Karla Suárez Dávila

Responsible for the communication strategy:

• Event planning execution with the support of local agencies
• Direct contact with press and influencers to generate content to increase SOV
• Showroom management
• Advertising investment in outdoor and print media through the glocal agency: Havas
• Performance marketing digital campaigns focused on ROAS
• Management of the local Facebook account
• Support to the e-commerce team
• Monthly local and global reports with defined KPIs
• Monitored budgets to ensure cost-effectiveness while maintaining quality standards.
• Results: Swarovski was ranked N1 in Share of Voice 150% growth in online sales (2019 vs 2022)

• Responsible for the positioning of the brand as No.1 (2017-2019) in the luxury cosmetics industry through the planning and execution of the communication strategy of its 3 axes (fragrance, treatment and makeup) with digital and offline actions for their different audiences
• Results: Lancôme was ranked N1 from 2017 to 2019.

• Responsible for the positioning and communication strategy of 6 L'Oreal Luxe portfolio brands (Lancôme, Giorgio Armani, YSL Beauté, Biotherm, Helena Rubinstein and Clarisonic), supervising the public relations agency.

• Responsible for three of the agency's main accounts: Tiffany Co, Lancôme and Beidersdof
• Project execution and customer service.

• Coordination and supervision of Pernod Ricard and Nestlé accounts in the public relations department.