Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Awards
Certification
Timeline
Generic

Karen Rodrigues

Melbourne,VIC

Summary

A highly motivated and results-driven marketing professional with a Master’s degree in Marketing from RMIT University, Melbourne. Equipped with a diverse background in digital advertising, campaign management, and client servicing, I excel at developing and executing innovative marketing strategies that drive brand growth and consumer engagement. With hands-on experience in managing high-profile advertising campaigns, optimizing digital ads, and analyzing market trends, I am adept at combining creativity with data-driven insights to deliver impactful results. Passionate about leveraging my expertise to create compelling brand narratives and foster meaningful connections with audiences, I am now ready to contribute to a forward-thinking organization in the marketing industry.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Part-time Sales Representative

Hugo Boss
11.2023 - Current
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Expanded customer base through cold calling, networking, and relationship building.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Greet and engage customers in a warm and welcoming manner, reflecting the luxury brand image.
  • Provide personalised assistance, understanding each client's preferences to offer tailored product recommendations.
  • Possess an in-depth knowledge of BOSS's luxury clothing collections, including fabric details, design inspirations, and seasonal trends.
  • Conducted product demonstrations and highlighted unique features to showcase the exclusivity of our offerings.
  • Demonstrate effective sales techniques to meet and exceed individual and team sales targets.
  • Foster long-term relationships with clients, ensuring high customer satisfaction and loyalty.
  • Contribute to maintaining an aesthetically pleasing and organized store layout that reflects the luxury brand image.
  • Assist in setting up displays and ensuring products are presented enticingly.
  • Identify opportunities for upselling and cross-selling by understanding customer needs and suggesting complementary products.
  • Stay informed about new arrivals and promotions to maximize sales opportunities.
  • Proven experience in luxury retail sales with a strong track record of meeting or exceeding sales targets.
  • Impeccable personal presentation and a keen sense of style.
  • Exceptional communication and interpersonal skills to engage with discerning clientele.
  • Ability to provide a luxurious and seamless customer experience.
  • Open/Close the store.
  • Perform higher duties in the absence of the store manager.

Junior PPC Analyst

Digital Next
04.2023 - 06.2023
  • Optimized pay-per-click campaigns, increasing ROI by20% within the first quarter.
  • Conducted A/B testing and implemented advanced bidding strategies to refine ad performance.

Marketing Assistant

Communion Advertising
06.2021 - 01.2023
  • Spearheaded creative campaigns for high-profile clients like Pink Lady apples and Meat and Livestock Australia.
  • Executed high-impact digital marketing strategies across Google Ads and social platforms.
  • Delivered insightful presentations and reports, earning client commendations for detail-oriented execution.
  • Collaborated with creative teams to design visually compelling ad materials.

Holidays & Packaging Manager

Boulevard Travel
05.2019 - 05.2021

• International & Domestic Ticketing

• Holiday Packages

• Visa procedures

• Hotel reservations

• Car rentals

• Travel Insurance

• Tour excursions

• Managing the sales and Business development

Senior Reservation and Packaging Executive

Mashahed Travel and Tourism
04.2018 - 03.2019
  • Worldwide ticketing for client

Holiday packages (FIT & GROUP)

• Visa assistance

• Study Programs (Accommodation, transportation, meals, visa and study materials)

• Hotel reservations along

• Car rental

  • Developed innovative solutions to complex problems, resulting in improved organizational performance.
  • Reviewed employee concerns and new opportunities to drive business strategies.
  • Mentored junior staff members for accelerated career growth, developing future leaders within the organization.

Intern

Arab Banking Corporation, ABC Bank
09.2016 - 11.2016
  • Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
  • Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
  • Sorted and organized files, spreadsheets, and reports.
  • Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.

Marketing Associate

Ecube Media Pvt Ltd
07.2015 - 02.2016
  • - Drove cross-promotions, achieving a15% increase in credit card sales through targeted campaigns
  • - Analyzed market trends to uncover untapped advertising opportunities

Education

Bachelor of Arts - Journalism

JAN University

Marketing

RMIT University
Melbourne, VIC
12-2024

Skills

  • Creative Platforms: Canva, Adobe Spark
  • Advertising Tools: Google Ads, Facebook Ads Manager
  • CRM Systems: Sprinklr
  • Languages: Fluent in English and Hindi; Intermediate in Konkani
  • Customer service
  • Interpersonal communication skills
  • Sales expertise
  • Product and service knowledge
  • Customer retention
  • Client service
  • Upselling and cross-selling

Hobbies and Interests

  • Dancing: A creative outlet that fuels my energy and enhances my ability to think dynamically—a skill I bring into brainstorming and creative marketing sessions.
  • Travelling: Exploring new places has broadened my perspective, fostering adaptability and cultural awareness—key traits for connecting with diverse audiences.
  • Watching Films: A passion for storytelling and visual creativity inspires my approach to crafting compelling marketing campaigns.
  • Exploring New Cuisines: An appreciation for flavours and experiences helps me understand consumer desires and trends in the lifestyle and hospitality sectors.- Interests: Storytelling through dance and travel photography.

Awards

- Awards: Team Excellence Award for campaign management at Communion Advertising.

Certification

  • IATA/IATAN ID Card – International Air Transport Association.

Timeline

Part-time Sales Representative

Hugo Boss
11.2023 - Current

Junior PPC Analyst

Digital Next
04.2023 - 06.2023

Marketing Assistant

Communion Advertising
06.2021 - 01.2023

Holidays & Packaging Manager

Boulevard Travel
05.2019 - 05.2021

Senior Reservation and Packaging Executive

Mashahed Travel and Tourism
04.2018 - 03.2019

Intern

Arab Banking Corporation, ABC Bank
09.2016 - 11.2016

Marketing Associate

Ecube Media Pvt Ltd
07.2015 - 02.2016

Bachelor of Arts - Journalism

JAN University

Marketing

RMIT University
Karen Rodrigues