KAPIL DEEP
Mohali,India
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 24 year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Accomplished Sales Manager offering years of experience developing and maximizing sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
15
15
years of professional experience
Work History
Zonal Sales Manager & Exports Manager
Axiom Ayurveda Pvt. Ltd.
04.2020 - Current
- Looking Sales of three zones as well export of the company with a team of 350 plus employes
- Co-ordination with marketing team to launch new products
- Daily data analysis from MIS purchase, sale team
- Creation of potential Associates under my team
- Team Handling experience of 300 members
- Meet the sales target
- Communicate with the client / business partners to meet up their needs
- Maintain relationship with the client and provide them sale support
- Motivate the subordinate to do business
- To ensure that key performance indicators are being followed up to ensure for the overall healthiness of organization.
Zonal Sales Manager
Axiom Ayurveda Pvt. Ltd
04.2018 - 01.2020
- Leading the sales operation of North, West, South Part of India
- Handling a business of Rs 100 Cr
- Managing a team of 20 RSM, 40 ASM and a team of 150+ SR
- Spearheading the Zonal sales operations for the Beverage Category
- Leading and managing team of 200+ employees and around 300 dealers in all over parts of India
- A keen planner with expertise in managing business operations with a focus on achieving the company’s goals and mission with proper implementation of company policies
- Skilled at devising strategies geared towards augmenting business, developing new markets, and promoting products to meet the aggregative company targets.
Regional Sales Manager
Axiom Ayurveda Pvt. Ltd.
12.2016 - 03.2018
- Launch the new product with the brand name ALO FRUT in the north India Market and get a great Success
- Handling 6 States of North India (Uttrakhand, H.P., Punjab, Haryana, J&K, Rajasthan) with the team of 5 ASM and 35 Sales Supervisor
- Contributing ideas to marketing campaigns
- Conducting research and analyzing data to identify and define audiences
- Compiling, distributing and presenting ideas, information and strategies
- Coordinating promotional activities, events and interviews.
Area Sales Manager
Parle Agro
01.2012 - 11.2016
- Handling the sales and Marketing team of three states and looking 90 Distributor in this area with a team of 25 sales supervisor
- Business Development
- Business Administration
- Operational Management
- Sales Growth
- Customer Handling
- Effective Planning and Co-ordination
- Business and self correspondence abilities.
Sales Manager
UI Beverage Pvt. Ltd. (A Franchise unit of Parle Agro Pvt. Ltd.)
04.2009 - 01.2012
- Handling the sales and Marketing team of three states and looking 90 Distributor in this area with a team of 25 sales supervisor
- Business Development
- Business Administration
- Operational Management
- Sales Growth
- Customer Handling
- Effective Planning and Co-ordination
- Business and self correspondence abilities.
Education
Bachelor of Arts -
Shobhit University
Meerut, Uttar Pradesh India03.2015
BBA - Business Administration
National Institute of Sales
Amritsar, Punjab India03.2003
Year 12 -
Sainik School Kapurthala
Kapurthala, Punjab India03.1997
Year 10 -
Sainik School, Kapurthala
Kapurthala Punjab India03.1995
Skills
Key account growth
Sales Presentations & Reporting
Territory Management
Sales Pipeline Management
Sales Process & Objectives
Staff Training & Development
Business development and planning
Marketing Strategy Development
Languages
English
Hindi
Punjabi
About Me
Looking for Senior Management positions in Business Development, Sales & Marketing, Trade Marketing, and Key Account Management., Sales Manager (GT) Domestic & International, Business Development, Sales & Marketing, Market/Competitor Analysis, Franchisee Management, Trade Marketing, Channel/Distribution Management, Client Relationship Management, Key Account Management, Product /Brand Promotions, MIS/Reports, Team Management, Manpower trainings, Experienced MBA (Marketing) with over 19 years of solid results focusing on sales & revenue growth in a highly competitive environment. A result-driven professional, currently serving as Zonal & Export manager at Axiom Ayurveda Pvt. Ltd.. Pro client in developing and implementing competitive strategies for generating sales & expanding market share and achieving revenue targets. Assisted channel partners in promoting company products and expanding market share by ensuring maximum product coverage and sales at consumer points. Adept at driving business volumes through key accounts & establishing strong partnerships with key customers. Ensured compliance of Super Stockiest & dealers to SOPs & Quality Parameters as per company guidelines and initiating improvement plans for attaining a healthy ROI. An effective leader with excellent communication, analytical, team-building and problem solving skills; well organized with a track record that demonstrates self-motivation, creativity & initiative in achieving corporate goals.
