KASARINE AFU
Sydney,NSW
Summary
Seasoned Sales person with exceptional success in business-to-business and business-to-consumer interaction with proven employment history working with world known businesses. Proven track record in exceeding sales goals, growing business, and expanding territories consistently in every employment. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and peers for sustained business growth and cultivating a positive team environment to thrive.
Overview
16
16
years of professional experience
Work History
Business Development Executive
Coca-Cola Europacific Partners Pty Ltd
Hills District/Casula/Ingeburn/Bankstown Areas, NSW
03.2019 - Current
- Provide excellent customer service including improving territory purity and share by 25% for 2019vsLY (pre-Covid19 figures).
- Focused on building customer rapport with intention to gain customer confidence in our partnership therefore providing opportunity to maximise sales on every visit resulting in strong PQA daily turnover.
- Developed strong planning to execute productivity in day to day operations such as scheduled fridge resets, customer contract negotiations, selling in meal bundling with CCEP branding and more.
- Liaised with DSM weekly for feedback creating solution based approaches to all obstacles that aligned with business values to improve performance such as finishing second in most PQA vouchers sold in team 2021 Q2.
Basketball NZ
01.2007 - Current
- Basketball New Zealand (BBNZ), Official
- One of the fastest progressing female officials in my first year, and became an ambassador for quality female referees officiating at top men, women and mixed grade basketball games including the National Basketball League (NBL), division two BBNZ Official
- Handling objections in high intensity settings
- Diffusing aggressive situations in a professional manner
- Opportunity to learn alongside peers
- Fairness
- Confidence
- Integrity
- Mindset growth
Customer Service Representative
Coca-Cola Amatil Pty Ltd
North Sydney Area, NSW
09.2018 - 03.2019
- Managed Coca-Cola immediate consumption sectors' national and key accounts throughout North Sydney areas from Gladesville to North Sydney to Newport driving beverage sales to growth first year in territory to finish over 20% in volume.
- Customers such as Oporto, Subway, Hungry Jacks, Taronga Zoo, Luna Park, Events Cinema etc.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns. This saw me grow my new customer contracts in my area through warm leads as testimonials from existing customers.
- Utilised RED planning to successfully improve my territories physical case sold count and effectively provide exceptional customer service.
Sales Specialist
Coca-Cola Amatil Pty Ltd
St Leonards, NSW
04.2016 - 09.2018
- First and only selected employee to travel interstate from Sydney to Perth for 1 week, all costs paid trip to assist with their sales after consistently over indexing on sales targets.
- Neverfail New Business - Finished 2017 60% above target on mostly cold leads and using creative sales approaches with customer rapport on all customer meetings.
- Telephone based sales team seeking new business from variety of fields
- From cold-calling to arranging proposals for multisite accounts encouraging additional outlets
- From campaigns with various targets to upselling current customers from water only to equipment placements.
- Maintained current knowledge of available promotions and area events in order to maximize sales opportunities and tailor every customer call.
Neverail New Business
Coca-Cola Amatil
St Leonards, NSW
04.2016 - 09.2018
- Neverfail Springwater, New Business
- Telephone based sales team seeking new business from variety of fields
- From cold-calling to arranging proposals for multi-site accounts encouraging additional outlets. I quickly found an efficient way to land customers through creative sales approach and in my first quarter at the business, helped to finish the quarter 250% above target triggering the highest bonus payout seen in 5 years at the role
- First and only CCEP NSC employee to be selected to fly interstate to WA from NSW on an all-trips-paid to help WA senior sales agents with sales execution
- Helped establish national accounts and organise existing accounts to build a stronger customer rapport growing our sales and finishing my final year in the role 290% vs LY.
- Liaised with all state managers to advise how I accomplished this and also to hand over the accounts i won to managed at a state level.
Store Manager
Pumpkin Patch Ltd
Liverpool, NSW
01.2015 - 03.2016
- Promoted to #1 turnover store in Australia after consistently keeping current store revenue in profit compared with previous yearly results.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings as well as completing these myself from a Management level
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness for strong store presence.
- Maintained proper product levels and inventory controls for merchandise and organised backroom to facilitate effective ordering and stock rotation
- Set effective store schedules based on forecast customer levels, individual employee knowledge and service requirements
- Liaised with Store managers of various branches to create strong networking for positive customer experience when in need of stock from another branch
Store Manager
Charlie&Me Kids
Chatswood, NSW
03.2014 - 01.2015
- Lead team of 12 employees to establish sales and customer retention goals
- Hired and trained all sales staff for new store opening
- Monitored customer preferences to determine focus of sales efforts
- Day-to-day operations of store including cash handling
- Increased sales compared to previous year by approximately 160% in two months by focusing on fundamentals
- Participated in figures increasing revenue by more than 120% in 12 months (figures from 2015 compared to same period of 2014).
Duty Manager
Pumpkin Patch Ltd
Auckland, NZ
08.2013 - 03.2014
- Successfully transferred to NZ from Sydney AU and into Auckland’s highest grossing Pumpkin Patch store with successful recommendation of NSW State Manger. Offered Duty Manager as no Management roles were available.
Assistant Manager
Pumpkin Patch Westfield Parramatta
Auburn, NSW
11.2012 - 08.2013
- Hired as Assistant Manager after 3 shifts as casual employee
- Parramatta was Australia’s highest grossing Australian outlet within Pumpkin Patch
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
Store Manager
Converse
Auckland, NZ
10.2006 - 06.2011
- Progressed from part time through to Store Manager by exercising best practice as per training and positive outlook
- Lead store to gain 190% increase on the year before by implementing key structures and re-training as well as looking ahead at key events in area and capitalising on competitor’s sales anticipating their increase in foot traffic with strong sales points and exceptional customer service
- All usual Management responsibilities as well as marketing, stock co-coordinating and focus on driving healthy working culture.
Sales Executive
Kirby Homecare Ltd
Auckland, NZ
09.2006 - 10.2006
- First employment
- Exceeded daily target by 400% and invited to give testimonial of wins at the business Monday motivation conference
- Increased revenue by implementing effective sales strategies by having growth mindset and utilising creative sales strategies.
Education
High School Diploma -
Skills
- Customer service
- Strong rapport
- Growth mindset
- Solution focused
- Strong planning
- Internal networking
- Creative selling
- Teachable
- Cold-calling
Sight-seeing outdoors
I'm always in awe about the simplicity and the complexity of nature. The colours of a sunrise and sunset, the aroma of the plants, the way the sea tosses, the sound of the wildlife etc. This is my outlet. I'm a social butterfly as well so its the perfect combination in spare time to enjoy both these joys.
Timeline
Business Development Executive - Coca-Cola Europacific Partners Pty Ltd
03.2019 - Current
Customer Service Representative - Coca-Cola Amatil Pty Ltd
09.2018 - 03.2019
Sales Specialist - Coca-Cola Amatil Pty Ltd
04.2016 - 09.2018
Neverail New Business - Coca-Cola Amatil
04.2016 - 09.2018
Store Manager - Pumpkin Patch Ltd
01.2015 - 03.2016
Store Manager - Charlie&Me Kids
03.2014 - 01.2015
Duty Manager - Pumpkin Patch Ltd
08.2013 - 03.2014
Assistant Manager - Pumpkin Patch Westfield Parramatta
11.2012 - 08.2013
- Basketball NZ
01.2007 - Current
Store Manager - Converse
10.2006 - 06.2011
Sales Executive - Kirby Homecare Ltd
09.2006 - 10.2006
Auckland Girls' Grammar School - High School Diploma,