Karen Fang

• Develop and maintain Power BI dashboards and interactive reports for strategic planning, KPI monitoring, advocacy, marketing, customer relationship, and product management purposes. Integrate dataflows from Salesforce and optimise pipelines using Power Query, Microsoft Azure, and Databricks for seamless analytics.
• Manage research projects, conducting surveys and designing focus groups to gather and analyse data. Present findings to leadership, incorporating historical data to present trends into Power BI reports.
• Collaborate with third-party data partner and consultant to ensure data quality and drive project success through effective stakeholder management.
• Serve as a key point of contact for addressing client queries about data products, providing guidance to ensure optimal use of insights and tools.

• Lead data analytics and business intelligence for eCommerce, integrating data from multiple sales channels for strategic decision-making and comprehensive visualisation.
• Conduct detailed customer behaviour analysis, deriving actionable insights to enhance engagement and loyalty in a small-scale business environment.
• Collaborate with the team on product strategy, employing sales data and customer feedback to guide pricing and product mix decisions, with a keen eye on seasonality and purchase context.
• Initiate the integration of AI tools in marketing and operations, focusing on technology-driven optimisation and business growth.

· Managed a team with 7 team members, responsible for external and internal data analysis, insights generation, and application.

· Monitored company performance with member sales data analysis, customer experience evaluation, and competition status.

• Developed CRM campaigns including customer loyalty program and customer acquisition campaigns.
• Effectively enhanced targeting strategies by implementing advanced segmentation and personalised content, leading to increased targeting accuracy, campaign effectiveness and customer engagement.
• Organised and piloted customer experience digital transformation projects: initiated 3 innovative in-app functionalities, including e-receipts, e-coupons and digital collection campaigns.
• Conducted category shopper analysis in collaboration with suppliers for new product launches, successfully driving trial purchases and enhancing engagement with the new brand and product line.

• Served 30+ clients from FMCG, retailer, catering and healthcare industries and was responsible for producing high-quality market research reports meeting the client's research objectives.
• Developed research plans and proposals to address clients' business questions or objectives.
• Coordinated with 3 internal departments to ensure on-time delivery with the best quality.
• Conducted quarterly internal training sessions to coach junior analysts on company product/solution knowledge.