Kashaf Ashraf
Summary
Business and IT graduate with hands-on experience in sales, accounting, CRM, and digital marketing. Proficient in Catalyst Accounting Software, WordPress development, and social media marketing. Strong communicator and collaborator with proven ability to manage client relationships, support operations, and contribute to financial reporting. Seeking roles in HR, Marketing, Administration, or Business Operations.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Sales & Accounts Officer
Fast Track Travel & Tours
Lahore
06.2024 - 03.2025
- Managed customer inquiries and guided clients in selecting optimal travel services.
- Cultivated customer relationships, generated referrals, and enhanced client retention efforts.
- Prepared invoices and maintained payment records using Catalyst Accounting Software.
- Assisted with financial reporting and payment follow-ups.
- Coordinated daily administrative tasks and streamlined business operations.
Education
Bachelor of Business and Information Technology -
University of the Punjab
Lahore, PakistanSkills
- Client relationship management
- Social Media Marketing (SMM)
- Digital marketing fundamentals
- Basic financial reporting
- Catalyst Accounting Software
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Google Workspace
- WordPress development
- Basic Canva design
- Professional email communication
- Communication
- Team collaboration
- Networking
- Time management
- Multitasking
- Organizational skills
- Problem solving
- Adaptability
- Leadership
Certification
HP Foundation – Social Media Marketing Certification
Projects
- ReLeaf Packaging (Final Year Project), Conducted market, operational, and financial feasibility analyses., Developed business plans for sustainable food packaging solutions.
- Business Expo Project, Managed product sourcing and stall operations., Presented business concepts and engaged with visitors., Applied marketing and sales techniques to boost engagement.
Hobbies and Interests
- Human Resource Management
- Digital Marketing
- Social Media Marketing
- Business Development
- Website Development
- Community Welfare Activities
Volunteer Experience
- Community Ration Distribution Initiative, Raised PKR 50,000+ through fundraising campaigns., Coordinated outreach via WhatsApp, Facebook, Instagram, and community networks.
- Orphan Support & Welfare Initiative, Coordinated with Tahafuz Manzil for orphan support projects., Raised funds and purchased gifts; engaged with children through welfare activities.
Timeline
Sales & Accounts Officer
Fast Track Travel & Tours
06.2024 - 03.2025
Bachelor of Business and Information Technology -
University of the Punjab