the expected outcome. Passionate and dedicated technology enthusiast with a strong desire to continuously learn and adapt to new advancements in the field.
Overview
5
5
years of professional experience
Work History
Marketing Manager
TIP Group
Melbourne , VIC
11.2022 - Current
- Developed customer segmentation strategy, resulting in 20% increase in customer engagement through targeted campaigns
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Conducted website and social media audit to increase brand awareness and footfalls using analytics and research
- Implemented change of CRM platforms for both the companies and migrated them to HubSpot over 2 months, resulting in increased productivity by 30%
- Marketed a new product with limited resources by improving the website with SEO and social media, and managed to get leads in the first month
- Implemented website revamp within 3 weeks with external agency, improving on-page conversions by 10%
- Supervised paid media agencies and reported monthly leads to the CEO's (by auditing the numbers, by completing monthly reports, etc)
- Increased the number of leads by 10% by partnering with an external B2B company to enlist our business as one of their preferred choice of glass solution provider
- Streamlined the leads reporting process by working with the Sales team, which reduced the reporting time and numerous meetings from 2 weeks to 2 days.
- Working closely with the company's Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
- Chaired and coordinated marketing meetings
Marketing Project Manager
CBLA
Melbourne , VIC
06.2021 - 11.2022
- Managed end-to-end marketing projects including analysing market trends and consumer behavior
- Supervised a marketing coordinator as direct report
- Developed a marketing campaign template reducing team meetings from 4 to 1, improving productivity
- Created B2B GTM plan, collaborated with various teams to deliver it
- Reported on campaign performance using data analysis from various channels
- Coordinated with a variety of external agencies for various projects
- Acted as an adviser for CRM systems and problem solver with automated email campaigns
- Conducted cross-functional meetings/workshops for multiple projects.
CRM Coordinator
Open Universities Australia
Melbourne , VIC
09.2020 - 06.2021
- Identified customer segments and defining campaign priorities on a daily basis
- Implemented various campaigns for strategic targets across different segments
- Performed ongoing analysis of customer communication touchpoints to improve customer experience and increase ROI
- Managed post-campaign analysis using SQL scripts, optimisation strategies, and data analysis to improve campaign performance
- Reported issues and collaborated with product team to improve deliverability rates
- Developed customized reports, summarizing and presenting data in visually appealing format.
- Implemented campaigns dashboard to provide access to other teams and improve cross-functional productivity.
Marketing Coordinator
CBLA
Melbourne , VIC
11.2017 - 09.2020
- Coordinated mailings, marketing materials, and website content
- Served as a coordinator at events, ensuring place settings were correct and all vendors delivered on time
- Analysed reporting and recommended improvements for key performance metrics
- Managed social media calendars and ensured compliance and posting on all channels
- Created on-brand content and developed a YouTube channel SEO strategy to gain more followers to increase brand awareness and preference.
Education
MBA - English
The University of Melbourne
Melbourne, VIC01.2019
Bachelor of Engineering - Electrical Engineering
PESIT
Bangalore05.2015
Skills
- Product promotion
- Project Management
- Campaign Management
- Marketing Automation
- Content Curation
- Budgeting and Allocation
- Communication and writing skills
- Market Analysis
- Customer Journey Mapping
- Salesforce, HubSpot CRM expert
- Google Analytics proficient
- SQL basic knowledge
Accomplishments
- Developed a Marketing plan for two companies with a budget of 8K, 15K respectively and a retention plan for the upcoming quarter.
- Successfully delivered a GTM plan for a new B2B product, resulting in a 15% increase in sales within the first quarter.
- Updated email content for the entire mid-funnel journey which lead increased CTR by 10%
- Delivered a campaign to target the top funnel audience and generated 9350 leads via downloadable assets.
- Delivered a campaign with whitepaper content that doubled monthly inbound leads over 1 year.
- Improvised campaigns ROI to reduce various challenges related to resources and saved 20% on expenditures.
- Increased the subscribers' number on YouTube by 283.33% in a financial year.
- Achieved 20% increase in productivity by introducing Asana for project management tasks.
Timeline
Marketing Manager
TIP Group
11.2022 - Current
Marketing Project Manager
CBLA
06.2021 - 11.2022
CRM Coordinator
Open Universities Australia
09.2020 - 06.2021
Marketing Coordinator
CBLA
11.2017 - 09.2020
MBA - English
The University of Melbourne
Bachelor of Engineering - Electrical Engineering
PESIT
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