Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

KATE BAYLEY

Pyrmont,NSW

Summary

Seasoned professional with a Bachelor of Psychological Science and Business Marketing from James Cook University.


Dedicated and results-orientated individual with nearly 4 years experience at Red Bull Australia, complemented by expertise as a Social Media Marketing Manager and a strong background in customer-service.


Known for being an autonomous and reliable contributor, driven to excel and deliver exceptional results. An enthusiastic, friendly, and charismatic team player, who thrives in collaborative environments, and is passionate about making a positive impact.

Overview

8
8
years of professional experience

Work History

Sales & Marketing Specalist

Red Bull
10.2022 - Current
  • Worked cross-departmentally to develop & execute strategic marketing tools in line with current campaigns.
  • Developed a range of case-studies to enhance team value & effectiveness.
  • Built long-term strategic partnerships with key stakeholders through relationship building and prospecting by networking, cold-calling, marketing & database leads.
  • Leveraged resource problem solving and creative skills to overcome business challenges & objections.
  • Gained customer trust by demonstrating compelling, persuasive & composed professional demeanour.
  • Demonstrated self-motivation and autonomy by utilizing dashboards to record, track, and analyze KPI metrics, successfully exceeding all eight targets.
  • Participated in quarterly training sessions on; selling, negotiations, time management, and presenting with impact, complemented by monthly skill development workshops.
  • Collaborated with Event Leads to activate local events and branded initiatives, including Ironman Cairns, Red Bull Defiance, Splendour in the Grass, and Promiseland Festival.
  • Maintained an average of 200 customer appointments per month, fostering high-value relationships that resulted in significant outcomes from 2022-2023 including; +145 New Business Wins, +213 Additional SKU’s & +198 accounts activated with branded marketing material, achieving perfect visibility

Social Media Marketing Coordinator

First Things First Wellness Centre
01.2021 - 03.2023
  • Managed content to showcase services, BTS, testimonies & community involvement across platforms such Instagram, Facebook, Google & Company Website.
  • Skilled with graphic design tools (e.g Canva, Adobe, Hootsuite, Splice, CapCut).
  • Monitored & responded to inquiries and comments to foster online community.
  • After analysis; implemented changes to improve engagement metrics enhance exposure, reach & customer loyalty.
  • Assisted in directing and executing marketing campaigns & videos to promote services & monthly specials.
  • Conducted research to understand consumer behaviour of target audience to ensure relevant and impactful messaging, promotions & marketing.
  • Tracked & reported on KPI's to evaluate social media marketing effectiveness, supported with regular SWOT analysis.
  • Assisted in developing brochures, newsletter and website updates.
  • Strong attention to detail with videography, photography, recording & editing.
  • Took the lead with executing brand campaigns and customer competitions.
  • Improved online engagement by designing & executing creative visual communications.
  • Planned, coordinated and reported on marketing plans and budgets.
  • Responsible for end-to-end management.
  • Reported to CEO to provide insights via analytics reports and attended monthly meetings to pitch impactful promotions in line with local moments & trends.

Field Marketing Representative

Red Bull
01.2021 - 10.2022
  • Brand Ambassador / Student Event Coordinator
  • Collaborated with James Cook University Association to organise & execute marketing events, parties that appealed to the demographic.
  • Predominately provided sales support to both retail & hospitality accounts to maximise brand visibility and impact, and win new points of distribution.
  • Utilised social media platforms to promote events, engage student community & enhance Red Bull's online presence.
  • Gathered insights on consumer behaviours and trends within student market to provide feedback to the Field Marketing team.
  • Travelled for local events and branded activations to enhanced brand image and product awareness by educating consumers, fostering positive associations through effective sampling initiatives.
  • Worked autonomously & independently – planning own shifts in line with monthly event, sampling, demographic & campus targets.

Barista

The Beet Bar Cafe
01.2020 - 01.2022
  • Maintained high customer service, to build rapport with customers and improve loyalty.
  • Prepared, served and sold a variety of coffee beverages & healthy foods such as acai bowls, rice-paper rolls & salads.
  • Maintained a clean and organized workspace for optimal productivity and safety.
  • Trained new employees on business operations and methods with positive reinforcement and coaching.
  • Collected payment for sales and operated cash registers
  • Assisted in inventory management to maintain adequate stock levels and reduce wastage.

Food & Beverage Assistant

The Ville Restort Casino
01.2019 - 01.2021
  • Closed and opened the bar & café independently, while also attending to Casino floor duties.
  • Followed alcohol awareness procedures for preventing excessive guest intoxication.
  • Regularly worked night shift, and 12 hour shifts.
  • Addressed customer concerns promptly and professionally, resolving issues quickly to retain patron loyalty.
  • Utilized strong communication skills to relay customer needs clearly between front-of-house staff and the kitchen team.
  • Collaborated with other food and beverage attendants to provide prompt, smooth and excellent service.
  • Trained new staff members on company policies and procedures.
  • Reduced kitchen accidents by maintaining high standards of cleanliness and organization.

Volunteer, Promotional Intern

Shine Lawyers
01.2018 - 01.2019
  • Executed and activated promotional activities at NQ Cowboys home Rallied and signed up new patrons.
  • Interacted with fans to create positive brand association.
  • Answered questions about promotions, products and events.
  • Distributed merchandise related to the event and sponsors.
  • Highlighted special upcoming offers and flyers.
  • Increased visibility for sponsors and partners through signage and displays.
  • Captured contact information for marketing purposes, with fan consent.
  • Inputted data from new customers using Microsoft Excel
  • Received professional letter of employment recommendation.

Admin Assistant

Hunt Realty
01.2017 - 01.2018
  • Volunteer work experience every Saturday.
  • Front reception work – answering phones, responding to sales enquiries.
  • Inspecting property and filling out tenant forms.
  • Ensured accurate record-keeping with diligent data entry and database management for vital company information.
  • Assisted in the presentation of open homes.
  • Filling and other general administration duties.

Education

Bachelor of Business Marketing -

James Cook University
11.2021

James Cook University
11.2021

Skills

  • Account Management
  • Sales Expertise
  • Project Management
  • Strategic Planning
  • Social Media Management
  • Digital Marketing
  • Graphic Design
  • Business Negotiation
  • Creative Problem Solving
  • Excellent Communicator

References

David Hudson - Local On Premise Manager | Red Bull Australia 

0402 645 628 


Sam Owens - Head of Festival Marketing | Red Bull Australia

0416 066 486


Jen Davis - Field Marketing Manager | Red Bull Australia

0403 775 395 


Megan Colwell - Chief Executive Officer | First Things First Wellness Centre

0488 717 447 

Timeline

Sales & Marketing Specalist

Red Bull
10.2022 - Current

Social Media Marketing Coordinator

First Things First Wellness Centre
01.2021 - 03.2023

Field Marketing Representative

Red Bull
01.2021 - 10.2022

Barista

The Beet Bar Cafe
01.2020 - 01.2022

Food & Beverage Assistant

The Ville Restort Casino
01.2019 - 01.2021

Volunteer, Promotional Intern

Shine Lawyers
01.2018 - 01.2019

Admin Assistant

Hunt Realty
01.2017 - 01.2018

Bachelor of Business Marketing -

James Cook University

James Cook University

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