Karina Karpathios
Sydney,NSW
Summary
Diligent Senior Product Manager with considerable experience in overseeing the entire product life cycle, from conceptualisation to market launch. Strong skills in cross-functional team collaboration, strategic planning and customer-oriented product development. Proven track record of boosting sales growth through identifying revenue opportunities, innovative product strategies and effective problem-solving. Have consistently delivered high-quality products that meet market needs and drive business success.
Overview
6
6
years of professional experience
Work History
Senior Product Manager and Business Planner
Kyocera Document Solutions
03.2024 - Current
- Responsibilities as per previous role
Business Planning and Product Marketing Manager –
Kyocera Document Solutions
09.2022 - 03.2024
- Responsible for the management, development and ongoing success of Kyocera's print portfolio
- Proactively analysing competitor activity and changes in the marketplace, reporting and responding to any significant developments
- Brand Management
- Identifying new marketing opportunities
- Developing new product development roadmaps to improve solution portfolio
- Managing monthly sales forecasting including liaison with sales and logistics to ensure marketing activity, monthly sales plan and inventory is aligned with revenue targets
- Managing the complete product life cycle
- Developing product launch material (specifications, competitor comparisons, sales guides etc.)
- Delivering sales training (internally and to channel partners)
- Product development (enhancements eg. Software etc.)
- Managing end of life (RIRO)
- Preparing pricing analysis
- Reviewing marketing research, conducting in depth interpretation and analysis
- Developing and optimising product strategies with the channel to derive maximum profits
- Developing promotional activities and monitoring campaign success to ensure maximum ROI
- Optimising channel programs to ensure maximum ROI to both the company and business partners
- Developing and producing sales brochures, collateral, and training material
- Analysing and interpreting sales results and marketing data / generating top level management reporting
Associate Product Manager – Production Print
Kyocera Document Solutions
06.2021 - 09.2022
- Managing the complete product life cycle for production print and 3D printer devices and consumables.
- Assisting the Hardware Product Marketing Managers with delivering the go to market strategy across the product portfolio
- Managing monthly salesforecasting
- Coordinating the monthly production reporting to Japan Headquarters
- Preparing pricing analysis
- Proactively analysing competitor activity
- Reviewing marketing research, conducting in depth interpretation andanalysis
- Assist in developing promotional activities across product portfolio
- Monitoring campaign success to ensure maximum ROI
- Developing and producing sales brochures and collateral
- Website and Partner Portal content development and maintenance
Channel Programs Manager
Kyocera Document Solutions
03.2020 - 06.2021
- Responsible for Kyocera’s Loyalty and Incentive programs across all channels
- Program Administration: Collation of annual sales targets, Quarterly sales data management and reporting for program stakeholders and Senior Management
- Processing MDF activities and claims
- Work to assist with the planning and execution of partner MDF marketing plans andstrategies
- Maintained and updated Partner Portal (public and secure areas)
- Managed all channel contacts and updates in CRM
- Managed special project rollouts of channel marketing activities from initial concept through to completion and measurement (MDF and PFP Programs)
- Coordinated and assisted with all channelevents
- Coordinated backend data to support email marketing campaigns
- Interpreted and analysed sales data to communicate to multiple channels
- Policy creation
- Involved in the new Kyocera website launch
- Assisted in the research for and development of the FY22 Master Plan
- Responsible for generating interest amongst sales in the newly launched Subscription Model Program
Reseller Development Manager
Kyocera Document Solutions
08.2018 - 03.2020
- Manage small to large reseller business accounts in NSW and ACT
- Advance existing accounts
- Organise and host training workshops for Reseller sales teams
- Host product demonstrations for Resellers and their customers
- Business growth through prospecting new Resellers
- Work with Distribution partners to create reseller sales pull-through
- Planning, organising and hosting a minimum of 3 Reseller events per year
- Project manage large complex customer orders
- Reseller channel reporting to assist in developing marketing strategies
- Organise and manage reseller interaction via CRM software (Microsoft Dynamics)
Education
Bachelor of Business And Commerce - Marketing And Management
Western Sydney University
01-2018
Skills
- Product Development and Management
- Technical acumen
- Product Lifecycle Management
- Marketing Strategy and Campaign Execution
- Creative and Innovative
- Competitive Market Research and Analysis
- Adaptability
- Stakeholder Management
- Cross-Functional Collaboration
- Business Planning
- Brand building
- Project and Budget Management
- Excellent interpersonal, written and verbal communication and organisational skills
- MS Office Suite including ProClarity Analytics Platform
- Adobe Illustrator
Timeline
Senior Product Manager and Business Planner
Kyocera Document Solutions
03.2024 - Current
Business Planning and Product Marketing Manager –
Kyocera Document Solutions
09.2022 - 03.2024
Associate Product Manager – Production Print
Kyocera Document Solutions
06.2021 - 09.2022
Channel Programs Manager
Kyocera Document Solutions
03.2020 - 06.2021
Reseller Development Manager
Kyocera Document Solutions
08.2018 - 03.2020
Bachelor of Business And Commerce - Marketing And Management
Western Sydney University
Similar Profiles
Tanvi RustagiTanvi Rustagi
Manager – Human Resources at Kyocera Document Solutions India Pvt. Ltd.Manager – Human Resources at Kyocera Document Solutions India Pvt. Ltd.
Tanvi RustagiTanvi Rustagi
Manager – Human Resources at Kyocera Document Solutions India Private LimitedManager – Human Resources at Kyocera Document Solutions India Private Limited
Simenthra ArikumSimenthra Arikum
Logistics Analyst at Kyocera Document SolutionsLogistics Analyst at Kyocera Document Solutions
CHRISTOPHER JEFFASCHRISTOPHER JEFFAS
Area Sales Manager at KYOCERA Document Solutions America, Inc.Area Sales Manager at KYOCERA Document Solutions America, Inc.
Devaki Dee ParthasarathyDevaki Dee Parthasarathy
Manager – Procurement & Commercial (Governance & Assurance) at Transport for NSWManager – Procurement & Commercial (Governance & Assurance) at Transport for NSW