Career Summary
Overseeing complete business operations in the assigned region with accountability of portability, forecasting monthly/annual sales targets, & executing them in a given time frame Organizing promotional campaigns for products and focusing on brand establishment and market penetration; analyzing market trends/requirements and accordingly chalking out measures for countering competition. Preparing MIS reports and other statements to provide feedback to top management on business performance and assist in critical decision making. Market research & Intelligence to be conducted at regular interval of time. This information becomes a part of RO strategy for achievement of KRAs. To understand the ever changing dynamics of the market and to study various aspects of market segmentation which will help top management in critical decision making. To study various aspects impacting the market and preparing analysis to help the decision making of the top management., Identifying & networking with manically strong & reliable dealers and distributors, ensuring wide distribution and improved market share; pioneered product sales & distribution programmes resulting in successful market penetration. Monitoring distribution networks to ensure ready availability of the product at all times; guiding and training partners to accomplish set revenue & business targets; settling claims & business issues with channel partners. Managing & reviewing channel partners and distributors performance with a right mix of motivation & constructive criticism. Generation of leads and conversion of these leads to prospective dealers. Inauguration of these dealers to be conducted as per company’s strategy., Developing relations with key decision makers in target organizations for business development; mapping client’s requirements & providing them expert advisory services pertaining to selection of right products. Meeting potential customers related with trade and convert them as business partners. Management of long term relations with existing and new customers by ensuring best promotion of company’s products and services to ensure that client’s objectives are met. Leading & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual and group targets; organizing training programs for sales & dealer staff to increase their productivity. Extensive experience in shaping, delivering and leading data led marketing strategies and effectively delivering commercial outcomes. Proven leadership experience at a senior level; together with flexibility, capacity to adapt to changing circumstances and environments and, when necessary, navigating through ambiguity. Demonstrated marketing and commercial acumen at an executive level within an organization. Deep expertise in designing and evolving operating models that includes an ability to build a high performing team, and ability to work cross functionally to achieve desired outcomes. Excellent communication skills with outstanding negotiating and conflict resolution skills and a demonstrated level of tact and discretion in dealing with a variety of matters., Develop and execute end-to-end marketing campaigns for the B2B, Loyalty, and Pay By Account divisions, including strategy development, asset creation, campaign execution, and performance reporting. Collaborate with Sales & Account Management teams to create and manage marketing assets such as presentation decks, case studies, newsletters, and referral campaigns to support sales enablement and client engagement. Conduct market research and analysis to identify trends, consumer insights, and competitive landscape to inform marketing strategies and campaign optimization. Work closely with cross-functional teams including Product Development, Creative, and Analytics to ensure alignment and integration of marketing initiatives with overall business objectives. Monitor and analyze campaign performance metrics, KPIs, and ROI to optimize marketing strategies and drive continuous improvement. Stay current on industry trends, best practices, and emerging technologies to drive innovation and competitive advantage in the marketing space. Drive thought leadership initiatives and represent the company at industry events, conferences, and networking opportunities to enhance brand visibility and thought leadership positioning.
Job Search Preferences
12/22/22, Remote, Ready to Interview, Not Interested
Hobbies and Interests
Football & Chess
Disclaimer
2022-12-23, Chandigarh
Timeline
Zonal Sales Manager & Exports Manager
Axiom Ayurveda Pvt. Ltd.
04.2020 - Current
Zonal Sales Manager
Axiom Ayurveda Pvt. Ltd
04.2018 - 01.2020
Regional Sales Manager
Axiom Ayurveda Pvt. Ltd.
12.2016 - 03.2018
Area Sales Manager
Parle Agro
01.2012 - 11.2016
Sales Manager
UI Beverage Pvt. Ltd. (A Franchise unit of Parle Agro Pvt. Ltd.)
04.2009 - 01.2012
Bachelor of Arts -
Shobhit University
BBA - Business Administration
National Institute of Sales
Year 12 -
Sainik School Kapurthala
Year 10 -
Sainik School, Kapurthala
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