Kasia Friedel
City Beach
Summary
Marketing and Communications Specialist with over two decades of extensive international expertise, excelling in digital marketing, strategic planning, and brand management. Proficient in leveraging data-driven insights to enhance client ROI and spearhead innovative CRM solutions, driving engagement across multiple platforms. Passionate about utilising a blend of traditional and digital tactics to elevate brand visibility and achieve tangible business growth.
Overview
21
21
years of professional experience
Work History
Marketing Account Manager
Blush Communications
01.2021 - Current
- Spearhead CRM management, enhancing client relationships and streamlining communication processes for major branded projects at Blush Communications
- Optimise account management practices, fostering client retention and expanding service offerings, resulting in tangible growth for Blush Communications
- Leverage data-driven insights to refine marketing strategies, enhancing campaign performance and client ROI
- Implement innovative CRM solutions to streamline communication processes
- Drive engagement across multiple platforms, boosting brand visibility for high-profile clients
- Devise creative approaches to content design, setting creative benchmarks in branded project communication
Marketing Communications Manager
Schrole
01.2020 - 01.2021
- Led new product development initiatives and successful rebrands, conducting regular market research and analytics to inform data-driven decision-making
- Drove innovative multi-channel marketing strategies, blending traditional and digital tactics to significantly enhance international brand visibility and engagement across diverse markets
- Fostered cross-functional collaboration in product launches, aligning marketing strategies with organisational goals to ensure cohesive brand messaging
- Achieved tangible outcomes through data-driven marketing initiatives, consistently delivering on key performance indicators and business growth targets
Freelance Marketing Consultant
Hospitality Industry
01.2015 - 01.2018
- Spearheaded data-driven marketing strategies for two boutique hotels, enhancing market share in a competitive landscape
- Optimised ROI through targeted content across multiple channels
- Delivered measurable results through strategic marketing initiatives, driving substantial revenue growth
- Implemented cost-effective advertising solutions, maximising budget efficiency
- Fostered strong partnerships with hotel management and stakeholders, aligning marketing efforts with business goals
- Coordinated cross-functional teams to execute integrated campaigns
Manager of Marketing Communications
3-Helisa Laboratories
01.2014 - 01.2017
- Developed global strategies, boosting brand visibility and strengthening B2B relations
- Enhanced online engagement through targeted digital marketing efforts
- Coordinated cross-functional teams to maintain consistent brand messaging
- Analyzed market data to guide strategic decisions, optimizing resource allocation
- Achieved measurable improvements in campaign effectiveness
Marketing and Design Manager
3-Helisa
01.2011 - 01.2014
- Directed product launches, enhancing brand visibility through strategic planning
- Boosted market impact with innovative strategies and collaborative efforts
- Utilised analytical skills to achieve measurable results in brand promotion
Product Communications
Alstom Hydro
01.2009 - 01.2010
- Managed Alstom Hydro photo library, enhancing product visibility and communication tools
- Coordinated cross-functional teams to develop new product brochures and communications collateral boosting brand visibility
- Designed and implemented innovative communication mediums for product lines
- Supported R&D Director, contributing to strategic communication initiatives
- Fostered seamless collaboration between authors, engineers, product managers, and designers, ensuring cohesive and impactful product communications
Manager of Design, Marketing and Photography
3-Helisa
01.2004 - 01.2007
- Led design projects from concept to print, enhancing brand visibility in global trade fairs
- Fostered cross-functional teamwork to deliver cohesive marketing strategies, integrating design, photography, and digital elements for maximum impact
Education
Bachelor of Science - Communications and International Marketing
University of Bath
01.2011
Bachelor of Arts - Photography and Graphic Design, Advertising
Curtin University of Technology
01.2004
High School Diploma and Tertiary Exams -
Penrhos College
01.2001
Skills
- Marketing
- Communications
- Brand Management
- CRM
- Content Design
- Market Research
- Data-driven decision making
- Social Media
- Market research analysis
- B2B Marketing
- Product Launch
- Adobe Suite
Languages
English
French
Polish
German
Hobbies and Interests
Beyond my passion for art, particularly painting, I have developed a deep connection to surfing and yoga, both of which bring balance and energy to my life. I am also passionate about fostering a love of the ocean and nature in my two children, encouraging them to explore swimming, snorkelling, and, most recently, surfing. These activities reflect my appreciation for creativity, mindfulness, and the natural world, values I bring into all areas of my life.
Timeline
Marketing Account Manager
Blush Communications
01.2021 - Current
Marketing Communications Manager
Schrole
01.2020 - 01.2021
Freelance Marketing Consultant
Hospitality Industry
01.2015 - 01.2018
Manager of Marketing Communications
3-Helisa Laboratories
01.2014 - 01.2017
Marketing and Design Manager
3-Helisa
01.2011 - 01.2014
Product Communications
Alstom Hydro
01.2009 - 01.2010
Manager of Design, Marketing and Photography
3-Helisa
01.2004 - 01.2007
Bachelor of Arts - Photography and Graphic Design, Advertising
Curtin University of Technology
High School Diploma and Tertiary Exams -
Penrhos College
Bachelor of Science - Communications and International Marketing
University of Bath
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