Kate Byrne
Mount Merrion,Dublin
Summary
An ambitious, dynamic and results-orientated Account Manager with a passion for the food and beverage industry. Thrive on cultivating strong relationships and fueling business success through leveraging strategic account management and positive mindset. Global experience spanning across Australia and Ireland working on iconic, world renowned brands such as Guinness, Smirnoff, Heineken, Four Pillars Gin and White Claw. Currently excelling as an Account Manager within Lion’s Melbourne precinct team. Constantly seeking new challenges and opportunities to expand my expertise.
Overview
6
6
years of professional experience
Work History
Account Manager
Lion
12.2022 - Current
- Lion Australia is a global alcoholic beverage company with market leading brands in beer, cider, spirits, non-alcoholic and seltzers. Examples of such brand partners include Guinness, Heineken, White Claw, Four Pillars Gin and Kirin Ichiban.
- Manage a vast portfolio of 100+ outlets and group accounts within Melbourne precinct area, ensuring comprehensive distribution of Lion's entire portfolio, contracting cold-call customers and increasing tap share by 15%.
- Coordinate festivals and events in collaboration with cross-functional teams including brand, logistics, and sponsorship.
- Orchestrated the Heineken F1 activation, acting as trade marketing executive in Melbourne working closely with the Heineken brand team to strengthen partnerships, including fostering collaboration with Red Bull for this event.
- Forge and nurture relationships with existing clientele, devising joint business plans and prospecting new opportunities.
- Utilize sales reporting tools daily to dissect trends, identify opportunities, and optimize volume across customer accounts.
Account Manager
Diageo
02.2022 - 11.2022
- Directly managed 100+ outlets, overseeing distribution and pouring of Diageo's full portfolio.
- Collaborated cross-functionally to develop bespoke JBP's with current and prospective clients.
- Developed and executed strategic account plans to achieve sales targets and expand market share, leveraging market insights and consumer trends to identify opportunities for growth.
- Conducted regular business reviews and analysis to evaluate performance, identify areas for improvement, and develop strategies to optimize account performance.
- Recognized as 'Your Voice' champion, enhancing team dynamics and culture.
Customer Solutions & Supply-Chain Specialist
Ornua (Kerrygold)
09.2020 - 12.2021
- Monitored SKU shipments to managing markets, ensuring alignment with market requirements
- Cultivated relationships with internal and external stakeholders, facilitating successful project management
- Managed various projects including launching new Kerrygold brand items in Asian and Central American markets.
Client Relationship (Global Accounts)
Kerry Group
08.2019 - 08.2020
- Acted as primary liaison between clients and company, providing comprehensive account support
- Represented global accounts including Diageo and Coca-Cola, coordinating successful product launches and client engagements
- Demonstrated exceptional communication and presentation skills in client meetings and internal stakeholder discussions.
Promotional Representative & Brand Ambassador
Platinum Promotions
09.2018 - 05.2019
- Represented leading beverage brands at high-profile events nationwide, engaging with customers through sampling and experiential marketing.
Education
Professional Diploma in PR and Marketing Communications -
UCD
Dublin10.2022
Bachelor of Arts International (French & Spanish) -
NUIG
Galway09.2019
Erasmus Study Abroad -
Université De Nice, Sophia Antipolis, France
Nice, France06.2018
Erasmus Study Abroad -
Universidad De Salamanca, Spain
Salamanca, Spain12.2017
Skills
- Working proficiency in French & Spanish
- Proficient in Microsoft Office Suite, SAP, and Salesforce
- Product and market knowledge
- Brand management
- Social media marketing strategy
- Advanced organizational and project management skills
- Client relationship management expertise
Accomplishments
- Received top grade in Professional Diploma in PR & Marketing Communications
- Public Relations Officer of NUIG Business Society
- Secretary for NUIG tennis club
- Organized 'The Kerry Step Challenge' initiative at Kerry Group
- Awarded a 'Fáinne' medal for fluently speaking Irish
References
References and referees available upon request
Timeline
Account Manager
Lion
12.2022 - Current
Account Manager
Diageo
02.2022 - 11.2022
Customer Solutions & Supply-Chain Specialist
Ornua (Kerrygold)
09.2020 - 12.2021
Client Relationship (Global Accounts)
Kerry Group
08.2019 - 08.2020
Promotional Representative & Brand Ambassador
Platinum Promotions
09.2018 - 05.2019
Professional Diploma in PR and Marketing Communications -
UCD
Bachelor of Arts International (French & Spanish) -
NUIG
Erasmus Study Abroad -
Université De Nice, Sophia Antipolis, France
Erasmus Study Abroad -
Universidad De Salamanca, Spain
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