I enjoy taking short holidays with friends and family whenever I can, going to live music, movie and exhibitions and try to get to Pilates reguarly!
Kanada Earles
South Kingsville
Summary
Enthusiastic communications professional with extensive experience in retail, corporate, local government, small business, and not-for-profit organisations. Utilising strong relationship-building and networking skills to deliver effective communication and engagement strategies. Demonstrating creativity and competency in digital content, design, event planning, strategic leader communications, and operational communications. Committed to driving success and making a positive impact through strong values and ethics.
Overview
18
18
years of professional experience
Work History
National Communications Manager Aus/NZ
Kmart and Target
11.2023 - Current
- Develop and implement a strategy to harmonise store communications across Kmart & Target (450 Stores + 50,000 team members).
- Launch two new digital communications platforms to Target resulting in 90% onboard and activation rate within 8 weeks of launch.
- Drive onboarding (98%) and active (91%) users across Kmart Stores 18 months post launch.
- Lead the store communications team to deliver innovative, engaging, accessible, timely and relevant communications.
- Work alongside the workflow team ensuring store activity is planned & balanced, issuing communications to support all activity.
- Consult with Central Operations, People & Culture, Corporate Affairs, Merchandise, Marketing, Digital and Technology to ensure messages land in a creative and engaging way for time poor team members.
- Build engagement through social media style posts to increase onboarding, active users and engagement across digital communication platform (Workvivo).
- Work with senior leader to develop communications to store team members.
Communications Manager
Target Australia
08.2022 - 11.2023
- Create digital communication tools that simplify tasks for store teams.
- Ensure Target stores are equipped with the necessary tools and information needed to meet their goals.
- Drive sales, improve store net income, and optimise return on capital by effectively implementing the Target strategy at the Central Operations level.
- Collaborate with the business to produce internal communications that are engaging, innovative, and aligned with company strategy and Target’s values.
- Assist in developing the store activity plan to identify and reduce unnecessary or excessive communications to stores.
- Support senior leading messaging.
- Event Planning to deliver Store Roadshows across 5 Australian locations.
Communications Lead
Target Australia
10.2021 - 08.2022
- Develop & deliver advanced planning of communications to stores.
- Work cross functionally with stakeholders inclusive of business operations, marketing, trade & corporate affairs to deliver activity planning & store communications.
- Streamline internal communications for increased employee engagement and productivity.
Communications Advisor
Maribyrnong City Council
01.2021 - 09.2021
- Share and promote information about Council and its activities to the local community while aligning with Councils brand guidelines.
- Develop communication and engagement strategies for Council projects and initiatives.
- Create content for Council social media, eDMs and internet news pages.
- Prepare media releases and actively pursue media opportunities across Council's programs and activities.
- Research and write speeches and other written communications for the Mayor, Councillors and Leadership.
External Communications Advisor
Hume City Council
01.2020 - 03.2020
- Provide strategic advice to internal departments ensuring that Council’s communications are branded, targeted and achieve the strategic objectives of Hume City Council.
- Research and develop content for Councils social media and internet news pages.
- Develop a Social Media policy and governance guidelines to be adopted by Council employees.
- Develop and implement policies, procedures and systems to ensure the effectiveness of Council’s social media presence.
- Developed and delivered Council’s external plastic recycling communication campaign with particular regard to social media, online and digital communications to develop and maintain a positive profile of the City in line with Council’s corporate identity.
Short Course Coordinator
Yarraville Community Centre
06.2019 - 11.2019
- Manage the development, delivery and evaluation of community workshops and the short course program.
- Market and promote the short course program and YCC events and activities via website, social media, relevant organisations, media, print marketing materials and publications.
- Research community needs, workshop trends and suitable tutors and offer workshops and short courses at YCC.
- Created a print and web version of the semester course guide.
Communications Advisor
Hobsons Bay City Council
03.2019 - 06.2019
- Enhance the reputation of Council by working collaboratively with internal and external stakeholders and informing the local community of Council projects and initiatives.
- Develop Mayor, Councillor and CEO speeches.
- Promote Council activity on social media platforms.
- Research and develop media releases.
Group Employee Communication Consultant
NAB
01.2016 - 12.2018
- Provide consultancy, advice and guidance on appropriate group employee engagement in line with NAB’s Group Employee Communications strategy and the One NAB Plan.
- Support and coach senior leaders to be better communicators.
- Drive connections across the organisation.
- Create high impact campaigns and events to support big initiatives.
- Delivered change communications for the employee satisfaction survey to 40,000 employees across Australia and NZ.
