Summary
Overview
Work History
Education
Skills
Timeline
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KARISHMA PHERWANI

Melbourne,VIC

Summary

Masters graduate from the University of Melbourne with a passion for intersection of business strategy and creative innovation. Proven ability to thrive in fast-paced environments, adept at multitasking and problem-solving. Strong communication skills and a natural flair for building rapport with diverse individuals. Seeking opportunities to combine business acumen and artistic abilities to further my career.

Overview

3
3
years of professional experience

Work History

Marketing & Customer Engagement Assistant

Burgers and Dreams (Boss Burger)
06.2024 - Current
  • Supported local marketing through in-store promotions, branded visual displays, and seasonal campaigns to boost foot traffic.
  • Collaborated on content for Instagram stories and community features, aligning with the brand’s voice and visual identity.
  • Gained hands-on experience with Australian consumer behavior and brand loyalty strategies.
  • Strengthened client relationships by gathering feedback and contributing to service enhancements that improved satisfaction.
  • Answered at least 30 incoming phone calls daily to process requests, transfer calls, or relay messages to appropriate personnel.

Content Creator & Social Media Handler

The Advanced Learning Institute
01.2023 - 06.2023
  • Created 50+ compelling marketing materials including brochures, flyers, email campaigns using various marketing tools (Canva, Mailchimp).
  • Designed and executed 20+ marketing campaigns across diverse social media platforms, leading to enhanced brand visibility and customer engagement.
  • Discussed marketing strategy with Director, formulating a social media calender to boost engagement by 30% in span of 2 months.

Strategic Planner & Marketing Executive

Forethought Corporate Communications Pvt. Ltd.
07.2022 - 01.2023
  • Spearheaded strategic planning initiatives ensuring alignment with organizational goals including end-to-end coordination of events, refining project management skills.
  • Trained 2 interns including assignment of tasks and division of work fostering leadership skills.
  • Honed effective communication and organizational skills through participation in 3 organization-led public speaking and leadership workshops fostering a passion for driving marketing success through innovation and effective leadership.

Education

Master of Management - Marketing

The University of Melbourne
Melbourne
07-2025

Bachelor of Business Administration - Marketing

MIT WPU
Pune
05-2021

Skills

  • Strategic Planning & Campaign Execution
  • Content Creation & Brand Storytelling
  • Consumer Insights & Customer Engagement
  • Client Relationship Management
  • Visual Merchandising & Aesthetic Branding
  • Problem Solving & Critical Thinking
  • Team Collaboration & Peer Mentoring
  • Adaptability in Fast-Paced Environments

Timeline

Marketing & Customer Engagement Assistant

Burgers and Dreams (Boss Burger)
06.2024 - Current

Content Creator & Social Media Handler

The Advanced Learning Institute
01.2023 - 06.2023

Strategic Planner & Marketing Executive

Forethought Corporate Communications Pvt. Ltd.
07.2022 - 01.2023

Master of Management - Marketing

The University of Melbourne

Bachelor of Business Administration - Marketing

MIT WPU
KARISHMA PHERWANI