Karen Wilson

• Head of Asian Foods & Spices pillar (one of the key 'focus' pillars for the business)
• Responsible for the sales & profit results across the portfolio ($53m annually)
• Develop Asian Foods & Spices 3yr portfolio strategy
• Develop NPD innovation pipeline for Asian Foods & Spices, based on category insights and consumer trends
• Develop Brand Marketing Plans (inc ATL/BTL) against budget to deliver maximum ROI
• Manage Digital & Social brand accounts
• Price Positioning Guidelines for each brand under the Asian Foods & Spices portfolio
• Manage Marketing Budget
• 2 direct reports

Key Achievements:

• Successfully created Asian Foods portfolio strategy, which was presented to the Executive Leadership Team, and signed off by the business
• Grew the Asian Foods & Spices pillar by +33.1% over 3 years
• Developed 3 year innovation pipeline (previously none)
• Within 18 months, generated 20 innovation SKUs, which were all successfully accepted by the retailer
• Implemented new digital strategy for Trident & Wokka, which is now at ~10% engagement rate vs category benchmark 3%
• Increased marketing spend against Asian Foods portfolio for 2024 by $1.5m (able to influence the business the growth potential in the category)

• Lead the Coles business for JDE Coffee & Tea, portfolio worth $128m annually
• Develop internal strategic plan for the account
• Develop a program based on key category insights in order to deliver mutual growth for both JDE and Coles
• Full P&L responsibility
• Lead the direction for the team for Category Reviews
• Lead JBP & Collaboration Process with Coles
• Manage & Develop National Account Executive Coles

Key Achievements:

• Achieved market leadership in Coles in 2019 in Total Coffee
• Grew Coles account every year I have managed the account (business worth $78m in 2014)
• Launched first ever, Douwe Egberts coffee SKU into Coles exclusively, contributing $2m to the JDE portfolio
• Implemented first ever Coffee capsules navigation in 408 Coles stores
• Gained 6 new Ti Ora SKU's (unknown brand in Australia) launched into Coles incrementally
• Scored in Top 5 in Advantage Group Survey 4 consecutive years, and in Top 10 for 3 years since
• Defended entire brand due for deletion (worth $7m annually)

• Lead the Independents business for JDE Coffee & Tea, portfolio worth $33m annually
• Develop internal strategic plan for the account
• Full P&L responsibility
• Lead the direction for the team for Category Reviews
• Manage and develop 6 direct reports + field team

Key Achievements:

• Grew the Metcash business every year I managed the account (business worth $22m in 2008)
• Successfully structured & recruited the Independents team in 2008
• Negotiated trade spend investment from National Metcash to be re-invested into State IGA, and managed to grow business in 2009 +16.4%
• Launched first ever LOR Coffee pods into Metcash in 2012 (new brand, new innovation)
• Successfully transitioned Moccona granulated range into Freeze Dried format (6 SKUs) and which delivered incremental $500k
• Developed internal core ranging strategy for the business to be implemented in 800+ stores