KARINE MARR
Wollstonecraft,NSW
Summary
Dedicated Marketing Communication & Event Management professional with a history of meeting company goals. Skilled in working under pressure. Adaptable, organized and a dependable candidate successful at managing multiple priorities with a positive attitude.
Overview
26
26
years of professional experience
Work History
Wellbeing & Social Sub-committee Coordinator
P&C Cammeraygal High School
02.2020 - 12.2024
- Objective: To provide CHS with support and funds to ensure the wellbeing of CHS community (Students, Teachers and Parents) with the aim of helping to raise healthy, resilient and responsible teenagers:
- Create and implements wellbeing programs, in line with NSW curriculum, to best offer appropriate tools for teenagers to deal with the incredible challenge that is high school and growing up.
- Initiate yearly to support CHS teachers and staff.
- Identify relevant workshop/seminar and coordinate events to support Parents & carers. Organise and coordinate events
- Provide contents on social media platform (Facebook) to inform and support parents related to teens' social & wellbeing challenges and wellbeing activities.
- Organise and deliver social events to bring CHS community together.
Marketing & Communications Consultant
North Star Law Firm
07.2021 - 09.2021
- Develop and implement Social Media Strategy, including content, visibility and social media partnerships coordination
- Identified advertising avenue to generate business
- Edit content for new Website
Marketing & Communications Manager - Consultant
eve Skincare
04.2018 - 03.2019
- Overview all aspects regarding the launch of a small business - building brand awareness and product awareness
- Project management to upgrading of current website (Magento 2)
- Develop and implement a PR & Social Media Strategy
- Develop and implement an Advertising strategy for US & AUS
- Develop and implement CRM strategy (Customer engagement, Customer retention, eDMs, Newsletter …)
Founder
Business of Style
09.2016 - 12.2017
- Overview all aspects regarding the launch of a small business:
- Develop and implement a business plan
- Design and maintain BoS website (WIX and WordPress)
- Develop and implement marketing and communications strategy (social media, brand exposure etc..)
- Develop and implement CRM strategy
Communications & PR Consultant
Maurice Lacroix
02.2014 - 06.2016
- Objective: To re-establish a positive image for Maurice Lacroix by restoring and improving relationships with the Media and Press via established network contacts
- Design of Media and public relations strategies integrating brands philosophy with media suitability
- Sponsorship and Ambassador initiatives: negotiation and management
- Management, leverage and implementation of Ambassador programmes
- Development and implementation of press communications campaigns in line with brands guidelines to support product launches by ensuring maximal visibility and media coverage
- Relationship management including regular meetings with Editors of major online and print organisations to secure long and short form stories
- Digital PR and Blogger relationship management
- Ongoing analysis and management reporting of various PR metrics
- Event management (concept, implementation as well as co-op events with 3rd parties)
Communications & PR Consultant
Sunbeam
07.2015 - 12.2015
- Objective: To successfully launch the new "Marc Newson" range on time for Christmas
- To position "Marc Newson" new range as more up-market
- To uplift Sunbeam's image perception with the press
- Develop, implement and execute a tailored PR campaign for new Marc Newson Range
- Work closely with Marc Newson London Office and Australian Editors to secure long form stories on Sunbeam and Marc Newson partnership
- Work closely with the press to promote new range through product placement and short form stories
- Work closely with influencers and bloggers to increase new products range exposure
Communications & PR Consultant
Breitling
02.2014 - 07.2015
- Objective: To re-establish a positive image for Breitling by restoring and improving relationships with the Media and Press via established network contacts
- Design of Media and public relations strategies integrating brands philosophy with media suitability
- Development and implementation of press communications campaigns in line with brands guidelines to support product launches by ensuring maximal visibility and media coverage
- Story/article instigation with relevant titles and media - introduction of story telling
- Relationship management including regular meetings with Editors of major online and print organisations
- Digital PR and Blogger relationship management
- Media event management: concept, development, and production
- Ongoing analysis and management reporting of various PR metrics
- Events management (Concept, Implementation - for both Press and/or Clients)
Marketing & Communications Manager
FreyWille
12.2010 - 02.2013
- Objective: To launch successfully the FREYWILLE brand and its first boutique in Australia by developing, managing and implementing an effective communications strategy and communications budge, in line with International guidelines; to establish FREYWILLE as the enamel expert in fine jewellery
- Develop and recommend relevant and focused A&P strategy to meet brands objectives and enhance brand awareness and visibility
- Direct negotiation with media advertising teams regarding pricing and positioning to maximise visibility within limited budget
- Manage day-to-day advertising matter such as new opportunities, artwork upload etc
- Oversee budget allocation and management
- Develop and implement a strong public relations strategy to establish brand awareness and improve brand and products awareness for current and new products launches
- Build, develop and strengthen press relationships to secure positive image towards the brand, by pitching strong key stories to fashion editors and securing coverage for current and new products/collections launches
- Analysis of media exposure and development of a strategy to broaden and increase visibility of both the brand and the products by working directly with the press to secure and ensure consistent presence in the press
- Oversee distribution of relevant press materials such as press releases, products' information, look-book, catalogues, PR samples to support media requests with the objective to securing products and brand visibility
- Organise 65 year anniversary celebration for VIP clients and Press as well as small boutique event and co-op event with Westfield
- Manage allocated Budget
- Develop and implement an effective CRM strategy to strengthen customer loyalty and increase client database
Marketing & Communications Manager
Canali
02.2010 - 03.2011
- Objective: To firmly position and amplify Canali brand awareness on the luxury male fashion landscape with an emphasis on showcasing the brand to a younger market in line with global trends
- Develop and implement an effective marketing and communications strategy within budget with a view to establishing Canali as the luxury fashion destination for men in Australia
- Develop and implement Canali Advertising strategy; direct negotiation of price and positioning to maximise budget
- Manage allocated budget
- Analysis of media exposure and develop a tailored strategy to broaden and increase Canali's media presence
- Create a Press Relationship Management (PRM) programme to measure the return on investment (ROI) for each media relationships
- Develop and implement a strong public relations strategy to establish brand awareness with publications, journalists and editors who align with Canali's media strategy; Pitch strong key stories to the press about Canali's heritage, 'savoir faire' and new collections
- Identify new Business Opportunities through identification of potential opportunities, formulate proposals and engage with relevant point of contact.
