Zhiya (Karen) Zeng
Eastwood,NSW
Summary
Creative individual with a substantial growth mindset and a current mastery of social media trends and practices. Aiming to deliver compelling, fun and engaging content that revolutionises Macquarie University's image. Willing to take on any task to help the team in continually expanding digital footprint consistent with the university's goals.
Overview
8
8
years of professional experience
Work History
Social Media Content Creator
Entreprenuer
03.2016 - Current
- Cultivated social media following across 3 platforms (TikTok, Instagram, Youtube) with more than 186k+ total followers and 10million+ total views.
- Produced original, creative content for promotional advertisements and marketing materials.
- Developed in-depth understanding of digital and mobile marketing practices and media through research and first-hand experiences.
- Organized, prioritized and managed multiple projects according to dedicated release schedule
- Worked with 30+ brands to produce customized brand message to reach and capture target audience interest and drive engagement
- Enhanced brand awareness by creating engaging and shareable social media content.
- Increased audience engagement through the development of tailored content for each platform.
Sales Assistant
JB Hi-Fi
10.2022 - Current
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Assisted customers with prompt and polite support in-person and via telephone.
- Used consultative sales approach to understand customer needs and recommend relevant offerings.
- Boosted team profits with great time and resource management focused on meeting and exceeding sales personal targets achieving over $10,000 in sales per day.
- Engaged to customer needs and desires to identify and recommend optimal products.
Dental Assistant
Experteeth Dental
06.2021 - 10.2022
- Cleaned and sanitized dental tools and equipment, straightened treatment rooms and restocked supplies to prep for next patient and maintain health and safety practices.
- Performed general chair-side duties for general dentistry, endo procedures and oral surgery for over 10 patients per day.
- Maintained dental supply inventory by checking stock to determine inventory levels and placing and expediting orders for supplies.
- Explained treatment procedures and instructed patients on home care guidelines.
Dental Receptionist
15 Dental
07.2020 - 02.2021
- Educated patients by giving oral hygiene, plaque control and postoperative instructions.
- Scheduled, rescheduled and cancelled appointments for dental patients.
- Greeted visitors and patients to determine needs, check appointments and direct accordingly.
- Prepared insurance claim forms, explained benefits and outlined pricing details for procedures and services.
Education
Bachelor of Medical Science - Pathology
University of New South Wales
Sydney, NSW12.2021
High School Diploma -
Sydney Girls High School
Surry Hills, NSW12.2018
Skills
- Fluent in Chinese Mandarin (Able to read, write and speak)
- Basic understanding in Korean and Japanese (Able to read and speak) - studied both languages in uni
- Teamwork and Leading skills ( 6 year professional dance team)
- Software proficiency (Microsoft Word, Powerpoint, Excel,Rstudio, Adobe photoshop, Adobe Premiere Pro)
- Innovative creative directions ( avid artist - sketching and painting)
- Sales Expertise and Suggestive Selling
- Proficient knowledge in all Dental medical devices
- Video Editing
- Content Scheduling
Timeline
Sales Assistant
JB Hi-Fi
10.2022 - Current
Dental Assistant
Experteeth Dental
06.2021 - 10.2022
Dental Receptionist
15 Dental
07.2020 - 02.2021
Social Media Content Creator
Entreprenuer
03.2016 - Current
Bachelor of Medical Science - Pathology
University of New South Wales
High School Diploma -
Sydney Girls High School
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