Kareem Joseph Ghaly
Sydney,New South Wales
Summary
Accomplished manager in sales, marketing and logistics with over a decade of experience. Executing sales and meeting targets with 25% conversion rate. Extroverted, perceptive, socially aware and empathetic - building rapport quickly and maintaining relationships with colleagues, customers and clients.
Adaptable, confident and persuasive when taking on new challenges - working well independently and collaboratively to meet targets.
Track record of proven negotiation and customer skills to secure profitable contracts and foster long-term customer relationships.
Overview
11
11
years of professional experience
Work History
Regional Sales Associate
Nudie Jeans
09.2022 - Current
- Assisted in leading a training a team of 14 staff - 3 managers across 3 stores generating 5.4M in 2022-25
- Met or exceeded personal daily sales goals with a ~75% success rate - through strong engagement with customers and upselling techniques when appropriate.
- Collaborated with team members to meet and exceed monthly sales targets consistently exceeding monthly goal 75% across 3 locations in 2024
- Drove revenue growth by identifying new business opportunities within existing accounts increasing sales by 20% in 3months in 2024 compared to 2023. Using a gift-card loyalty program strategy.
- Increasing Units per transaction by 15% in 2024 in two store locations - By implementing and training in sales & upsell strategy.
- Assisted in the development of training materials for new hires, ensuring smooth onboarding process - that focused on sales, customer service, and product/ systems training.
- Optimised sales processes for efficiency, streamlining workflows and meeting budget goals - by increasing staff during higher traffic periods close to goal.
- Providing care instructions after the sale to avoid abandoned sales - writing training programs for staff and product demonstrations.
- Assisted in managing a diverse portfolio of high profile clients: consulted with stylists curating wardrobes for tv, film and radio personalities.
- Developed strong relationships and enhanced customer satisfaction by providing exceptional service, addressing concerns promptly, and resolving issues effectively: using CRM software and communicating through email, call and customer care platforms.
Assistant Warehouse Manager
Nudie Jeans
06.2017 - 09.2022
- Managed a warehouse team of 7 fulltime and 12 casual workers over a 6 years.
- Conducted and managed stocktaking processes: reducing stock discrepancies by 15% 2021-2022
- Oversaw upkeep of equipment and physical condition of warehouse, identifying and ordering needed repairs, renovations, and replacements. Contacting relevant repair / maintenance people - reducing repair costs by 15-25% compared with previous service.
- Assisted in the redesign of the AU warehouse - increasing carrying capacity by 20% and optimize workflow to include new OMNI (eCommerce) packing and distribution centre.
- Facilitated the safe removal and recycling of packaging waste - facilitating the pickup and recycling of packaging waste, reducing soft plastic recycling costs from $5000 to $500 in 2021-2022.
- Organised shipping schedules, return and transfer processes and oversight of daily warehouse operations - the dispatch of 1.5M in stock per month across Australasia.
- Trained employees on equipment operation and safety protocols. Fulfilled the role of Safety Office for the WH, HQ and adjacent retail store - by conducting training and regular performance base reviews
- Assisted in the introduction and integration of the AU eCommerce - troubleshooting and providing solutions for smooth performance
- Assisted in reducing overhead costs through effective use of resources and strategic planning. By switching logistics services in different regions - we reduced freight costs by 10% 2022-2023 and reduced CO2 emissions to 0% switching to a bike courier for local distribution.
- Oversaw warehouse staff and maintained efficiency in fast-paced environment - by conducting regular team meetings, motivating staff during shift to meet goal deadlines and conducting performance reviews were needed.
- Boosted warehouse operations performance by overseeing dispatching and setting optimal employee schedules. Adjusting staffing needs dependant on work load.
- Acted as liaison between company departments and warehouse teams - collaborating with wholesale, retail and accounts departments to ensure goods were dispatch within delivery window.
- Managed day-to-day operations of warehouse, freight and parcel shipments, returns, and transfers. Using asana, emails and teams messenger.
- Evaluated employee performance, offering constructive feedback aimed at improving skills, recognizing outstanding achievements and implementing performance reviews when necessary.
Assistant Marketing & Sales Manager
Milkman Grooming Co.
04.2014 - 03.2017
- Lead a team of 2 increasing revenue by 1000% through B2B and B2C : Selling products to prospective and existing wholesale clients across Australasia / US. Shaver Shop AU - Urban Outfitters US
- Performed regular CRM initiatives: establishing, developing and maintaining relationships with wholesale clients - using Excel and Google docs to keep track of each wholesale client profile.
- Met and exceeded B2B sales targets: with and average of 10% conversion rate with increase of 15% in last quarter.
- Conducted cold call outreach B2B - with 10% conversion rate and 75% regional prospects resulting in store follow up visit.
- Curated Social Media content: instagram and facebook posts: curating socials with first and second hand images and copy writing for content - increasing followers across all platforms by 5427% in 24 months.
- Performed regular product research / competitor analysis - and publishing research in lead magnet articles - generating higher clicks to the website and 5-10% increase in sales made through lead magnets.
- Facilitated product development and training seminars: providing in person and over the phone product training sessions - and site visits for product and sales training.
- Implemented an Brand ambassadors / influencer program: recruiting brand ambassadors that align with the company values - recruiting ambassadors across Australia and NZ, to post content that promote and adhere to company guidelines in exchange for free product.
- Monitored Promotional trends - by scheduling promotions based on holidays, and gift giving periods that meet our demographic.
- Analysing and implementing new promotional trends based on good trends - designing packaging for gift packs and curating blog and social posts that meet interests of our demographic.
- Wrote long form copy for: print publications, lead magnets, website copy, blog writing, product packaging, email chains and social media posts - Using Google Ads to write content that would increase brand awareness and drive the most traffic to the online store.
- Curated Visual Merchandising displays for wholesale clients - Shaver Shop AU
Education
Effective Sales Techniques - Sales
University of Sydney
Sydney, NSW01-2023
Bachelor of Business Commerce - Marketing
University of Western Sydney
Sydney, NSW06-2015
Bachelor of Civil Engineering - Environmental
University of New South Wales
Sydney, NSW01-2011
Skills
- Sales training
- Sales leadership
- Sales reporting
- Competitor analysis
- Territory management
- Operations management
- Product knowledge
- Market research
Languages
Arabic
Limited Working
Timeline
Regional Sales Associate
Nudie Jeans
09.2022 - Current
Assistant Warehouse Manager
Nudie Jeans
06.2017 - 09.2022
Assistant Marketing & Sales Manager
Milkman Grooming Co.
04.2014 - 03.2017
Effective Sales Techniques - Sales
University of Sydney
Bachelor of Business Commerce - Marketing
University of Western Sydney
Bachelor of Civil Engineering - Environmental
University of New South Wales
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