Karen Ferreira
Newcastle,NSW
Summary
Results-driven sales professional with a strong focus on relationship building and strategic implementation. Known for a proactive approach and resilience in achieving objectives while inspiring team members. Extensive experience in collaborating with SMEs to provide practical solutions that address unique business needs.
Overview
13
13
years of professional experience
Work History
Client Engagement Manager
QBE Insurance
Newcastle, NSW
04.2023 - Current
- Managed and supported portfolio of NSW SME employers with annual premiums between $200K and $1M.
- Partnered with direct employers to explain premium calculations, risk factors, claims trends, and legislative requirements.
- Analyzed SME customer performance using reporting tools to identify cost drivers and improvement opportunities.
- Collaborated with claims teams to enhance proactive claims management and improve RTW outcomes.
- Delivered tailored education and training to SMEs on risk mitigation and early intervention strategies.
- Maintained strong relationships with brokers and direct employers to drive retention and support renewals.
- Identified opportunities to expand engagement with brokers while ensuring high service standards for direct customers.
- Coordinated quarterly claims reviews in collaboration with case managers, service managers, and customers.
- Facilitated training for a new cohort of Case Managers in understanding who our customers are and their needs.
Senior Account Manager
Star 104.5
ERINA
01.2016 - 04.2023
- Managed account relationships for direct and agency clients to drive business growth.
- Developed and maintained relationships with media agencies, clients, and business owners.
- Executed daily business development activities in a fast-paced media environment.
- Achieved sales budgets consistently, reaching 125% in 2022 and exceeding targets annually.
- Interpreted client briefs to create and implement effective advertising schedules.
- Formulated successful marketing strategies for clients across radio and digital platforms.
- Presented innovative sales, sponsorship, and promotional ideas to enhance client engagement.
- Collaborated with creative, programming, and marketing teams to deliver exceptional client solutions.
Account Manager
Oxigen Fitness
Erina
02.2013 - 01.2016
- Managed daily gym operations and staff scheduling.
- Conducted member onboarding and orientation sessions regularly.
- Implemented marketing strategies to increase gym membership engagement.
- Coordinated events and promotions to enhance community involvement.
- Resolved customer complaints in a timely manner while upholding company policies.
- Handled daily administrative tasks including filing paperwork and responding to emails.
- Developed marketing campaigns to increase membership base and revenue streams.
- Created promotional materials such as flyers and brochures to advertise services.
- Implemented strategies for increasing customer retention rates through loyalty programs.
- Answered questions regarding fitness equipment to gym patrons and offered information on wellness strategies.
- Implemented campaigns and promotions to help with developing goods and services.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
Education
Certificate - Mental Health
Mental Health First Aid
Paramatta05-2024
Diploma - Business Administration
Metropolitan Business College
Paramatta 11-1992
Skills
- Client relationship management
- Data analysis
- Claims management
- Risk assessment
- Training delivery
- Account management
- Broker engagement
- Performance reporting
- Marketing strategy development
- Sales growth tactics
- Effective communication
- Problem solving
- Team collaboration
- Customer retention strategies
- Adaptability to change
- Relationship management
- Customer satisfaction
- Clientele interactions
- CRM software proficiency
- Client services
- Strategy development
- Presentations and public speaking
- Teamwork and collaboration
- Problem-solving abilities
- Strategic planning
- Advertising campaigns
- Organizational skills
- Interpersonal skills
- Business development and planning
- Sales presentations
- Time management abilities
- Adaptability
References
References available upon request.
Timeline
Client Engagement Manager
QBE Insurance
04.2023 - Current
Senior Account Manager
Star 104.5
01.2016 - 04.2023
Account Manager
Oxigen Fitness
02.2013 - 01.2016
Certificate - Mental Health
Mental Health First Aid
Diploma - Business Administration
Metropolitan Business College