Karabo Ganzini-Grahn
Melbourne,VIC
Summary
Strategic and professional individual with a robust background in developing and executing high-impact plans. Skilled in market analysis, project management, and leveraging data insights to drive growth. Strong focus on team collaboration and adaptability, ensuring consistent achievement of goals. Proven ability to navigate complex challenges and deliver results in fast-paced environments. Results-driven with a comprehensive background in strategic planning and execution. Known for delivering impactful solutions that align with business goals and foster team collaboration. Highly adaptable and reliable, skilled in critical analysis and innovative problem-solving to meet evolving organizational needs.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Lead Strategist (Emerging Markets for All Body Brands)
Publicis One Touch
05.2022 - 01.2025
- Company Overview: Agency Hub for NIVEA
- TTL and digital strategy formulation
- Reporting to head of Strategy in Dubai
- Formulation of creative and communications strategy for cross market campaigns
- Through-the-line activation of communications
- Markets: 124 Markets in the emerging market sector
- delivered a 10% MS growth on new launch of an NPD in 3+ markets across Africa and South America
- Direct communications with head of body category in NIVEA Dubai office
- Agency Hub for NIVEA
Senior Strategist
Edelman South Africa
05.2022 - 05.2023
- Assisting in daily strategic planning for P.R and Digital communications
Senior Lead Strategy
FCB Johannesburg
03.2020 - 04.2021
- Lead strategist on Tiger Brands Culinary Portfolio
- Lead strategist on Alcohol category
- Managed a team of 3 strategists that reported directly into me
- Running portfolios independently, with check ins with Head of Data and Insights
- Client portfolio: Leading FMCG brands in South Africa- Tastic (rice), KOO (canned goods), Black Cat (peanut better), Mrs Balls (condiments), All Gold (condiments), Ingrams (beauty & personal Care) Smirnoff, Jameson, Diageo brand, New business pitches
- Conducted thorough root cause analysis investigations to identify areas requiring corrective action, mitigating risks associated with recurring issues.
Senior Strategist
Net#work BBDO
05.2019 - 02.2020
- TTL and digital strategy formulation
- Reporting to head of Strategy with junior strategist reporting to me
- Strategy lead on global client (Visa)
- Client History: Financial (Visa), entertainment (BET), FMCG
Education
Bachelor of Arts - Marketing And Communications
AAA School of Advertising
Johannesburg, South Africa03-2016
Skills
- Data Analysis
- Strategic Brand Development
- Target Audience Analysis
- Strategic Scenario Planning
- Audience Development Strategy
- Customized Audience Engagement
- Strategic Creative Thinking
- Client Engagement Strategies
- Cross-Functional Collaboration
Certification
digital marketing course from University of Cape Town
Languages
English
Full Professional
Interests
- Pilates
- High-Intensity Interval Training
- Mindfulness Practices
- Yoga
- Passionate about balancing physical health with mental and emotional wellness
Timeline
Lead Strategist (Emerging Markets for All Body Brands)
Publicis One Touch
05.2022 - 01.2025
Senior Strategist
Edelman South Africa
05.2022 - 05.2023
Senior Lead Strategy
FCB Johannesburg
03.2020 - 04.2021
Senior Strategist
Net#work BBDO
05.2019 - 02.2020
Bachelor of Arts - Marketing And Communications
AAA School of Advertising
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