- Organise cross-promotional activities through Promotional activities: identify and engage with high-profile brands or people who align with Canali 'profile'
- Develop effective CRM strategies to strengthen customer loyalty and increase client database
- Review of the current methods of customer engagement and identification of possible areas for improvement
- Work closely with the sales team to enable them to develop and execute efficient sales strategy
Communications Executive
Cartier
05.2005 - 04.2009
- Report to the Marketing & Communications Manager and oversee all aspects of Cartier's external and internal communications
- Derived from International Communications plans, prepare, submit and execute national communications strategies.
- PR Calendar and budget allocation as part of yearly Strategic Marketing Plan
- Brief Media Agencies based on national and international on-line and off-line advertising strategy
- Work closely with agency to finalise annual media plans within budget
- Oversee day-to-day management of yearly media plan (evaluation of advertising opportunities etc)
- Evaluate and measure media agency performance and determine yearly incentives
- Establish new and strengthen existing relationships with Advertising teams
- Establish PR strategy to increase brand awareness and to support product launches to ensure maximal visibility and media coverage
- Establish new and strengthen existing relationships with media (press presentation, Press Kit distribution to targeted media, photo shoots etc…)
- Develop Press Relationship Management programmes to measure ROI of press relations and compare ROI of PR exposure vs
- Advertising investment
- Determine PR strategy to support product launches
- Identify and prepare yearly PR event calendar
- Manage and organise corporate and product launch events as well as co-op event with 3rd parties
- Manage allocated budget
Marketing & Communications Coordinator
Cartier
04.2003 - 05.2005
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Developed comprehensive marketing plans that aligned with overall business objectives and drove growth in target markets.
- Maximized ROI on paid advertising campaigns by closely monitoring analytics and adjusting strategies as needed.
- Strengthened relationships with key industry influencers through networking events and strategic partnerships.
- Managed public relations efforts, securing positive media coverage and maintaining strong relationships with journalists.
- Assisted in budget management for various marketing projects, ensuring cost-effective allocation of resources while meeting project goals successfully.
- Planned and executed internal and external marketing events.
Marketing & Communications Manager, Europe & Asia Pacific
MK International
09.2000 - 04.2002
- Developed targeted messaging for diverse audiences, ensuring consistent brand voice across all channels.
- Built strong relationships with key influencers and partners, amplifying reach of marketing efforts.
- Coordinated trade show participation, increasing visibility within industry circles and generating valuable leads.
- Developed comprehensive content calendars, streamlining workflow processes across multiple platforms.
Communications Executive
iaxis
01.1999 - 08.2000
- Coordinated successful trade shows and promotional events to increase brand awareness and generate leads.
- Boosted brand visibility by developing and implementing strategic communication campaigns.
- Increased media coverage by cultivating strong relationships with industry influencers, journalists, and key stakeholders.
- Managed media relations for organizations to produce successful results.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
Education
Bachelor - Marketing
Middlesex University
London, UK, 01.1998
Dual Degrees - International Management
CESEM Med
Marseille, Fr 01.1998
Master programme - European Management
CESEM Med Business School
Marseille01.1996
Skills
- Project Management
- Organisational skills
- Deadline oriented
- Events Management and coordination
- PR & Media Relationships
- Strategic Marketing & Communications
- Budget Management
Languages
French
Native or Bilingual
Timeline
Marketing & Communications Consultant
North Star Law Firm
07.2021 - 09.2021
Wellbeing & Social Sub-committee Coordinator
P&C Cammeraygal High School
02.2020 - 12.2024
Marketing & Communications Manager - Consultant
eve Skincare
04.2018 - 03.2019
Founder
Business of Style
09.2016 - 12.2017
Communications & PR Consultant
Sunbeam
07.2015 - 12.2015
Communications & PR Consultant
Maurice Lacroix
02.2014 - 06.2016
Communications & PR Consultant
Breitling
02.2014 - 07.2015
Marketing & Communications Manager
FreyWille
12.2010 - 02.2013
Marketing & Communications Manager
Canali
02.2010 - 03.2011
Communications Executive
Cartier
05.2005 - 04.2009
Marketing & Communications Coordinator
Cartier
04.2003 - 05.2005
Marketing & Communications Manager, Europe & Asia Pacific
MK International
09.2000 - 04.2002
Communications Executive
iaxis
01.1999 - 08.2000
Bachelor - Marketing
Middlesex University
Dual Degrees - International Management
CESEM Med
Master programme - European Management
CESEM Med Business School
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