Summary
Overview
Work History
Education
Skills
Timeline
Generic

Karen Tang

Sydney,NSW

Summary

As an experienced Wedding Sales Executive, I have success in wedding sales and client relationship management with proven ability to convert enquiries into confirmed bookings, exceed sales targets and deliver exceptional client experiences. Skilled in negotiating contracts, converting leads into confirmed bookings, coordinating logistics, and collaborating effectively with vendors and internal teams to deliver memorable events. I am skilled in coordinating all aspects of events, from planning to execution. With a strong attention to detail and excellent organizational skills, I excel in managing budgets, event planning and coordinating vendors and suppliers. I am highly adept at multitasking and can efficiently manage multiple projects simultaneously while maintaining a high level of quality and ensuring deadlines are met. Additionally, I possess excellent communication skills, allowing me to effectively collaborate with team members, stakeholders, and clients to ensure successful events while achieving business objectives. With a proven track record of delivering successful events, I am confident in my ability to plan, execute, and manage events that exceed expectations.

Overview

15
15
years of professional experience

Work History

Wedding Sales Executive

Waterview Venue
09.2023 - Current
  • Consult with prospective clients to understand their wedding vision and requirements, provide tailored solutions, and guide them through the sales process
  • Prepare and present comprehensive proposals, including pricing, service offerings, and room options, ensuring alignment with client expectations and budget constraints
  • Negotiate terms and conditions of contracts, ensuring clarity on services, timelines, payments, and cancellation policies to secure bookings and maintain client satisfaction
  • Build and maintain strong relationships with clients, vendors, and partners, serving as the primary point of contact throughout the planning and execution phases of weddings
  • Identify opportunities to upsell additional services or upgrades to enhance the wedding experience and increase revenue per client
  • Stay informed about industry trends, competitor activities, and market demands to effectively position services and identify new business opportunities
  • Collaborate with marketing teams to develop promotional materials, participate in wedding fairs and industry events, and implement marketing strategies to attract new clients and retain existing ones
  • Assist clients in budget planning and management, offering advice on cost-effective solutions while maximizing quality and value for their wedding investments
  • Consistently achieving monthly sales targets, generating revenue growth
  • Converting enquiries into confirmed bookings through consultative selling and negotiation
  • Successfully negotiated contracts with couples, securing terms while ensuring clients needs were met
  • Received client feedback recognition for excellence in wedding sales and service

Event Planner - Premium Guest

The Star
06.2017 - 05.2023
  • Collate and manage the calendar of events being mindful of budgetary requirements.
  • Effectively mind and manage the guest data lists and CRM platform to ensure the business can better engage with the guest’s database.
  • Lead in the booking of events and promotions and management of the RSVP list
  • Liaise with Accounts Team to create budgets prior to planning of events and present budget proposals to Management when required.
  • Manage and monitor the team budget including monthly reporting, year-end reconciliation, forecasting, financial planning.
  • Support the Sales team with key stakeholder relationships related to sponsorships, events and promotions.
  • Finalising invoice payments with stakeholders in timely manner
  • Coordinate workflow activities of event deliverables and event investment Expressions of Interest serviced through Salesforce and data management for the Sales Team.
  • Contributing to the development business performance tracking and reporting in line with organisational strategy.
  • Responsible for end of event budget reconciliation.
  • Collaborate with the Marketing team to work on event leads for promotions, gifting, gaming tournaments.
  • Implement strategic event leads to drive customer visitation.
  • Work with internal and external stakeholders to manage event logistics.
  • Planning and executing large scale Gala events
  • Implement strategies to reward, grow and retain existing and new business
  • Planning numerous events per week in a fast pace environment

VIP Services Administration Supervisor

The Star
06.2014 - 06.2017
  • Organise, coordinate and complete room reservation requirements, limousine transfers, air travel arrangements, golf, restaurant and shows for VIP members
  • Handle hotel cashiering duties in the form of posting and refunding costs as required
  • Lead with reconciliation of VIP accounts and invoices
  • Assist with induction and training of new employees
  • Serving as a point of escalation for business representatives in need of help with complex reservation processes
  • Handling Junket programs with buy in and settlements
  • Experienced to handle and problem solve tasks for team members
  • Creating training manual for the operation of the work environment
  • Training new team members in accordance to The Star’s compliance

VIP Services Administration Coordinator

The Star
06.2010 - 06.2014
  • Be the subject matter expert with receive and record reservation requests, general enquiries
  • Demonstrate the ability to prioritize and organise the decision making to the role and team
  • Manage and ensure the confidentiality of guests transactions and company records are in line with the Star’s Policy and relevant legislation
  • VIP booking process of accommodation, flights, limousine transfers
  • Closing off billing accounts and reconciliation
  • Overseeing day-to-day office operations and ensuring that the administrative functions run smoothly.
  • Identifying operational inefficiencies and suggesting improvements to streamline administrative processes.
  • Promotion to VIP Services Administration Supervisor

Education

Advanced Diploma - Hospitality Management

William Blue School of Hospitality, Tourism & Leisure Management
01.2007

Higher School Certificate - undefined

Castle Hill High School
01.2005

Skills

  • Sales Skills
  • Customer Relationship Management
  • Negotiation Skills
  • Sales Development
  • Organization and attention to detail
  • Communication skills
  • Time management
  • Problem-solving skills
  • Teamwork
  • Flexibility
  • Computer literacy

Timeline

Wedding Sales Executive

Waterview Venue
09.2023 - Current

Event Planner - Premium Guest

The Star
06.2017 - 05.2023

VIP Services Administration Supervisor

The Star
06.2014 - 06.2017

VIP Services Administration Coordinator

The Star
06.2010 - 06.2014

Higher School Certificate - undefined

Castle Hill High School

Advanced Diploma - Hospitality Management

William Blue School of Hospitality, Tourism & Leisure Management
Karen Tang