Karen Crane
Launceston,TAS
Summary
Proven leader in business development, adept at driving revenue growth and fostering relationships, as demonstrated at Coca-Cola with Tasmania's largest client base. Excelled in negotiations and team leadership, achieving the highest grossing territory in Northern Food Service within three years. Specializes in strategic planning and customer service, ensuring a significant increase in profitability and client satisfaction.
Overview
39
39
years of professional experience
Work History
Business Development Manager
Coca-Cola
03.2000 - Current
- Increased client base by identifying new business opportunities and cultivating strong relationships. Current client base is the largest and most profitable in Tasmania
- Onboarding of new starters, training new starters and all staff programs.
- Developed customized solutions for clients based on the customers needs, the climate, the ever changing needs of consumers.
- Generated new business with marketing initiatives and strategic plans.
- Attend, build and present strategic plans.
- Build contracts, from the initial consultation with client, to the finished signed contract.
- Build customer focused business reviews for all of my contracted customers.
- Align our brand partners with a customers needs, to not only build our portfolio, increase the margins on a customers sales.
- Assist clients to increase consumers satisfaction when in their outlet. By diversifying the offering to increase consumers needs.
- Represented company and promoted products at conferences and industry events.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
- Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
- Championed corporate social responsibility initiatives that positively impacted community relations while bolstering the company''s reputation as a responsible corporate citizen.
- Prepared sales presentations for clients showing success and credibility of products.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
New Business Development Manager
Northern Food Service
07.2000 - 02.2010
- I was given a blank canvas territory. I had to cold call and win new business. I started at 24 hours per week and no sales data. Within 18 months I had built the run to a full time position.
- Within 3 years I had grown my territory to the highest grossing territory in the state.
- Streamlined sales processes for increased efficiency, enabling all staff more time to spend building their territories.
- Organized networking events to engage potential clients, resulting in strengthened brand awareness and an expanded professional network.
- Provided ongoing training for team members to ensure they were equipped with the necessary skills and knowledge to succeed in their roles.
Corporate Territory Manager
Cadbury Schweppes
05.1997 - 06.2000
- Managed over 30 accounts within Northern Tasmania territory.
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Managed and Trained staff.
- Built promotional programs to promote new products and increases presence within my territory
Supermarket Worker
Roelf Vos
04.1985 - 04.1997
- I started my working life at Roelf Vos George Town, in the Delicatessen. I was a Department Manager by 18, managing staff and stock control.
- At 19 I moved to Launceston to work to manage the perishables department in a large store.
- My career quickly progressed ans I was sent in to manage departments, in different stores, that had not been trading efficiently. I managed staff, staff rosters, budgets, stock control, hygiene practises, stock ordering
- Contributed to overall teamwork atmosphere through open communication with coworkers regarding tasks needing completion or assistance.
Education
High School Diploma -
George Town High School
12.1984
Skills
- Team Leadership
- Business development and planning
- Customer Service
- Negotiations
- Conflict resolution
- Revenue development
- Networking strength
- Sales Tracking
- Training and mentoring
- Relationship building and rapport
- Team Collaboration
- Decision-Making
Accomplishments
- Won Victoria Tasmania Licensed Business Development award 2019 as voted by my peers.
- I was invited to take part in, The Women in Leadership course, through CC, an honour very few are given. Which I completed in 2016.
- Increased yearly revenue by 37% in my first year for CC, the highest sales growth by any BDE.
- Collaborated with team 8 in the development of "PAINT THE CITY PURPLE', in readiness for the Sydney Olympics, February 2000.
Timeline
New Business Development Manager
Northern Food Service
07.2000 - 02.2010
Business Development Manager
Coca-Cola
03.2000 - Current
Corporate Territory Manager
Cadbury Schweppes
05.1997 - 06.2000
Supermarket Worker
Roelf Vos
04.1985 - 04.1997
High School Diploma -
George Town High School
Similar Profiles
Christopher HabermanChristopher Haberman
On Premise Account Manager at Coca Cola North America , Heartland Coca ColaOn Premise Account Manager at Coca Cola North America , Heartland Coca Cola
Hassan Jemadar WaziriHassan Jemadar Waziri
Manufacturing Director at Coca Cola Beverage Africa (Coca cola Kwanza)Manufacturing Director at Coca Cola Beverage Africa (Coca cola Kwanza)
GLENN JACKAGLENN JACKA
WA State Sales Manager - Licensed at Coca-Cola Amatil/Coca-Cola Europacific PartnersWA State Sales Manager - Licensed at Coca-Cola Amatil/Coca-Cola Europacific Partners
Larry EasonLarry Eason
Vending Technician at The Coca-Cola Company; World of Coca-ColaVending Technician at The Coca-Cola Company; World of Coca-Cola
Tracy MatthewsTracy Matthews
Disability Support Worker at Self EmployedDisability Support Worker at Self Employed