Results-driven professional with extensive experience in regional leadership and strategic planning. Known for effective team collaboration and achieving significant operational improvements. Reliable in adapting to changing business needs while consistently driving sales and performance.
Overview
18
18
years of professional experience
Work History
Area Vice President Franchise Cafes EMEA
Hard Rock International
03.2019 - 10.2024
Responsible for business development and franchise cafe operations across Europe, Middle East , Eurasia . Africa and South Asia
Oversee regional Directors and Area Managers
Responsible for specific regions Sales, P&L, and EBITDA
Coordinate regional sales and marketing , menu and retail initiatives and activations
Ensure & maintain company best practises and KPIs
Manage Business reviews and performance appraisals
Manage Franchise partner royalty payments
Manage business development leads
Oversee regional budget planning and implementation
Responsible for recruiting, hiring and training of team members.
Director of Operations Franchise Cafes APAC South
Hard Rock International
06.2015 - 03.2019
Director of Operations for APAC South, Thailand , Australia , Malaysia , Indonesia . Cambodia , Fiji , Philippines, Laos , Myanmar, Maldives
Interim Director of APAC North ( 6 months) South Korea, Mongolia , China , Guam , Saipan
Oversaw regional new store openings and development
Managed partner stakeholders relationships
Maintained brand company standards through BPE's , SMG and regular review of business units
Oversaw regional Franchise Area Managers and liaised with S&M & Retail departments .
Monitored budget and utilized operational resources.
Maintained day production activities in accordance with business objectives.
Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
Managed daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
Budget Planning & Execution
Conducted regular performance reviews to assess team progress, providing constructive feedback and guidance for continuous improvement.
Responsible for regional EBITDA Performance
Collaborated with senior management to develop and execute long-term corporate goals and objectives.
Director of Operations Eurasia
Hard Rock International
05.2012 - 06.2015
Director of Operations for Eurasia : Middle East , India , Russia , Africa
Oversaw New Store Openings and managed regional stakeholder relationships
Managed P&L and KPI performance for region
Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
Monitored budget and utilized operational resources.
Mentored and coached team members to foster productive and engaging work environment.
Analyzed customer feedback and identified areas for improvement to drive business success.
Achieved team goals through formalized training plans, coaching, and performance management.
Hiring and Recruitment in region .
Responsible for Budget and EBITDA performance
Executive Manager Licensed & Branded Restaurants
Emirates Leisure Retail
01.2007 - 05.2012
Oversaw development of Licensed & Branded Restaurants across GCC : Dubai , Abu Dhabi , Oman
Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
Responsible for all Pre -Opening and development of all new concepts and brands
Directly oversaw F&B Managers, Brand Ambassadors and Chefs
Implementation of marketing initiatives and new menu roll outs
Oversaw P&L and EBITDA accountability
EAM Director of Food & Beverage
Rydges Hotels Event Hospitality and Entertainment
01.2007 - 10.2007
Oversaw all F&B functions in Hotel
Was deputy GM in absence of GM ( Live on site Manager)
Oversaw marketing and entertainment of Hotel Restaurants and bars
Review and analyze sales abstracts , flash reports on daily basis
Delivered exceptional guest experiences through personalized service offerings tailored to individual preferences and dietary requirements.
Increased overall guest satisfaction by revamping menus and introducing innovative food and beverage offerings.
Spearheaded staff development initiatives including ongoing training programs focused on customer service excellence, upselling techniques, and product knowledge enhancement.
Responsible for P&L and EBITDA performance
Education
Business Management - Tourism And Travel Management
North Point College
Brisbane, QLD
Skills
Worked across diverse international F&B concepts over 20 years
Results-Oriented
Demonstrative Leadership
Business Lead Development
Budget Management Proficiency
Stakeholder Key Relationships
Interests
Live Music
Dining & Cooking
Vinyl Collecting
Timeline
Area Vice President Franchise Cafes EMEA
Hard Rock International
03.2019 - 10.2024
Director of Operations Franchise Cafes APAC South
Hard Rock International
06.2015 - 03.2019
Director of Operations Eurasia
Hard Rock International
05.2012 - 06.2015
Executive Manager Licensed & Branded Restaurants
Emirates Leisure Retail
01.2007 - 05.2012
EAM Director of Food & Beverage
Rydges Hotels Event Hospitality and Entertainment
01.2007 - 10.2007
Business Management - Tourism And Travel Management
North Point College
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