Micro & Small Business, Communication Consultant
NAB
01.2015 - 12.2016
- Manage internal and external communications for Micro & Small Business Bankers and Customers.
- Support Executive General Manager with written communications and speeches.
- Develop weekly banker communications.
- Write EGM speeches and communication to employees.
- Develop and implement a simplified communications framework.
- Create and implement the Micro and Small Business communications and events strategy.
People Team, Engagement Delivery Consultant
NAB
01.2014 - 12.2015
- Develop, execute and support engagement strategies to build and promote the HR team brand
- Manage the creation and distribution of; Monthly People Leader Bulletin (email to 4000 people using Adobe InDesign), People Leader Hub (online) and People Leader Yammer group
- Provide consultancy, advice and guidance on engagement approaches and solutions for enterprise audiences
- Developed and implemented FY15 Group People Leader communication strategy
- Simplified and refreshed communication suite which included monthly communications distributed using Salesforce, online portal, people leader framework and internal social media
- Delivered a successful HR team town hall event for 340+ team members from across Australia
Channel Communications Consultant
NAB
01.2011 - 12.2014
- Support stakeholders with all banker-facing communications and change pieces.
- Coordinate banker communications to ensure messages are effective, consistent and delivered to channel audiences efficiently through the optimum communications channel.
- Create virtual learning podcasts to assist bankers with the knowledge and confidence to sell and service products to customers.
- Rewrote product online content in preparation for the transition to a banker knowledge management online platform.
Change & Communications Coordinator
NAB
01.2010 - 12.2011
- Provide consultancy, advice and guidance on engagement approaches and solutions for contact centre audiences.
- Work with stakeholders to develop and manage change and communication plans for projects and initiatives with a banker impact.
- Develop and execute communications via weekly messages to 1500 contact centre staff.
- Developed and managed distribution of emails, FAQs and Alerts to Contact Centre staff and various customer facing staff during NABs widely publicised processing technical issues.
- Contributed to the positive repositioning of NAB with its customers through the implementation of a number of changes into the contact centre, including the Fair Value and Break-up campaign, leading the way for the banking industry to follow suit.
Learning and Development Consultant
NAB
01.2007 - 12.2010
- Develop and deliver training with a front-line banker training impact.
- Instructional Design
- Developed and facilitated a range of product related banker training
- Executed product and soft-skill training to contact centre employees
- Reduced the duration and cost of 10-day credit cards/job ready program by 3 days
Education
Graduate Certificate of Arts - Media and Communication
Swinburne University
01.2011
Diploma - Art Therapy
Phoenix Institute of Victoria
01.2010
Certificate IV - Training & Workplace Assessment
Vitreous
01.2008
Australian Financial Services License (AFSL) - Tier 2 -
Swinburne University
01.2007
Bachelor of Arts - Secondary Teaching, Visual Arts
Australian Catholic University
01.2001
Skills
- Employee Communication
- Relationship Building & Interpersonal Skills
- Teamwork and collaboration
- Multitasking
- Creative thinking
- Adaptability and flexibility
- Decision-making
- Communications strategy
- Digital Content Development & Design
- Campaign Design & Management
- Podcast & Video production
- Event Planning
Interests
Timeline
National Communications Manager Aus/NZ
Kmart and Target
11.2023 - Current
Communications Manager
Target Australia
08.2022 - 11.2023
Communications Lead
Target Australia
10.2021 - 08.2022
Communications Advisor
Maribyrnong City Council
01.2021 - 09.2021
External Communications Advisor
Hume City Council
01.2020 - 03.2020
Short Course Coordinator
Yarraville Community Centre
06.2019 - 11.2019
Communications Advisor
Hobsons Bay City Council
03.2019 - 06.2019
Group Employee Communication Consultant
NAB
01.2016 - 12.2018
Micro & Small Business, Communication Consultant
NAB
01.2015 - 12.2016
People Team, Engagement Delivery Consultant
NAB
01.2014 - 12.2015
Channel Communications Consultant
NAB
01.2011 - 12.2014
Change & Communications Coordinator
NAB
01.2010 - 12.2011
Learning and Development Consultant
NAB
01.2007 - 12.2010
Diploma - Art Therapy
Phoenix Institute of Victoria
Certificate IV - Training & Workplace Assessment
Vitreous
Australian Financial Services License (AFSL) - Tier 2 -
Swinburne University
Bachelor of Arts - Secondary Teaching, Visual Arts
Australian Catholic University
Graduate Certificate of Arts - Media and Communication
Swinburne University
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